Origin

Origin Origin is a full-service digitally driven, creative and marketing agency specialized in outdoor spor http://www.originoutside.com

With offices in Whistler and Montreal, we're as comfortable in the west as in the east, in English as we are in French, and in snowboard boots as we are in late-night falafel stands. We're one part cosmopolitan chic and one part dirt bag ski bum. We've carved out a nice little niche for ourselves as one of North America's foremost industry experts. Spend any time with us, and you'll find a clever,

strategic and creative group of mountain resort, action sports and tourism marketing pros. What you'll get is smart, insightful and inspired marketing and creative that is delivered on time, sometimes even before deadline, and on budget.

Origin is excited to partner with Salomon Running on a run campaign to help reinforce them as leaders in the category an...
01/15/2026

Origin is excited to partner with Salomon Running on a run campaign to help reinforce them as leaders in the category and as a brand that shapes the future of sport & culture.

๐–๐ข๐ฅ๐ฅ ๐€๐ˆ ๐ซ๐ž๐œ๐จ๐ฆ๐ฆ๐ž๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐ซ๐ž๐ฌ๐จ๐ซ๐ญ?  AI is no longer on the horizon, itโ€™s here and for resort leaders the real question is ho...
10/09/2025

๐–๐ข๐ฅ๐ฅ ๐€๐ˆ ๐ซ๐ž๐œ๐จ๐ฆ๐ฆ๐ž๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐ซ๐ž๐ฌ๐จ๐ซ๐ญ?

AI is no longer on the horizon, itโ€™s here and for resort leaders the real question is how to use it to stay ahead. Guests are already leaning on AI to research destinations, make decisions, and even book experiences. That shift has major implications for outdoor and travel brands, where visibility inside AI models could make the difference between being recommended or overlooked.

Check out our interview with Originโ€™s Digital Marketing Specialist David Kenworthy & Michael Rueckert, Head of Marketing at Snowbasin Resort and founder of Centium.

https://www.originoutside.com/insights/will-ai-recommend-your-resort

We're excited to partner with Stio on both brand and product campaigns that capture the spirit of this iconic outdoor ap...
05/28/2025

We're excited to partner with Stio on both brand and product campaigns that capture the spirit of this iconic outdoor apparel brand.

We canโ€™t wait to show you what we've been working on!

A huge congratulations to our clients at Western National Parks for the launch of the revitalized WNP brand, identity, a...
05/13/2025

A huge congratulations to our clients at Western National Parks for the launch of the revitalized WNP brand, identity, and website!

Check it out at: www.wnp.org

A project that has been in the works for nearly a year, it is amazing to see this organization transition from a classic not-for-profit into a modern brand, helping consumers connect with National Parks.

As a nonprofit partner of the National Park Service since 1938, their purpose has always been to support partner parks and enhance the park experience. The renewed vision brings a focus to supporting parks enthusiasts by offering trip planning inspiration and destination storytelling, and deepening community engagement and support for parks through retail, publishing, and philanthropy.

Origin is excited to be working with adidas TERREX on a new campaign to be released this Spring. Stay tuned for more!
03/06/2025

Origin is excited to be working with adidas TERREX on a new campaign to be released this Spring. Stay tuned for more!

In 2025, influencer and content creator marketing remain hotly debated topics amongst content marketers. To help gain so...
02/24/2025

In 2025, influencer and content creator marketing remain hotly debated topics amongst content marketers. To help gain some newfound clarity on the subject, we sat down with Patrick Crawford, founder and president of Cadence Media Strategy, to gain some insight into what these relationships are, how to approach them, and how they can be effective in the short and long term.

Read interview online: https://www.originoutside.com/insights/influencers-vs-content-creators-whos-winning-in-25

A Digital Gateway to Pura Vida...๐ŸŒด๐Ÿฅญ๐ŸŒžCosta Rica is a country of unmatched diversityโ€”lush rainforests, pristine beaches, a...
02/21/2025

A Digital Gateway to Pura Vida...
๐ŸŒด๐Ÿฅญ๐ŸŒž
Costa Rica is a country of unmatched diversityโ€”lush rainforests, pristine beaches, and vibrant cities, each offering something unique. But with so much to explore, visitors often need help navigating the incredible variety of experiences. The challenge? Creating a digital destination that captures the essence of Costa Rica while simplifying the journey for travelers.

Read our case study online: https://www.originoutside.com/work/visit-costa-rica-a-digital-gateway-to-pura-vida

Weโ€™re stoked to partner with Crystal Mountain Michigan to create a fresh new website that captures the magic of this ico...
02/12/2025

Weโ€™re stoked to partner with Crystal Mountain Michigan to create a fresh new website that captures the magic of this iconic destination! Stay tuned for something truly inspiring.

We're looking for Alberta-based Content Producers who live and breathe the outdoors. If you're fueled by dirt trails, an...
02/06/2025

We're looking for Alberta-based Content Producers who live and breathe the outdoors. If you're fueled by dirt trails, and have a knack for creating social-first content for outdoor brands, we want to hear from you!

Apply here: https://forms.gle/8jiBGdes7vrmUt3X9

We're excited to announce we are working with Wintergreen Resort on their brand awareness campaigns.  Stay tuned for mor...
01/17/2025

We're excited to announce we are working with Wintergreen Resort on their brand awareness campaigns.

Stay tuned for more!

We have an immediate opening for an account ๐๐ซ๐จ๐๐ฎ๐œ๐ญ๐ข๐จ๐ง ๐ƒ๐ž๐ฌ๐ข๐ ๐ง๐ž๐ซ in our Whistler, BC office. Production Designers are mas...
01/15/2025

We have an immediate opening for an account ๐๐ซ๐จ๐๐ฎ๐œ๐ญ๐ข๐จ๐ง ๐ƒ๐ž๐ฌ๐ข๐ ๐ง๐ž๐ซ in our Whistler, BC office.

Production Designers are masters of all trades. They are responsible for executing Originโ€™s creative and contributing to the efficient and detail-oriented output of the Production Department. Success in this role requires the ability to multitask between brands, types of projects and articulating design solutions directly to our clients. Our Production Designers ooze enthusiasm and focus. They can spot out of place pixels from across the office. As a part of the Creative Department, they also crave collaboration and contribute to website redesigns, advertising campaigns and everything in between. Their speed and support is unmatched.

Learn more & apply via link: https://app.jobvite.com/j?cj=oIRevfw2&s=Origin_Social

Our team of passionate, fun and slightly outdoor-obsessed people canโ€™t wait to meet you.

Take a moment, and think back to the last piece of content you consumed that truly made an impression. Or that you even ...
12/09/2024

Take a moment, and think back to the last piece of content you consumed that truly made an impression. Or that you even remember. Whatโ€™s that? Nothingโ€™s coming to mind? Exactly our point, because letโ€™s be honest: The overwhelming majority of content that lands in our feeds on a daily basis is entirely forgettable.
๐ŸŽฅ๐Ÿ“ฒ๐Ÿ“ธ โ€จCheck out our new article on โ€˜Engage your audience with effective content strategiesโ€™ by via link in bio

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1002 Lynham Road RR 1 # 201
Whistler, BC
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