Wander Folk Creative

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Canada
Vernon, BC
Wander Folk Creative

Brands crafted to find your ride-or-dies
Brand + merch design for culture driven small businesses + creatives
Based in BC Canada

04/17/2026

Yankee Flats Meats has made a name for itself here in the Okanagan and Shuswap as the supplier for quality, locally sourced meats and connecting them with the community. They embody farm to table in all the right ways and I’m here for it. I was so thrilled to be apart of their journey by creating branding and merch that aligns with their mission. If you haven’t yet you gotta check out their shop on downtown Vernon to grab some hella good steaks and merch!

03/27/2026

Tori Throws Pottery - handmade pottery with a retro vibe. I had so much fun making this lil’ brand, it feels groovy, cozy with a hint of edge. Definitely my kind of vibe! Yes I have many of her rad mugs in my cupboard currently and they make me so content when I drink from them. It’s really the little things that make us happy am I right?!

02/25/2026

Wildflower General Store aka the coziest neighbourhood shop for all things cute, affordable and fun. Seriously this is the kind of shop that I want to spend all my money in for cutesy plant stuff, stationary, candles, home goods and the like.

To be honest I crafted this brand a few years ago and back then I was treating Wander Folk as my side gig, not allowing myself to fully put my work out there in fears of being judged or criticized. Fast forward to now I’m letting myself be vulnerable and showcase these brands I’m proud of. Also Wildflower General deserves to be celebrated for bringing such an amazing spot to our small town. Stay tuned for more past project spotlights 🫶🏼

02/09/2026

Branding isn’t about being louder. It’s about being clearer so the right people recognize you on purpose. With a solid brand foundation your business will build trust and find your ride or dies.

If your branding feels a little scattered and you need some guidance to get the glow up your business deserves - I’m your girl ✌🏼

Branding and merch inquiries are open, hit me up and let’s make your brand stand out ✨

shoot me a DM or head to my website wanderfolkcreative.com to inquire!

01/27/2026

Hey, I’m Vanessa ✌🏼
Designer, storyteller, and the human behind Wander Folk Creative.

I help brands feel like the place people want to come back to: familiar, intentional, and built to last.

I design brands and merch for cafés, restaurants, the local hangout spots, shops, creatives, and small businesses who care about how things feel, not just how they look.

If you’re building something with heart (and a little backbone), you’re in the right place.
Glad you’re here 🫶🏼

12/21/2025

Merch merch merch 🤙🏼

Had a blast making merch for I can’t decide which design is my favourite! If you’re needing some merch for your brand hit me up ⚡️

Which design is your favourite one?

12/20/2025

Homegirl - your friendly neighbourhood sando shop! Here’s the branding reveal for this rad cafe. Vernon has been in need for a cheeky eatery like Homegirl and I’m here for it. I created this brand identity with the vision of Homegirl being the easy-going cool friend that you go to hangout with. It’s full of nostalgia, playfulness and a welcoming vibe. This brand has been an absolute blast to work on and the team at Homegirl have been a breeze to collaborate with. In addition to the full branding experience the owners Merry and Sarah hired me to create some merch designs to throw onto tees and hats. I’ll show you the merch line tomorrow so stay tuned because it is full of fun and edginess.

I think I need a bumper sticker with the “I brake for Homegirls” design 👌🏼

12/17/2025

A sneak peak into the Homegirl branding. It’s fun it’s bright and here for a good time ✌🏼

I’m a big fan of the sandwich mascot it brings in that friendly retro touch into this visual identity that I’m here for.

Not gonna lie I’m feeling hungry just looking at these pics. Stay tuned for more Homegirl brand goodness ⚡️

For real tho what would you name this little sandwich mascot?

12/15/2025

Back at it with a brand spotlight to show the creative direction for this local sando shop. The strategy behind this brand was to create something that felt inviting, fun and like it’s the local cafe that you went to as a kid. It’s got all of the nostalgic feels but with a modern and cheeky twist.

This project included a full brand creation with colours, logo suite and some merch designs to throw onto t-shirts and hats. Stay tuned to see how this brand came together ✌🏼

12/10/2025

Brand reveal: Wander Folk Creative 🌞

Hi it’s me! I’m so excited to share this reveal with you all. For the longest time I’ve not been stoked on my branding - call it imposter syndrome or perfectionism but since my graphic design business is all things branding and merch I wanted to create something that reflects the approach I use with each client. Over the years I’ve chased trends and did the WFC branding with no strategy, because of that I’ve never been truly happy with my branding until now. What’s different this time is that I took a look at the story, the strategy and the heart behind Wander Folk. With the core uncovered I had a clear vision of what I wanted WFC to be - edgy yet soft, bold, easy going, personal, retro inspired and throw in a touch of adventure and it feels like the real brand, it feels like me.

Ride-or-die energy to me is showing up for my clients with kindness, creativity, thoughtfulness and putting strategy behind every design while rooting it in story. Ride-or-die brands are the kind of brands that show up authentically, draw in real fans of their brand, their mission and they stick around. If this all sounds like music to your ears I’d love to help you find your brand’s ride-or-dies that root for your story and purpose. Let’s find your people ⚡️

Address

Vernon, BC

Website

http://Www.wanderfolkcreative.com/

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