10/16/2026
Fun Friday question: would you take a $350,000 deposit on a car with no price? π€π
Tesla would. And did. π
Last night Tesla finally pulled the wraps off the new Roadster, nine years after the first one rolled out of the back of a truck. π₯π
What showed up: β
A car that raced up a curved ramp, hung on upside down, and flipped through the air β
SpaceX thrusters doing the lifting β
A kickflip over a Cybertruck, a Semi, a Model 3 and a Model Y β
Three versions, one of them invite-only and seating exactly one person β
0-60 in under a second on the thruster trims
What didn't show up: a price. π΅ Or a car anyone can drive home before 2028. β±οΈ
In Canada the reservation alone runs $70,000 for the base trim and $350,000 for the Thrust trim. Refundable, but still. π¨π¦
It's ridiculous. It's also kind of brilliant. π
Here's the bit that applies to every lot from Windsor to Halifax.
Tesla isn't building the Roadster to sell a million of them. The Roadster is a halo car. It exists to get people talking about everything else in the showroom.
A used car store can do the same thing this weekend, no rocket required: π Find the unit people slow down for. The clean convertible. The lifted truck. The weird one nobody expected. π§½ Detail it and park it front row, nose to the road. πΈ Lead the listings with it. π Then let it walk people over to the SUV parked next to it.
The halo car doesn't have to sell. It has to get someone out of their car and onto the lot. π
One catch: the front row isn't for the unit that's been sitting since spring. That one needs a price change, not a spotlight. Spotting the difference fast is what the inventory side of a DMS is for.
Automotive Software π¨π¦
So, for Friday: 1οΈβ£ What's the halo car on your lot right now? 2οΈβ£ Has a front-row unit ever sold the car parked beside it? 3οΈβ£ Could your sales desk ever ask a customer for a deposit with no price on the car? π
https://youtu.be/BYWy6SyJRZo
Using SpaceX rocket technology, the sports car climbed a curved ram...