09/02/2026
π₯ Clip via , and it's worth the watch: https://www.youtube.com/watch?v=mrMCJzgp8So
A 1962 Dodge Power Wagon panel truck went into a shop in Ohio. What came out 14 months later was five vehicles' worth of parts welded into one truck β roof chopped four inches, su***de doors, stretched chassis, custom flat bed, 37s, and a 1,000+hp Hellephant sitting where a flathead six used to live ππ¨
27 guys built it. Over 10,000 hours. Barrett-Jackson sold it in Scottsdale for $1.5 million and every dollar went to scholarships for the next generation of tradespeople π
Great story. Now the uncomfortable version of it π
Every dealer who says recon is the bottleneck usually means one person is the bottleneck β the one tech, the one detailer, the one body guy who turns an ugly trade into a front-line unit. He books off for a week and the 90-day clock keeps running on everything parked behind the shop π
Nobody is auctioning a $1.5M truck to solve that. But a few things cost nothing:
βοΈ One co-op spot, offered to the local college's automotive program before winter intake π βοΈ A job ad that shows the bay instead of saying "detailer wanted" π© βοΈ The tech's name on the recon notes the customer reads β
βοΈ Paying for the licence upgrade before the lot down the road does π΅
(Worth noting the mikeroweWORKS scholarships are American β the Canadian version of this is the college campus down the highway π¨π¦)
Ideas like these are free. Knowing which unit has been sitting 90 days waiting on a bay is the part www.dealerpull.com handles.
So β has anyone actually pulled a good tech out of a college co-op, and did they stay? Or is the shortage just the cost of doing business now? π€
Barrett-Jackson Chairman and CEO Craig Jackson, along with Emmy Awa...