11/04/2022
Social Login is a single sign-on for end users. Using existing login information from a social network provider like Facebook, Apple or Google, the user can sign into a third-party website instead of creating a new account specifically for that website. This simplifies registrations and logins for end users.
At M&P we have been experiencing great results when using this registration method and we would like to share it with you, so below you will find 5 ways Social Login has contributed to the growth of our products.
Increase registrations: according to a Web Hosting Buzz survey: 86% of users report being bothered by having to create new accounts on websites. The survey also states that 77% of respondents say that “Social Login is a good solution that should be on any site.”
Email is verified: The social network provider is in charge of verifying the user’s email. If the provider shares this information you will get a real email address rather than the fake addresses that some users typically use to register in web applications.
Access richer user profiles: Social network providers can give you additional information about users, such as location, interests, birthdays, and more. Using this data, you can target personalised content to the user.
Up-to-date profiles: Users do not tend to keep their profiles updated in most applications they use, but they do it on social networks. Therefore, having Social Login ensures that you have accurate information about your users.
One-click return experience: After users register in your application using Social Login, their return experience will be very simple, as they will probably be logged into the social network, and just one click will be enough to log in to your application.
