29/11/2019
It’s been long known that advertising via digital means is way cheaper and more effective than traditional off-line channels. Reports also show the meaningful growth of buyers decision making being made via mobile and the relevance of mobile-directed ads as a major tool on the rise.
Around the world, digital ad spend is on the rise -- and in the U.S., that's especially true for mobile ads, which could be causing an uptick in smartphone ecommerce sales. But with growing scrutiny of Big Tech ad practices and competitive behavior, what does the future of digital ads look like?