29/06/2026
Really loved working on this one. 🍦
Bare is a healthy ice cream brand concept I developed as part of the Packaging Design module at LABASAD: designed as a bolder, cleaner, more contemporary alternative to the usual wellness-coded ice cream category.
This project was such a fun one to build because it gave me loads of room to experiment, not just with branding, packaging and flavour naming, but also with AI-generated product visuals and campaign mockups. Since Bare is a fictional product, I wanted to create mockups and ad imagery that felt polished, believable, and fully aligned with the brand’s visual world: not just random shiny renders doing the most.
And honestly, as an Italian who is deeply food-obsessed… getting to build an ice cream brand was kind of a dream.
Very happy with how this turned out.
Big thanks to LABASAD • Barcelona School of Arts & Design and to .boettcher.studio for the guidance throughout the module ✨