STAT Search Analytics

09/02/2026

We studied 200,000 SERPs to understand how SERP features have evolved since 2024, and which ones now control the most visibility on desktop and mobile.

The takeaway? SEO strategy in 2026 looks very different… Download the full white paper to find out why: https://bit.ly/4eZ4qEv

08/31/2026

As AI search continues to grow in prominence, we’re hearing a lot more about how prompts compare to keywords. But what really sets them apart? 🤔

Keywords:
↳ Often shorter and broader in structure
↳ Google infers your intent and tries to serve the most relevant links
↳ Tracking is focused on specific terms and uses search volume

Prompts:
↳ Detailed, conversational, and multimodal (text, code, uploads)
↳ LLMs rely on the context you provide to generate an answer or perform a task
↳ Since prompts are typically unique, tracking is more focused on broader topics

We went from asking search engines for links to giving AI engines instructions. So, how often are you using AI for search?

08/27/2026

As more searchers flock to the likes of ChatGPT, Gemini, and Claude, it’s time to consider how best to optimize your content for these platforms. Traditional SEO no longer ticks all of the boxes, and an updated approach is needed.

While AI search is still developing, now is the time to start optimizing and measuring your performance. That’s where GEO comes in: https://bit.ly/3S5b4zN

AI search calls for a different approach to optimization, but what does that look like in practice?

08/25/2026

A crucial distinction to make is the difference between mentions and citations in prompt responses.

Mentions are when your brand or brand terms appear in the response, while citations are when your content is used to help generate the response, and your site appears as a clickable link.

For the time being, traffic potential from an LLM response is lower than from a standard SERP, making brand visibility even more important. As such, contrary to traditional search — where the goal is to bring traffic to your site — your primary objective in AI search is to have your brand mentioned. Earning that citation is currently a secondary goal.

08/21/2026

While keyword rankings are still important to measure, you need to make sure you’re also keeping track of prompts and brand mentions in responses, and this requires a completely different approach to traditional SEO.

To learn exactly how to measure brand visibility, check out our recent blog: https://bit.ly/46bmy8m

To measure your brand’s visibility in AI search, you need to track prompts, not keywords — but first, you need to know what sets them apart.

08/20/2026

When considering what to measure in AI search, it’s important to remember that it sends far less traffic to your site than traditional search. Therefore, your measurement shouldn’t be tied to clickable links. Instead, you need to look up the funnel to metrics like brand presence and awareness.

For brand presence, tracking mentions of your brand is key. This might sound a bit tricky, but don’t panic! Just consider what actually counts as your brand — as well as your competitors’. For example, for Burger King, you’d want to track product terms such as: [Whopper], [King Jr. Meal], [Impossible Whopper], etc.

Without clear ranking positions, your best benchmark for AI search is the performance of your competitors, so be sure not to lose sight of them 👀

08/14/2026

SERP features now dominate search, but which ones are set to win? We analyzed 200,000 SERPs across the US and UK markets to see which features rule position one, how AI Mode is reshaping results, and where the real opportunities lie for organic growth.

If SERP features are part of your SEO strategy, this is a must-read: https://bit.ly/4eZ4qEv

08/13/2026

GEO is all about showing up in AI search, and to do this, you need to update your traditional SEO tactics. Based on our research, here’s where to start 👀

08/10/2026

Most AI answers aren’t created the same… Some come from what the model already knows, while others pull in fresh, real-time information.

Swipe through to see:
⭐ In-model vs out-of model
⭐ Why it matters
⭐ What “query fan-out” reveals about search and prompts

08/07/2026

AI search is changing how visibility works, and traditional measurement strategies are being left behind. Here’s the shift:

➡️ Brand mentions > clicks
📈 Expand your tracking to include prompts
💭 Rethink your core metrics

If you want to start measuring your AI brand visibility, here’s where to get started: https://bit.ly/481vezI

AI search introduces a new set of challenges for measuring performance. We explore what they are — and how to address them.