08/01/2026
🚫 Juniper Research: One thing that won’t happen in Telecoms in 2026
RCS conversational messaging won’t scale as fast as the hype suggests.
RCS is maturing technologically — but commercially, it’s still finding its footing.
With the rise of agentic AI, brands are eager to automate conversations. The challenge?
💬 How are AI-driven RCS conversations billed?
💬 What defines a “conversation” in an automated environment?
💬 Who controls costs and usage at scale?
Without clear, widely adopted per-conversation billing and governance models, large-scale RCS conversational engagement will grow more cautiously in 2026 than many expect.
🔍 What this means for RCS today
RCS adoption doesn’t need to stall — but it does need control.
To move forward sustainably, operators and enterprises need:
➡️ Visibility into RCS traffic and AI-driven interactions
➡️ Control over conversation flows and volumes
➡️Predictable cost management and governance
✅ That’s exactly where RCS Messaging Control comes in.
It enables operators to manage, monitor, and monetise RCS traffic responsibly, creating the foundation needed for scalable conversational messaging — when the market is ready.
📌 The future of RCS isn’t about moving faster.
It’s about moving smarter.
Learn more about our RCS Messaging Control
https://telcoguard.com/solutions/rcs-messaging-control/