RideCo On-Demand Transit

Name: RideCo On-Demand Transit
Address: 57 Erb Street West, Waterloo, ON, N2L6C2, CA
Telephone: +12262401089

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Waterloo, ON
RideCo On-Demand Transit

We are building the future of urban transportation using cloud-based optimization and routing systems, smartphones and reputation-based online communities.

RideCo is a tech company focused on making urban transportation better. Our unique solution enables passengers to book door-to-door and hub-to-hub, shared, professional transportation at a time and cost near to that of driving their own vehicle. The core of this solution is based on patent-pending breakthrough logistics technology developed over years of research by our engineering team. RideCo la

unched in Spring 2015 in partnership with Metrolinx - one of the largest transportation operators in world.

03/18/2026

Happy National Transit Employee Appreciation Day!

Today, we recognize the people who keep our communities moving every single day. From operators and dispatchers to schedulers, mechanics, and support teams, transit professionals play a critical role in delivering safe, reliable, and accessible mobility.

At RideCo On-Demand Transit, we are proud to support these dedicated teams across North America. The success of demand-response paratransit and microtransit services relies on the frontline staff who ensure every journey is efficient and dependable. Whether navigating a busy morning commute or providing a safe ride for a passenger in need, these professionals are the engine of modern mobility.

To those behind the wheel and behind the scenes: thank you for the dedication, resilience, and service that keep our communities connected 💙

03/10/2026

International Women’s Day 2026 ♀️

At RideCo On-Demand Transit, we understand the importance of recognizing the undeniable impact of the women on our team. We see their professional growth every day through the leadership and dedication of the women across our engineering, customer success, go-to-market, and corporate departments. Their impact drives our collective success and moves our industry forward!

To show our appreciation, we partnered with Gifted Waterloo to curate special gifts from female-founded businesses. This year’s set features wellness items from The Scented Market, celebrating the entrepreneurship of women in our local community.

While the gender gap in entrepreneurship still exists, the number of female-founded and -led businesses is rapidly increasing. By supporting these entrepreneurs, we help close that gap for women in both our community and beyond, to lead and excel.

03/06/2026

Recognizing the RideCo On-Demand Transit Team on Employee Appreciation Day! 🎉

At our RideCo HQ in the City of Waterloo, the team enjoyed some delicious bagels and schmear from Poppy's Bagel and Bakery to mark the occasion. As a small gesture to say thank you to the incredible people behind our technology, it's through their collective contributions that enables our organization to deliver industry-leading mobility solutions to the cities and communities across North America.

From engineering and customer success, to our go-to-market and corporate teams, thank you for your ongoing commitment to innovation and excellence in driving our vision and mission forward!

02/27/2026

Excellence in transit service quality is only possible through the people who deliver it. While we recently announced the Honorable Mentions, we are now proud to unveil the winners of the bi-annual Excellence on Wheels Awards!

This eligibility period recognizes the top performing operators from July through December 2025 across all RideCo On-Demand Transit-powered programs. These three winners have set a benchmark for professional, friendly, and reliable service, proving that the future of transit is human centric.

🥇 Grand Champion
Walter Ramirez, (Southeastern Pennsylvania Transportation Authority) & Easton Coach Company

🥈 Highest Rated Operator, Driver Score
David Rhine, KCATA & zTrip

🥈 Highest Rated Operator, Ride Rating
Jasmine Clark, Metropolitan Transit Authority of Harris County & MV Transportation

Congratulations to the winners, as well as our agency and fleet partners, for their outstanding achievements and ongoing commitment to excellence!

02/26/2026

Modern Dispatch: Supporting Staff, Drivers, and Riders at the Same Time

As service demands grow and expectations rise, dispatch has become one of the most strained functions in transit operations. Many agencies still rely on fragmented systems and reactive processes, making it difficult to maintain consistent service delivery.

Join Sam Haas, Director of Solutions Engineering at RideCo On-Demand Transit, as he discusses what needs to change and how agencies can leverage a modern and integrated platform to reduce operational pressure.

📅 Wednesday, March 11th
🕐 1 PM EST

In this live webinar, you’ll learn about:
🔹 How a modern and integrated platform enables system-wide visibility for greater service performance and quality
🔹The impact that continuous optimization has on minimizing disruptions to maintain service reliability and vehicle productivity
🔹How to transform dispatch from a reactive support role to a strategic operational advantage

Save your spot now!
https://info.rideco.com/modern-dispatch-supporting-staff-drivers-and-riders-at-the-same-time

02/25/2026

At RideCo On-Demand Transit, we believe that exceptional service is driven by the people behind the wheel. That’s why we host our bi-annual Excellence on Wheels Awards to shine a light on the outstanding operators who go above and beyond to serve their communities every single day.

