OutreachGenius

OutreachGenius AI voice agent platform for home services, franchise brands and call centers

At OutreachGenius, we help home service companies and franchise brands unlock outrageous revenue using AI voice agents that answer instantly, route intelligently, and book appointments automatically - so no real opportunity is missed.

86 of the last 315 appointments our AI booked for home-service businesses came from people who didn't answer our first c...
10/20/2026

86 of the last 315 appointments our AI booked for home-service businesses came from people who didn't answer our first call, they booked by SMS instead 👀

That's 27% of all appointments

Think about that

A homeowner requests an estimate, our AI agent calls -> No answer

Instead of treating that lead as lost, we follow up by text -> The homeowner responds -> An appointment gets booked

That happened 86 times

Here's something else we discovered: 64% of all appointments were booked within the first hour of the lead coming in and 28% were booked more than a day after the lead arrived

So yes, speed-to-lead matters. A lot

But what happens when you're the first to call and nobody picks up?

That's the problem we've become even more obsessed with solving at OutreachGenius

We call it CONTACTABILITY ✔️

Were constantly working on branded caller ID, optimizing when to call back based on data, reaching people at different times of the day, SMS follow-ups, and more

Because the goal isn't simply to call a lead faster, its to actually reach the person, start a conversation, and turn that interest into a booked appointment

And when you're already spending money generating leads, that distinction matters

For those investing in lead generation, what's been the bigger challenge?

Generating enough leads or actually getting those leads to answer the phone?

I've taught nearly 1,000 people how to use AI this year. And my favorite part of every session is the moment we stop tal...
10/19/2026

I've taught nearly 1,000 people how to use AI this year. And my favorite part of every session is the moment we stop talking about what AI can do and start building with it

Last week, I had the opportunity to teach a group of entrepreneurs and professionals at the Black Manitoba Network. One person even drove 3 hours just to be there!

One thing I've noticed from teaching these sessions is that most people are still thinking far too small about what's possible with AI

I like to break it down into 3 levels:

1️⃣ AI you talk to. Asking questions, brainstorming, researching writing and getting answers

2️⃣ AI that plugs into your tools. Connecting AI to the applications you already use, like email, CRM, finance and operations, so it can actually help you get things done

3️⃣ AI that helps you build. Turning an idea or business problem into a working tool or application, even if you've never written a line of code

Most people are familiar with level 1. But levels 2 and 3 are where people start asking themselves, "Wait, could I actually do that?"

And that's where my favorite part of the workshop begins 😀

I ask everyone in the room to submit a real problem they're facing in their business or work. Then we pick one at random

And right there, in front of everyone, I build a working solution in under 30 minutes

A real problem, from a real person, turned into something that works

I've done this quite a few times now, and I still get a little rush every time. It honestly feels like performing a magic trick 😅

But the best part isn't what I build, its watching people realize that the thing they've been wishing existed might be something they could build themselves

That's the moment everything changes

AI stops being something you simply learn about and becomes something you can create with, and that's what I want more people to experience

So here's a question:

How confident are you that you could take a problem in your business/work today and build a working solution in just a few hours?

I've put together a free self-guided course (1 hour) that walks through the same practical approach I teach in these workshops

If you'd like access, comment BUILD

10/15/2026

What if you could use AI to solve a problem in your business instead of just asking it questions?

I've been working with Esther Sande founder of Horizon Growth to put AI to work in her business. In this video, she shares what that experience has been like

And this Friday, I want to help you start doing the same

I'm partnering with the Black Manitoba Network for Beyond ChatGPT: Build the Tool You Wish Existed

This isn't another session about writing better prompts

It's a hands-on workshop where I'll show you how to connect AI to your existing tools and start building solutions to real problems in your business

Bring your laptop and one problem you've always wished you could automate

You don't need to come knowing how to code. Just come ready to learn and build

📅 Friday, October 16 | 5:00–7:30 PM

📍 201 Portage Avenue, Winnipeg

🎟️ $20 | Limited spots

Stop just using AI. Start building with it.

