KITRO

Stop losing 25% of your food inventory to waste. KITRO is the AI-powered solution built for commercial kitchens. Reduce food waste now: kitro.ch

Seamless hardware, a clear dashboard, and a dedicated human expert — in one complete system.

16/10/2026

Our before-and-after doesn’t need a filter. ✨

Get your operation the glow-up it deserves: up to 60% less edible food waste, 2–8% back on annual food costs, and a payback period of around six months.

Discover KITRO 👉 https://hubs.li/Q04zzThV0

15/10/2026

Pia joined KITRO in April 2023 as KITRON number 13. Some people would call 13 unlucky. We’d strongly disagree 😌

If you’ve worked with Pia, you already know how much she cares.
She cares about our customers and makes sure every kitchen gets the support it needs. She cares about her team and always makes time for her colleagues. And she cares about the planet, which is what brought her to KITRO.

Before she became our Head of Customer Success, Pia spent years working in hotels. That’s a big part of why she’s so good at what she does today. She understands the kitchens we work with, and how to make things easier for the people in them.

We’re so lucky to have her on the team. Thank you, Pia, for everything you bring to KITRO. ♥️

14/10/2026

Florian Glauert has cooked his way from New York to Barcelona to Berlin. Now he’s Executive Director Culinary for more than 10 hotels, so he’s seen waste at a scale most chefs never do.

One of these stories he shares in our interview, along with some quotes we’re ready to pin on our fridge.

OFF CUTS #006 is here 👉

09/10/2026

Together with Hyatt, we’re finalists for the Pioneer Awards by Solar Impulse Foundation in the Agrifood category 🎉

These awards only go to pairs: the solution + a team that proves it works 🤭

And Hyatt’s kitchens did the proving. Since 2023 alone, their teams have used what the KITRO TARE tracks to save €2.42M, 1,756 tonnes of CO₂ and 373,681 kg of food.

We can’t wait to tell that story during the Pioneers Forum at the Institute for Management Development IMD in Lausanne on November 26 🇨🇭

Join us → https://hubs.li/Q04zzPGD0

Congrats to all the finalists and a big thank-you to Hyatt for being such a great partner ♥️

(P.S. Gotta brag about our pioneer double this month, with our co-founder Naomi MacKenzie also nominated for Pioneer of the Year at the Digital Economy Award!)

08/10/2026

In Germany, a competitor can now send you a formal warning letter over the word “sustainable” on your website 🧐

That’s one way the EU’s new greenwashing rules (EmpCo, if you love an acronym) play out. Since September 27, any business advertising to EU consumers can no longer use vague claims like “eco-friendly” or “green” without proof.

(The full list of what’s banned is in the carousel 👀)

And the rules reach well beyond ads. Menus, booking pages, newsletters, social posts, even that card in the room folder about reusing your towels… all of it counts.

Each country enforces them in its own way, so a problem might get flagged by an authority, a consumer group, or a competitor. A guest who feels misled can seek compensation as well.

Our take: Rules like this one will keep coming. By mid-2027, EU countries have to turn the 30% food waste reduction target for 2030 into national law, so food waste is about to get a lot more attention.

That’s why we keep telling kitchens to start with the data. Many hotel groups already need audit-ready numbers for ESG reporting. The same record can back up a claim on your website, answer guest questions, and give you a head start when the new national targets arrive. The KITRO TARE captures kitchen waste automatically, and anything our AI isn't sure about gets a human check before it reaches your Dashboard, so the record holds up under scrutiny.

07/10/2026

Come find us in Bern on November 11–12! ♥️

We’ll be at the Sustainable Tourism Days, hosted by STV FST Schweizer Tourismus-Verband, who recommend KITRO as the food waste solution for Swiss hospitality.

Between the keynotes and workshops, there’s a whole area set aside for partners to meet people one-on-one. That’s where you'll find Ladina Schaffhauser, ready to tell you how kitchens from Jungfraujoch - Top of Europe to Park Hyatt Zürich and EHL cut their kitchen losses, and what that could look like in yours.

Registration is open until November 1 👉 https://hubs.li/Q04zfPQ80

01/10/2026

Back in 2017, AI image recognition wasn’t the hype it is today. And plenty of people told our co-founders, pretty bluntly, that fully automating food waste tracking was technically impossible. 🙃

Naomi MacKenzie brought that up in her interview with inside-it.ch, as one of five people nominated for Pioneer of the Year at this year’s Digital Economy Award.

Looking back, she said, building it anyway feels like a pretty good answer to the skeptics. And it proves persistence and “a little stubborn optimism” pay off.

She also talked about the dozen reasons they had to give up along the way. Covid. A tough funding climate. Hard competition. And about choosing to build an impact-driven company instead of chasing fast money, which she says she’ll always stand behind. ♥️

Full interview here (it's in German, but the translate button does a decent job) 👉 https://hubs.li/Q04yxRsx0

30/09/2026

Time for some more tough questions! 👀

How does this food waste reduction thing work, realistically?
Who owns it, and how do you get them on board?
And what to do with leftovers?

Swipe through for our answers ➡️

29/09/2026

Our Co-founder Naomi Mackenzie is nominated for Pioneer of the Year at this year’s Digital Economy Award. 🤩

We’re so proud! Now, half the vote comes from the public, and the entire KITRO team is asking you for a favor: please vote for our friend and colleague. 🥹

Food waste doesn’t get the same attention as AI or clean energy, even though it’s a bigger problem than most people realize. Naomi’s spent years making the case that it needs to be taken seriously, and this nomination is one more sign that it finally is.

So if you’ve got a minute (and a soft spot for sustainability startups 👉👈), we’d really appreciate it. ♥️

Vote for Naomi → https://hubs.li/Q04yxSSK0

25/09/2026

Meet Madalena Hoye, our Head of HR 👋

Mads (as we tend to call her) moves fast, asks a lot of questions, and never seems to run out of energy. She plays padel (quite successfully, as you can see) and has been on two (!) cooking shows. 📺✨

That same curiosity and drive shows up in her work, where she’s always looking for ways to do things better. Mads says the numbers show her where to go, but empathy is what gets her there. And with people, she’s found the right answer usually comes from listening – that’s how she brings teams together.

Swipe through to get to know her properly 👉

Adresse

Albisriederstrasse 243b
Zürich
8047

Website

https://kitro.ch/

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