10/01/2026
Per-bidder floors add another option for publishers managing pricing rules in Google Ad Manager.
Publishers can now set different floor prices for specific programmatic bidders within pricing rules, giving them another option for structuring pricing across demand.
How that fits into a broader floor strategy will depend on the inventory and pricing conditions being managed. Bidder-specific pricing is one dimension; publishers may also manage floors across dimensions such as source, URL, ad unit, country, and device.
For these broader inventory dimensions, Smart Price Floor Controller (Smart PFC) offers centralized floor management, automation, and A/B testing.
The two approaches address different pricing dimensions, so publishers can use the bidder-specific controls available in GAM alongside broader floor strategies managed through Smart PFC.
How are you thinking about bidder-specific floors in your pricing strategy?