Register here:
https://events.blackmanitobanetwork.ca/etn/beyond-chatgpt-build-the-tool-you-wish-existed/

Our goal is 1,000 booked appointments a day, and we’re looking for a small group of agencies to help us get there 💪🏾For ...
10/06/2026

Our goal is 1,000 booked appointments a day, and we’re looking for a small group of agencies to help us get there 💪🏾

For the last few months at OutreachGenius, we’ve helped home-service businesses capture the demand they already have

When a lead comes in, our AI calls right away, follows up, qualifies the opportunity and works to book the appointment - speed to lead 💨

But our customers kept asking us the same question:

“This works when we have leads, but can you help us get more of them too?”

So we built the next step

We now have access to networks of hundreds of lead publishers generating inbound opportunities across painting, roofing, flooring, electricians, HVAC, plumbing, restoration and other high-ticket home services

Our customers tell us where they want more business, our system bids on opportunities on their behalf, and our AI takes it from there - qualifying the opportunity and turning it into a booked appointment

We’re no longer only helping businesses capture demand, we can now help them source it and capture it

That’s where agencies come in

If you already serve home-service businesses, you don’t need to build another lead engine from scratch

You can offer your clients another source of inbound opportunities, package it into your existing services, and let us handle the infrastructure behind the scenes

The economics are built around outcomes: customers fund the inbound call budget (at cost), we earn a success fee when appointments are booked, and agency partners can add their own margin on top

The demand-sourcing side of this is new. The engine that engages, qualifies and books the opportunity isn’t

We’re opening this first to a small group of agency partners who want to help us build toward 1,000 booked appointments a day

If you run an agency serving painting, roofing, HVAC, plumbing or other home-service businesses and want to add a performance-based revenue stream:

Respond or DM me “appointments” to learn more!

✌🏾

09/28/2026

All great events hang by a thread

"All great events hang by a hair. 🧬The man of ability takes advantage of everything and neglects nothing that can give h...
09/28/2026

"All great events hang by a hair. 🧬

The man of ability takes advantage of everything and neglects nothing that can give him a chance of success; whilst the less able man sometimes loses everything by neglecting a single one of those chances" - Napoleon Bonaparte

I think about this quote a lot since hearing it from David Senra's podcast on Napoleon

I'm writing this from an airport in Chicago...

A few days ago, I was in Vienna, Austria representing Canada at the G20 Young Entrepreneurs Alliance Summit

After, I flew into Florida for the International Franchise Association World trade show

And this year, I've made a lot of trips like this - getting on planes, crossing borders, attending conferences, having dinners, taking meetings and deliberately putting myself in rooms where interesting people are gathering

Why?

Because I have realized that you cannot control luck, but you can control your surface area for luck

I don't know which conversation will lead to a customer or which introduction will lead to a partnership

I don't know which person I meet today might completely change the trajectory of OutreachGenius

But I can control whether I was in the room. That, to me, is the lesson in Napoleon's quote

Do everything within your control:

Take the meeting, make the introduction, send the cold message, get on the plane, show up

Most of it may lead nowhere...that's fine

Because you don't need every opportunity to work

Sometimes your entire trajectory changes because of one

And I'd rather manufacture more chances for that one to happen than sit back and hope I get lucky

Don't wait for luck

Increase the number of opportunities luck has to find you!

09/23/2026

I built a landing page for a trade show next week just by talking to AI

That sentence would have sounded ridiculous a couple of years ago

We use trade shows as an important part of how we find customers at OutreachGenius

Next week, I'm heading to Florida for an event focused specifically on franchise brands

We're testing a specific offer there

Instead of sending everyone we meet to our generic website, I wanted a page built specifically for:

The audience

The problem we're talking about

The offer we're testing

Normally, that creates work

Brief someone -> write the copy -> design the page -> make revisions -> Get it published

Instead, I connected Claude directly to our website built on Framer

I explained what event I was attending, who would be there, what we were testing and what I wanted the page to accomplish

Then I started building it with AI

Because Claude is working with our existing website, it isn't starting from a blank page. It already has the foundation we're working from

And that got me thinking:

The real benefit isn't that AI helped me build a landing page faster

It's that the cost of experimentation is collapsing

Next month I can go to a different event, speak to a completely different audience and create another experience specifically for them

If the offer doesn't resonate, change it

If I learn something from five conversations at the event, update the page

If another opportunity appears, build for it

The distance between “I have an idea” and “let's test it” keeps getting smaller

That's one of the biggest opportunities I see for entrepreneurs with AI

Not just doing the same work faster

Building businesses that can adapt faster

What experiment would you run in your business if building it suddenly became 10x easier?

