STAT Search Analytics

09/28/2026

With search habits changing (thank you, AI) it’s essential that you update your measurement criteria to ensure your brand’s visibility is reliably tracked.

Firstly, you need to prioritize measuring brand mentions in LLM responses over the traffic you get from those responses.

Once you’ve adjusted to that change in priorities, it’s time to track a wide variety of plausible prompts aligned with topics relevant to your site. You should try to include branded, non-brand, and competitor-branded terms.

Then, pivot to metrics that provide the most accurate gauge of your presence across a large number of brand-relevant LLM responses, and track them over time.

If you’d like to start measuring your AI brand visibility, head straight here for all the tips and tricks: https://bit.ly/49DOtjI

AI search introduces a new set of challenges for measuring performance. We explore what they are — and how to address them.

09/24/2026

While keyword rankings are still important to measure, you need to make sure you’re also keeping track of prompts and brand mentions in responses, and this requires a completely different approach to traditional SEO.

To learn exactly how to measure brand visibility, check out our recent blog: https://bit.ly/46bmy8m

To measure your brand’s visibility in AI search, you need to track prompts, not keywords — but first, you need to know what sets them apart.

09/21/2026

The overlap between SEO and GEO is growing all the time, so it’s time to assess which tactics and priorities have shifted. Here’s what we’re seeing:

✔️ Brand matters more
✔️ Mentions matter more
✔️ Clicks matter less

We’ve broken down how AI search and traditional search really interact, and the five tactical shifts you need to make. Check it out: https://bit.ly/4slkZxL

09/18/2026

SEO tracks keywords, GEO tracks prompts.

Prompts are typically very long-tail, highly specific queries where, due to their likelihood of being unique searches, search volume is currently less relevant for research purposes. To compensate, you should be tracking a variety of branded, non-branded, and competitor prompts across multiple industry topic areas.

To understand your true AI brand visibility, it’s important to scale up prompt tracking for GEO in the same way as keyword tracking for SEO.

Want more on GEO and how it differs from SEO? Here you go: https://bit.ly/3S5b4zN

AI search calls for a different approach to optimization, but what does that look like in practice?

09/15/2026

The STAT and Moz team are ready to go here at brightonSEO San Diego!

We’re ready for big energy, big crowds, and some of the biggest talks in digital marketing. If you’re looking to hone your SEO skills and even test your reaction time, head straight to our booth, and our team will be ready and waiting 👋

09/09/2026

AI search is changing how visibility works, and traditional measurement strategies are being left behind. Here’s the shift:

➡️ Brand mentions > clicks
📈 Expand your tracking to include prompts
💭 Rethink your core metrics

If you want to start measuring your AI brand visibility, here’s where to get started: https://bit.ly/481vezI

AI search introduces a new set of challenges for measuring performance. We explore what they are — and how to address them.

09/08/2026

As brand mentions become an essential metric, you need to make sure you are capturing all of the necessary data to inform your GEO strategy. Step one: knowing the difference between keywords and prompts.

To help get you started, check out our recent blog: https://bit.ly/46bmy8m

09/04/2026

With traditional SEO, you primarily care about your own site showing up on the SERP and, hopefully, getting the click. With GEO — and perhaps also with top-of-funnel SEO going forward — a click in the generated response is very unlikely, so you are playing primarily for brand exposure.

In other words, you care about the mention, rather than about the explicit linked citation. This means that in the grounding searches that underpin LLM responses, it’s less about who ranks, and more about whether your brand is mentioned in a meaningful way.

09/02/2026

We studied 200,000 SERPs to understand how SERP features have evolved since 2024, and which ones now control the most visibility on desktop and mobile.

The takeaway? SEO strategy in 2026 looks very different… Download the full white paper to find out why: https://bit.ly/4eZ4qEv

08/31/2026

As AI search continues to grow in prominence, we’re hearing a lot more about how prompts compare to keywords. But what really sets them apart? 🤔

Keywords:
↳ Often shorter and broader in structure
↳ Google infers your intent and tries to serve the most relevant links
↳ Tracking is focused on specific terms and uses search volume

Prompts:
↳ Detailed, conversational, and multimodal (text, code, uploads)
↳ LLMs rely on the context you provide to generate an answer or perform a task
↳ Since prompts are typically unique, tracking is more focused on broader topics

We went from asking search engines for links to giving AI engines instructions. So, how often are you using AI for search?