Metascape Labs

14/07/2023

For it to succeed it needs citizens and those citizens need easy entry and content!

Getting the next generation to use the Web3 ecosystem will require collaboration and partnership among enterprises to make the tools and applications user-friendly.

Getting the next generation to use the Web3 ecosystem will require collaboration and partnership among enterprises to make the tools and applications user-friendly.

15/05/2023

Let's see where this takes us.

The options are endless for tokenisation of the travel industry and can be a big game changer for consumers and their experience.

According to Johannes Walter, head of channel partners at Lufthansa, blockchain creates opportunities for new business models and client relationships.

07/05/2023

Not just the future of ecommerce, but enhanced consumer engagement and data management in general.

Besides speed and lower transaction fees, it will allow for personalization, interactive reward programs (called token gating) and new sources of revenue. These tools will be the next generation of building consumer data sets. Unlike today’s models, these will be two way streets, where data and loyalty is exchanged for perks benefitting the consumer.

Web3 is poised to play a significant role in the future of e-commerce, and it has the potential to revolutionize the way we buy and sell products and services online.

11/04/2023

The metaverse can help reengagement with and put consumers in the actual driver’s seat in various ways:

Creating new ways to discover and explore products.

Helping to fuse physical and virtual product experiences in more meaningful ways.

Reestablishing connections between people and brands through AI-powered bots called “digital humans” that can interact with users in virtual environments.

The metaverse presents a once-in-a-generation opportunity to reinvent the consumer experience, by incorporating greater elements of interactivity, personalization, and adventure in your company’s interactions with customers. The metaverse can help put consumers in the driver’s seat in at least t...

09/02/2023

Online advertisement revenues are in a downward trend and consumer data is under pressure.

It’s time to reengineer revenue models! Consumers are not blindly handing over their personal data anymore. As an enterprise you need to create a win-win situation to convince the consumer to share the data you would like to have as a company and share something in return. This will even create more loyalty as the consumer (or the wider community) has a vested interest.

27/01/2023

$4-5 Trillion is the estimated market size of the Metaverse by 2030, and companies that are building the metaverse now see it as the next iteration of the internet.

This potential is large because the Metaverse is combinatorial technology combining elements of AI, immersive reality, advanced connectivity and Web3.

Though there are risks, the biggest risk is missing the wave of change that breakthrough technologies such as the original internet, AI, and the metaverse can unleash.

It’s too big to ignore—yet its future is far from certain. Companies need to dip a toe in the water and plan to take the plunge should developments warrant.

13/12/2022

The principles of Web3 will help to drive cultural change in companies into a decentralized and open source culture as globally leadership is moving away from top-down decision making towards a more collaborative and bottom up approach.

How we interact with technology is changing. Because by embracing decentralization, leaders can build cultures that are more transparent, democratic and empowering. Here's why

08/12/2022

Smart contract will be a key tool for mass adoption of Web3 technology on a enterprise level.

Although highly used in decentralized finance, the evolution of smart contracts is opening more and more use cases, also in areas like manufacturing and planning supply chain.

Smart contract have the potential to improve complex systems that require the participation of multiple parties.

01/12/2022

Why would the Metaverse only be consumer driven. Also on a B2B level lots of new channels can be opened up and efficiencies gained. Most likely it will see easier adoption as it has more targeted users.

Big Four accounting firm KPMG Australia will soon make its mark in the metaverse, with the firm building out a department for virtual environments.

23/11/2022

How to drive brand loyalty through Token Gated communities. Be authentic and listing to your community. Token gating will help to focus and build long term bonds with consumers.

Brands can make their online communities accessible only to NFT holders—a novel community management strategy known as “tokengating.”

14/11/2022

Consumers will come for what it has to offer them and the potential of making life easier, not simply because it’s web3.

When designed properly, the benefits of using web3 in consumer engagement strategies are enormous, it can offer customers assets which can be wider than the internal ecosystem only and through that drive growth and customer acquisition.

Big brands are starting to dip their toes into the Web3 world, not only to innovate within but also to provide their customers with a brand-new experience.

07/11/2022

Web3 will disrupt industries and shuffle the players. Institutions need to assess their mission, vision and strategy and redefine these.

Cointelegraph sat down with Mike Belshe, CEO and co-founder of BitGo, to learn more about DeFi’s impact on traditional financial institutions.