02/06/2025
🧠WirtschaftsWoche is reporting on the world's largest return experiment!
We’re especially pleased that the article highlights our intelligent interventions — “invisible nudging.”
This approach is based on predicting:
🎯when a visitor intends to complete their purchase, and
🎯whether the expected revenue and return probability are in an optimal balance.
➡️By redirecting users at exactly the right moment to the cart or checkout, we reduce distraction and friction — leading to fewer returns without losing sales.
This helps prevent impulse purchases with a high likelihood of return — making e-commerce more efficient and sustainable.
More details in the article linked in the first comment.