With so many incredible drivers across our RideCo-powered programs, we know that excellence isn't limited to just a few. They deserve recognition that matches their impact, which is why we are proud to share our inaugural Honorable Mentions:

🏅 Jeremy Jones, Metrolink Tulsa
🏅 Sialavai Tuinei, Regional Transportation Commission of Southern Nevada & Tango Car
🏅 Joseph Boyd, East County Transit Alliance (ECTA) & MV Transportation
🏅 Ricky Moreno, Riverside Transit Agency & Transdev
🏅 Pascal C. of Regional Transportation Authority of Pima County & MTM Transit

Please join us in celebrating these individuals who keep our transit systems moving with such professionalism and heart! 🚐💨

Stay tuned for the Excellence on Wheels winners coming soon!

02/20/2026

Our team at RideCo On-Demand Transit celebrated Valentine’s Day with the return of the Gratitude Project! 📩

This year, the focus was on cross-departmental appreciation. Team members wrote thoughtful messages to other departments, recognizing each team's unique contributions and the collaboration that keeps us moving forward. To add to the celebration, we shared some extra sweetness over Valentine's Day-themed treats and hot chocolate.

As our team continues to grow, it's the gratitude and support we show one another across every department that helps drive our culture. We truly appreciate the dedication every team member brings to the office each day! 💙

02/11/2026

Why Driver Retention Is Challenging and How to Fix It

Behind every successful transit service is a team of dedicated drivers serving as the face of the transit agency. But 85% of transit agencies are grappling with worker shortages that directly impact these critical services.

At RideCo On-Demand Transit, we know the daily reality for a driver is a difficult balancing act. Navigating traffic conditions while maintaining excellent customer service under a tight schedule can quickly lead to burnout.

Agencies can change this story by focusing on the people behind the wheel:

1️⃣ Celebrate and Reward Excellence: Using data to recognize top performers reinforces their achievements, fosters loyalty, and makes them feel valued for their contributions.
2️⃣ Invest in Training and Professional Development: Equipping drivers with the knowledge and skills needed to handle the daily challenges of the job increases their confidence in their roles.
3️⃣ Provide Tools to Make Their Jobs Easier: Leveraging dynamic scheduling and routing through RideCo's Solver streamlines operations, reduces decision fatigue, and supports drivers in achieving high on-time performance.

When drivers feel supported, they don't just stay; they help move the entire community forward with pride.

Read the blog to learn how our agency partners improved driver retention in their own operations: ➡️ https://www.rideco.com/post/driver-retention

01/29/2026

Key Insights From Rhode Island Public Transit Authority (RIPTA)’s Operational Efficiency Study 📈

In partnership with WSP USA and Foursquare ITP, the study uncovered ways to improve operational efficiency and streamline costs through reviewing and comparing how peer transit agencies operate in the current economic climate.

Through an assessment of paratransit operations and service delivery, it was revealed that:

"Another agency, in contrast, has observed a surge in paratransit ridership. The increase is attributed in part to the elimination of fares. To more efficiently manage costs, the agency recently migrated to a new software platform called 'RideCo' that will streamline the logistics of dispatching paratransit service. The agency has seen good results since making the switch. So far, vehicle hours are down, with a projected cost reduction of $4.8 million below 2024 costs."

With transformative technology like RideCo On-Demand Transit's industry-leading platform, it's proven that agencies can improve operational efficiency while confidently navigating budget constraints.

Read more insights from the study here:https://www.ripta.com/sites/default/files/2025-11/RIPTA_Operational_Efficiency_Study_FINAL.pdf

01/28/2026

🔒 Security at RideCo On-Demand Transit – Built Secure, Built for Enterprise

Today on Data Privacy Day, we recognize the importance of protecting personal and organizational data, specifically ensuring that both our infrastructure, as well as agency and passenger information handled with RideCo-powered services, is always safeguarded.

Adhering to the highest security standards, RideCo aligns with NIST 800-53 and is SOC Type II certified, meaning that an independent CPA-certified auditor has verified our controls effectively mitigate threats related to security, availability, and confidentiality.

These standards reinforce our commitment to maintaining the utmost trust with our agency partners.

Learn more about how we ensure our people, processes, and technologies are well-equipped to protect data, mitigate threats, and respond to security incidents: https://www.rideco.com/security

01/23/2026

Welcoming Our New Business Data Analyst Co-ops!

We’re excited to have Angela Wei and Lily McBride on board at RideCo On-Demand Transit, who are already contributing to important projects!

In their role, they're analyzing data to:
📌 Identify areas to improve operations and service performance
📌 Optimize scheduling and routing settings
📌 Support software transitions and new service launches

In the coming months, they’ll continue helping the Customer Success Team and working on projects that drive smarter, more efficient, and reliable on-demand transit solutions.

Address

57 Erb Street West
Waterloo, ON
N2L6C2

Telephone

+12262401089

Website

https://www.rideco.com/

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