Divis - Werbeagentur - Solothurn

12/10/2025

Hans Hartmann (1913–1991), a Swiss graphic designer born in Köniz, studied at Zürich’s Kunstgewerbeschule (1932–1936) and later ran a studio in Bern, creating logos, posters, and stamps for major Swiss institutions like Swissair and the Swiss PTT. In 1972, he designed the iconic Swiss Federal Railways (SBB) logo, replacing the outdated winged wheel symbol. The logo, featuring a white Swiss cross with arrow-like extensions on a red background, symbolizes dynamism and Swiss identity. It was part of a modernization effort to strengthen SBB’s image amid rising car ownership and a complex rail network.

Refined by Josef Müller-Brockmann, the logo’s design adheres to strict branding rules, with the full “SBB CFF FFS” trilingual text used consistently, though the standalone emblem is allowed for visibility with approval. A similar logo used in Uri since 1959 led to an agreement limiting SBB’s use in local press there. The logo’s red shade influenced Switzerland’s standardized flag color in the 1990s. Celebrated for its clarity, it won awards like the Brunel Award and is showcased in exhibitions at the Museum für Gestaltung Zürich.

08/07/2025

Cool. Endlich mal Frauenpower.

The Nike "Swoosh," designed in 1971 by Carolyn Davidson, a Portland State student, draws from the Greek goddess Nike’s wing, symbolizing speed and victory. Phil Knight, Nike’s co-founder, initially lukewarm, said it would “grow on him.” The logo’s minimalist curve, once criticized as a mere checkmark, became iconic for its adaptability, stretching across products without needing the brand name. Davidson later received a diamond Swoosh ring and stock, now worth millions. The Swoosh’s standalone recognition is rare in branding, evolving from a student project to a global symbol of athleticism and culture in a single, versatile stroke.

22/06/2025

Wirklich eine ikonische Arbeit.

Anton Stankowski (1906–1998), a German graphic designer, photographer, and painter, pioneered Constructive Graphic Art. In 1972, he won a Deutsche Bank logo design competition with his iconic "slash in a square," introduced in 1974. The minimalist blue logo, with a 53-degree diagonal line, symbolizes dynamic growth within a stable environment, reflecting trust and modernity. Stankowski’s design, rooted in his constructivist philosophy, remains timeless, shaping Deutsche Bank’s global identity.

15/06/2025

Tolle Geschichte!

Yasuo Kuroki was a Japanese graphic designer and Sony’s in-house designer who created the iconic Sony logo in 1973. Working under Akio Morita and Norio Ohga, Kuroki refined earlier logos from 1955, emphasizing simplicity and modernity. His minimalist design, featuring clean typography, became a globally recognized symbol of Sony’s innovation. Kuroki’s work focused on clarity and timelessness, contributing to Sony’s brand identity. His logo remains largely unchanged, a testament to its enduring impact.

In 1984, Sony launched a worldwide competition inviting designs for a new logo. Nearly 30,000 entries poured in, and the company awarded the prize money as promised. However, Sony ultimately decided to stick with their original logo, running an ad in *TIME* magazine to politely say, “Thanks, but no thanks.”

12/06/2025

Art Paul (1925–2018), Pl***oy’s founding art director, created the iconic bunny logo in 1953 in just 30 minutes. Initially meant to mark story endings, the tuxedoed rabbit head, symbolizing playfulness and sophistication, became a global emblem by the third issue. Paul, influenced by Bauhaus simplicity, hid the logo creatively on covers, enhancing its mystique. His 29-year tenure at Pl***oy revolutionized magazine design, commissioning artists like Warhol and Dali, leaving a lasting cultural impact.

15/05/2025

Karl Gerstner was a renowned Swiss graphic designer, typographer, and artist, born in Basel in 1930 and passing away in 2017. He was a key figure in postwar graphic design, known for his innovative approaches to typography and corporate identity. Gerstner co-founded the advertising agency GGK (Gerstner, Gredinger, Kutter), which became internationally successful, working with major clients like Swissair, IBM, and Shell.

In 1964, Shell invited four designers—Yusaku Kamekura (Japan), Raymond Loewy (France), FHK Henrion (Great Britain), and Gerstner (Switzerland)—to propose updates to its corporate image, as the 1961 design was seen as dated. Shell’s iconic “Pecten” logo, in use since the 1900s, needed a modern refresh while maintaining its global recognizability.

14/05/2025

Rob Janoff, a graphic designer, created the iconic Apple logo in 1977. The simple, bitten apple silhouette was designed for Apple Computer Inc. Janoff’s minimalist approach reflected Steve Jobs’ vision of user-friendly tech. Legend says the bite distinguishes it from a cherry. It’s now a globally recognized symbol.

07/05/2025

The Adidas trefoil logo was designed by Adi Dassler’s son, Horst Dassler, along with the company’s design team. Introduced in 1971. The original typography was influenced by Adolf "Adi" Dassler’s branding vision in 1949, while later iteration.