31/01/2022
Touchless Biometric Systems (TBS) is the leader in biometric technologies for Access Control and Workforce Management. We are the specialists behind the world’s largest security integrators and countless resellers providing biometric expertise, products, and solutions to a growing security market. Our worldwide reseller network reaches more than 40 countries, having equipped several thousand installations on some of the most prestigious verticals and facilities throughout the world.
To strengthen our young and agile marketing team, we are looking for an expert in digital marketing based in Brno. The Digital Marketing Expert drives TBS’ digital presence & marketing activities to support business goals in terms of awareness, lead generation, conversion & retention. As the TBS digital champion, channel & content innovation are some of your key responsibilities. You are about to become the driving force behind the promotion & adoption of best practices in digital marketing within TBS.
KEY RESPONSIBILITIES:
- Lead the creation, implementation, and tracking of all digital marketing activities
- Provide guidance/advice on the adequate content strategy for the digital channels: provide and implement keyword research strategies on all digital contents
- Own and manage digital tools: Website, email marketing, social media channels, landing pages, SEO, SEA, paid campaigns
- Support the creation and implementation of marketing campaigns: events, product launches, branding
- Coordinate and be the point of contact for collaborations with external parties
- Be the go-to digital marketing expert within TBS: monitor trends, implement best practices, train internally
- Support sales with ad-hoc digital marketing requests 8. Supports CMO with yearly planning and ad-hoc marketing projects.
THE IDEAL CANDIDATE:
- +3 years of experience in digital marketing – preferably in B2B
- Experience planning and executing multi-channel digital marketing campaigns
- Knowledge about lead generation, nurturing, and conversion
- Passion for tracking & analyzing data – and applying insights into improvement initiatives
- Curiosity to learn about our technology, target audiences, industries, etc.
- Talent for project management: organized and structured – and creative too!
- Proven digital marketing expertise: website management, email marketing, SEO, SEA, Google Analytics, social media, basic HTML
- Hubspot experience & certification is a big plus
- Nice to have: Adobe CC skills with an eye for design
- Professional written and presentation skills in English
- Bachelor or Master's degree in Communications / Marketing / Business. Ideally with further education in digital marketing.
LIFE AT TBS
- A dynamic company where out of the box ideas are welcomed and acted upon
- A professional and target-oriented culture where everybody is treated with fairness & respect
- A working culture where people are encouraged to take their own decisions with a high level of personal responsibility and autonomy
- You will be joining a young marketing team working virtually and collaboratively
- An office near Brno’s train station + flexibility to work from home
- Attractive compensation package according to experience.
Sparked your interest? We look forward to receiving your full application. Please submit your CV and letter of motivation, along with certificates and work samples if possible. Your contact person: Natalia Roman, CMO.