OutreachGenius, Winnipeg, MB (2026)

09/03/2026

After teaching 400+ entrepreneurs about AI, I've noticed almost everyone is stuck at Level 1 👀 There are 3 ways I think about using AI:

1. AI you TALK to

ChatGPT, Claude, Gemini

Ask a question -> Get an answer

It's useful, but it's the part everyone already knows

But if that's where you stop, you've basically got a really smart intern who only works when you're standing over their shoulder

2. AI that WORKS inside the tools you already use

This is where I think the biggest immediate opportunity is for most businesses

I have AI plugged into my Facebook ad account

Instead of logging in and staring at dashboards, I can ask what's working this week. It tells me which campaigns are pulling their weight, which ones aren't, and can draft new creatives based on what's already winning

It's connected to my QuickBooks account ☝🏾

If I want to know where we are on cash or why expenses jumped last month, I can ask and get an answer with the actual line items behind it

That's the shift

You stop only asking AI what you should do

It starts seeing what's happening and helping you do the work

3. AI that helps you BUILD something that didn't exist before

This is the one I'm most excited about because it's the one most people assume is out of reach

Recently, I started reaching out to people in government about bringing our solutions into the public sector

Lots of people, lots of departments, lots of conversations, very easy to lose track

So I had AI build me a system for it ✔️

It finds relevant departments and people. It helps find their contact information. It reads my inbox, recognizes when someone replies and updates their status. It shows me where every conversation sits and who I need to follow up with, automatically

I needed a tool that didn't exist

So I built it by just speaking it out

You don't have to become a software engineer to unlock this ability

But you probably need to expand your definition of what it means to “use AI,” because for most people that definition still ends at the chat box

So I'm curious. Where are you right now with AI?

1: TALK
2: WORK
3: BUILD

09/02/2026

After millions of outbound calls, I've become a little less interested in making AI sound more human, I'm a lot more interested in getting the human to pick up the damn phone 😅

Because everything else depends on that

This sounds like common sense

But look at where most of the AI voice industry is focused right now

Making the AI sound more human

Reducing the delay between responses

Making conversations smarter

And to be clear, all of that matters. We've spent a lot of time working on those things too

But if you're a painting company that just paid $150 for a lead from Angi...

Or an HVAC company that just got a lead from Google...

There's a more basic problem

Can you actually get this person on the phone?

It doesn't matter whether the call is being made by an AI agent, your best salesperson or a call centre

If the customer looks at their phone, sees a random number and ignores it, nobody gets a chance to do their job 🤷🏾♂️

So we've started looking much more closely at everything that happens before someone says hello

And the more I've dug into it, the more interesting it gets

Hiya's 2026 research found that 86% of calls from unidentified numbers go unanswered

And 73% of consumers said businesses should identify themselves when they call

Twilio recently published actual calling data that makes this even more interesting

Across customers they analyzed in Canada, the UK and Germany, calls displaying the business name had an 80.6% answer rate compared with 65.2% for unbranded calls 🤯

In Canada specifically, it went from 82.5% to 92.8%.

That's a big difference from changing what appears on the screen before the conversation even starts

And caller ID is only one part of this

1️⃣ Is your number being marked as spam?
2️⃣ How quickly did you call?
3️⃣ What time did you call?
4️⃣ Which number did you call from?
5️⃣ How many times should you try?
6️⃣ When should you try again?
7️⃣ Should you text first?

We're starting to become obsessed with these questions at OutreachGenius

And if you're already paying for leads and you're not happy with how many of them you actually get to speak to, I'd love to talk, send me a DM!

09/01/2026

Some of the biggest breaks we've gotten at OutreachGenius came from someone saying: "You should talk to David."