09/22/2026

I wear this almost every day, not because I'm trying to record every conversation I have

I'm trying to remember what matters 👀

As a founder, I'll go from a customer call, to a team meeting, to a strategy conversation, to solving some completely unrelated problem, sometimes within a couple of hours

And somewhere in there, I'll say:

“I'll take care of that”

“We should try this”

“Remind me to follow up with them”

Then the day keeps moving

So I've started experimenting with giving AI access to more of my workday

This little device captures my conversations and helps turn them into something useful

At the end of the day, I can get a debrief:

❓ What decisions did I make?

❓ What did I commit to?

❓ What deserves a follow-up?

❓ What was actually important?

❓ Did how I spent my day align with what I said my priorities were?

❓ And what do I need to carry into tomorrow?

It's becoming less like a recorder and more like a second memory

I think this is where AI gets really interesting

Not another tab you open when you need something

AI that understands enough context about your work to actually help you operate better

I'm experimenting with a lot of this inside my own businesses right now and I'll keep sharing what actually works

Curious: what part of your workday would you give AI access to if it could make you a better operator?

09/14/2026

"Your leads are s**t" 👀

I can’t tell you how many times I heard that when I used to run a marketing agency

Then years later, I started hiring marketing agencies

And I caught myself saying the exact same thing

“These leads are terrible” 🙄

But I think both versions of me were missing something...

We measured everything

Cost per lead ✔️

Appointments ✔️

Sales ✔️

But we rarely measured one very simple thing:

Of all the leads we paid for, how many did we actually speak to?

Think about what happens from the customer’s side

You go online

You ask for a quote

Twenty minutes later, a random number calls you

You don’t recognize it, so you ignore it...

They call again

You ignore it again

Eventually, someone marks you as a bad lead

But were you actually a bad lead?

Or did they just fail to reach you?

We saw this ourselves when we were calling paid leads on behalf of our platform users at OutreachGenius

Once we started paying attention to the nuances of how the phone numbers were branded, spam status, when they were most likely to answer, and more we roughly doubled our ability to reach them

Same people, same offer, same leads...

We didn’t generate better leads. We got better at reaching the leads we already had

That’s the problem I’ve become obsessed with

We call it Contactability

Before you spend another dollar generating more leads, check one number:

Of your last 100 leads, how many did you actually speak to?

Seriously. Go check

If you know the number, drop it in the comments

In the internet era, the opportunity was putting your business online. In the AI era, the opportunity is making your bus...
09/09/2026

In the internet era, the opportunity was putting your business online. In the AI era, the opportunity is making your business usable by AI 👀

The next wave of customers won’t visit your website. They’ll send their AI instead

Open the app or plugin directory in ChatGPT or Claude and you’ll see where this is heading

Hundreds of software companies are making their products accessible directly inside the AI tools their customers already use

But the biggest unlock will happen when this capability is no longer limited to massive technology companies

Any business with software - or something customers can search, manage, book or buy online - should be thinking about this now

Instead of opening your website, signing in and clicking through a dashboard, customers will increasingly ask Claude/ChatGPT to handle the work.

They’ll say:

“Go into my OutreachGenius account and show me how our campaigns performed last month.”

“Find the call recordings that resulted in appointments.”
“Which locations are converting the most leads?”
“Create a campaign for the leads we haven’t reached.”

The AI identifies the connected tool, securely accesses the customer’s account and completes the approved task - all from the same chat box they already use

No new interface to learn

No dashboard to navigate

Just ask

For us, this is no longer theoretical

We recently brought this capability live at OutreachGenius using APIs and MCP

Our APIs make specific information and actions available. MCP allows AI assistants to understand and use those capabilities on the customer’s behalf

The customer connects their account in one click, controls what the AI can access and can then use OutreachGenius conversationally to build campaigns, monitor results and more

This is much bigger than adding a chatbot to your website

It means turning your business itself into something AI can understand and use

The internet moved businesses from physical locations onto websites

AI is moving businesses from websites into conversations

If you’ve built a software company - or your company has software customers use - this is a shift you should be preparing

Reply CONNECT if you want to explore it!

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