SwissPay

08/07/2020

As the Covid-19 outbreak continues to change people’s lives, it’s also altering what they want to read. For publishers, assessing what your readers now need - and striking the right balance between informing and entertaining - is a crucial part of forging a way forward.

03/06/2020

The blockchain-backed attempt to nurture digital news sites is shutting down. Direct financial support for member organizations stopped earlier this year.

16/04/2020

Super proud and excited to announce that SmartWall has been acquired by ASMIQ AG!
https://bit.ly/2Vb8o3C
After almost 5 years of hard work to sustainably finance journalism and reinventing the way to monetize and consume online content, this journey is not over, but rather the beginning. The Team is remaining on board, we have now the ideal framework to grow our platform to new heights!
Special thanks to our clients, partners, our team, investors and all the people who supported us!

SmartWall, a dynamic paywall and technology for monetizing online content established in 2015 is now part of ASMIQ, a services and technology company specialized in subscription management.

09/04/2020

Heureux d’annoncer que SmartWall fait maintenant partie d’ASMIQ AG !
https://bit.ly/2Rl1Cpy
Après presque 5 années intenses à travailler sur comment financer durablement le journalisme, réinventer la façon de consommer et monétiser le contenu, l’aventure ne s’arrête pas là, elle ne fait que commencer. Notre équipe reste à bord, nous bénéficions maintenant d’un cadre idéal pour porter notre plateforme vers de nouveaux sommets !
Un grand merci à tous nos clients, partenaires, notre équipe, nos investisseurs et tous ceux qui nous ont soutenus !

La société ASMIQ AG, une filiale de La Poste Suisse, est une entreprise de services et de technolo

31/05/2019

One year into the , Wired is testing letting advertisers unlock access for readers - Digiday

For 30 days, the height of Wired's paywall will go from four articles to five, with the extra access sponsored by an advertiser.

28/03/2019

'More accountability': Unilever creates its own network for trusted publishers - Digiday « The first tier will focus on guarantees the publishers can offer around viewability, brand safety and ad fraud. »

Unilever is laying down the law with publishers, creating a new set of guidelines they must adhere to before it buys ads from them.

15/02/2019

Ad buyers' latest gripe: Outstream video ads playing out of view - This never happens with the video InWall that provides brands with 100%viewability, >80% completion rate

Outstream video ads can continue to play after they are no longer in view, inflating completion rates and raising concerns.

06/12/2018

Chinese news app pays users to read articles in battle for engagement in 'eyeball economy' https://buff.ly/2BW5xSr

Chinese news app Qutoutiao is paying users to read its articles, with the platform’s top earner bagging just under £40,000.

13/11/2018

Le Figaro parle de nous, du et des paywalls dynamiques qui personnalisent l’expérience de paiement des lecteurs pour mieux les engager. Quoi de mieux que cette citation de Karls Well, du Wall Street Journal, pour résumer l’article: « Innover sur les paywalls, c’est plus amusant et moins cher que d’acheter de la publicité sur Facebook ».

http://www.lefigaro.fr/medias/2018/11/12/20004-20181112ARTFIG00294-presse-en-ligne-les-paywalls-s-adaptent-au-profil-des-lecteurs.php



Nicolas Occhiminuti

Pour maximiser la prise d'abonnement, les éditeurs misent sur des outils dynamiques.

11/06/2018

"As soon as people had wrapped their minds around the concept of Spotify, media observers started asking when the model would be applied to news....But roadblocks stand in the way of a product that lets news junkies pay one price to access multiple titles. First, most people remain uninterested in paying for news. And those that are interested might take a dim view of an all-you-can-eat product that only offers some of what they want."

An idea that's been kicked around for years has gained currency again. But what if publishers aren't ready?

07/06/2018

"GDPR has caused brands to reset, to reassess the value their audience targeting is providing against the risk that it might not comply."

18/05/2018

Wir freuen uns, La Liberté mit ihren Paywall und User Experience zu helfen !
Vielen Dank und Gratulierung QUOTIDIEN LA LIBERTÉ für die Wahl des bei SwissPay.

«La Liberté» baut die Paywall ihrer Onlineausgabe zur «Smartwall» um: Die Bezahlschranke soll individueller auf den einzelnen Online-Leser eingehen. Und ...