I've been thinking about that a lot since last weekend

I had the privilege of joining a panel at the Black Manitoba Network's Thrive Speaker Series

The conversation was about building and leveraging entrepreneurial ecosystems for business success

But really, we spent a lot of time talking about relationships

And it made me look back at what's actually moved the needle for us at OutreachGenius

Our $1.7M funding round was largely made possible by relationships that started at the Black Innovation Summit powered by DMZ

Some of our best customers and our access into major franchise networks came from relationships built over years and a lot of conversations, a lot of flights and a lot of showing up

Looking people in the eye, shaking hands, doing what we said we would do and when we dropped the ball, owning it and doing everything we could to make it right with urgency

Recently, someone I've known for more than three years introduced us to the executives of one of the biggest platforms in our industry

We're tiny compared to them

There's no reason a company that size should automatically take a meeting with a company our size

But someone they trusted was willing to put their name behind us, so they took the meeting

Three years of building a relationship opened a door that a thousand cold emails probably couldn't

That's powerful 🙏🏾

Especially because I run an AI company, I spend a lot of my time thinking about automation, how to move faster, how to scale things that used to require people

But I'm becoming more convinced that some of the most important things in business simply don't work that way

You can't automate trust

You can't shortcut reputation

And you can't fake the kind of relationship where someone is willing to put their own name on the line for you

You earn it:

One conversation at a time, one promise kept at a time, one introduction at a time

So I left that panel with a commitment to be much more intentional about this myself

Be useful without keeping score

Who have you helped recently?

08/31/2026

This in-person AI session was 🔥

But my favourite part wasn't the technology

It was watching people's mindset shift when they realized how practical AI has become, and how much more they can actually do with it right now

I want to create more of those moments

I'm looking to collaborate with a select group of Canadian professional associations, entrepreneurship organizations and business communities that want to give their members practical, hands-on exposure to what's now possible with AI

If you lead or are part of an organization that would benefit from a session like this, send me a DM

I'd love to explore bringing one to your community

Thank you Hanny Mehari for putting it together!

08/26/2026

If you can consistently generate GOOD leads for home-service companies, I have customers to send you 👇🏾

I've been talking with operators and franchise owners across painting, flooring and other home-service businesses, and one problem keeps coming up:

🙏🏾 Finding lead-gen partners who actually deliver

Lead gen isn't our business. But when operators in our network ask for more demand, I want a short list of people I can point to without hesitation

So I'm building that list

One requirement:

✔️ At least 3 proven case studies or testimonials from home-service businesses. Real names, real numbers to share with our customers

Channel matters less. Meta, Google, LSA, SEO, pay-per-lead, organic, or something unconventional that's working

Show me it worked

Especially interested in painting, flooring HVAC, roofing, plumbing and electrical

If that's you, DM me your niche, your channel, and the before/after numbers from your 3 best results

And if you know someone who fits this, tag them in the comments. Best intro you can make for both of us

I'm going through DMs Friday and reaching out to the best fits

✌🏾

08/24/2026

OutreachGenius might not exist today if I hadn't filled out this application 👀

A year ago, I was tired...

I'd been travelling across North America - Des Moines, Hawaii, San Francisco - trying to find investors who believed in what we were building

I was getting better at pitching, I was validating the problem

But honestly? I wasn't getting very far 😬

And as a Black founder and first-generation immigrant, there are pressures that are hard to explain unless you've lived them

A friend told me about the DMZ Black Innovation Summit

"Just put your name in the ring"

So I did. And I got selected

When I arrived, I was surrounded by Black founders from across Canada who understood exactly what I was carrying

The struggle to access capital, being the first in your family to attempt something like this, the huge ambition, mixed with the occasional "what am I even doing?"

Then came pitch day

I got on stage, pitched OutreachGenius like everything depended on it, and we won $200,000 🥳

At that stage of our startup, that's more than a cheque. It's runway, another hire, another chance to survive long enough for the vision to become real

But the money wasn't the biggest thing

The relationships that started in that room became part of the momentum that helped us complete our financing

Today, OutreachGenius has raised $1.7M and we are still building

We're working with customers I could only have imagined a year ago

And I can draw a line from all of it back to one decision: I put my name in the ring

The Black Innovation Summit is back for its sixth year. Applications are open

If you're a Black founder building something you believe should exist - apply

Don't disqualify yourself. Don't wait until your pitch is perfect

Even if you don't win, the process will sharpen you. And that application might become the turning point in your story too

Applications close Friday, August 28

Apply here - https://dmz.torontomu.ca/black-innovation-summit

08/17/2026

I disappeared for a week and a half

No events, no speaking, no meetings

We packed up the family and drove west, Winnipeg to Calgary, up into the mountains 🌄

For most of it I had no cell signal. Day one, honestly, it bugged me. I kept pulling my phone out of my pocket for no reason

Then it felt peaceful

Stepping away has always been harder for me than working. There's always another problem, another idea, another thing that feels urgent

Two things hit me while I was out there:

The business didn't need me

My team at OutreachGenius handled everything while I was unreachable

We've spent years building the systems and hiring the right people, and it turns out I'm genuinely not the bottleneck anymore 🙏🏾

Probably my biggest win of the year, and it happened while I wasn't in the room

And the year finally made sense from a distance

We got a lot done

Some of it was real progress, some of it was just intensity

So the rest of the year gets simpler - fewer things, done properly

I feel recharged, clear and back to work

LFG!

07/28/2026

The biggest thing Canada gave me wasn't opportunity. It gave me permission to dream bigger 📈

I came to Canada in 2011 from Nigeria

Like many immigrants, I initially thought success meant getting a stable job and building a comfortable life

Over time, I realized something different

North America is where the most ambitious companies of the last 100 years have been built

Why should my dreams be any smaller?

That mindset eventually led me to start OutreachGenius and helped us raise $1.7M to pursue a vision that once seemed impossible

This street interview with my friend Hanny Mehari captured a few lessons I've learned along the way

07/27/2026

Everyone is learning how to build with AI. Almost nobody is learning how to get customers 👀

Building is now a commodity, attention isn’t

Last Friday, I spoke about this at the Built with AI event hosted by Hanny Mehari at the Hanny Lounge

I stayed an hour and half after, talking with founders, knowledge workers and operators

The ideas were incredible - AI copilots, vertical SaaS, internal tools, consumer apps

Products that would have needed a full dev team three years ago

But every conversation landed on the same question: “Once I’ve built it, how do I actually get customers?”

I’ve had hundreds of these conversations in the past few months

AI dropped the barrier to building to almost nothing, but it didn’t drop the barrier to attention

And attention is what turns a product into businesses

So I set myself a challenge:

📌 Could someone go from an idea to a live product in front of real customers in a single weekend?

And that’s exactly what one of the founding members of this program did!

So I put everything into a short course and Skool community

Not another AI course or prompt pack

Rather, A system that takes you from idea, to working product, to first customer

Inside:

✔️ Setting up your AI build environment once, so every idea after that is buildable

✔️ The mistakes that separates people who ship from those who stay stuck

✔️ How I run ad campaigns with Claude that bring in real customers

and more..

The winners in the AI economy will know how to build and know how to get attention

To celebrate the launch, I’m giving 3 people free access to the course and community

Comment BUILD below, and I’ll pick 3 at random by Friday

And if you’re building something right now, drop it in the comments!

07/22/2026

A potential customer doesn't know your internal processes

They don't know you're short-staffed, that your CSR called in sick, or that someone forgot to return the call

They only know one thing

Who responded first

So much revenue quietly slips away every week, and it's rarely about demand or marketing

Usually, nobody was available the moment the customer was ready

Eric Lupton from Life Saver Pool Fence saw this firsthand

Instead of telling you what happened, I'd rather let Eric explain it himself
His team generated hundreds of appointments and more than $1 million in pipeline with OutreachGenius

Same leads, better response

That lesson keeps showing up across the companies we work with

The businesses growing fastest aren't generating more opportunities; they're capturing more of what they've already paid for

That's the conversation we're having tomorrow, Thursday, LIVE

We'll walk through the patterns we've seen across 1 million homeowner conversations and why two companies spending the same on marketing end up with completely different results

Thursday, July 23
12:00 PM CST
I'd love to have you there

https://voice.outreachgenius.ai/webinar

OutreachGenius

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