Loki Creative

Loki Creative Multidisciplinary creative design studio based in Vancouver & Belfast

We would love to have a chat over coffee or Skype and make a start on creating solutions for your project. Please get in touch:

Contact: [email protected]


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www.weareloki.com

We partnered with the  to create a unified football identity that captures the energy, character, and community spirit o...
05/20/2026

We partnered with the to create a unified football identity that captures the energy, character, and community spirit of Gastown. Introducing Gastown United - your neighbourhood football club.

From community events and watch parties to a city-wide passport program, limited-edition merch, scarves, jerseys, and even a Gastown United lager, the brand was designed to bring people together and celebrate the season in true Gastown fashion, ahead of the world’s biggest tournament arriving in Vancouver.

Introducing the new brand development for Vancouver Golf Tour.A new identity built around one central idea: Next Level G...
05/08/2026

Introducing the new brand development for Vancouver Golf Tour.

A new identity built around one central idea: Next Level Golf.

For many years, VGT has been a pillar of the golfing community - creating a competitive, professional, and inclusive platform for players across the province. As the tour continues to grow, the brand needed to reflect the calibre, ambition, and elevated experience at the heart of everything they do.

This new identity system is designed to embody professionalism, competitive integrity, and progression, bringing tour-level energy beyond traditional professional boundaries and raising expectations for amateurs and professionals alike.

From strategy through to visual identity, every element was built to move the brand forward while honouring the strong community that made VGT what it is today.

Proud to have partnered with VGT on this next chapter.

Next Level Golf.

We’re excited to share our latest destination project with  Loki was engaged to lead the brand strategy, positioning, ke...
01/06/2026

We’re excited to share our latest destination project with

Loki was engaged to lead the brand strategy, positioning, key messaging, brand identity, and communication design for Prince Rupert - shaping how the destination shows up, speaks, and connects with visitors.

Shaped by the fishing industry, local community and the rhythms of the North Coast, Prince Rupert is defined by its working waterfronts and wild beauty. Through meaningful local engagement, we uncovered a community rooted in warmth, resilience, and a unexpected quirkiness.

A key part of this work was our collaboration with Ts’msyen weaver Tina Robinson, whose artistry informed and shaped select brand assets - bringing cultural depth, story, and authenticity into the identity.

The resulting brand is authentic and contemporary, celebrating culture, character, and creativity while inviting visitors to experience a destination that’s unapologetically itself. Our strategy embraced Prince Rupert’s out-of-the-ordinary spirit, where wild landscapes meet industrial edges, and every corner tells a story.

This ethos comes to life through bold typography, a rich coastal colour palette, and design elements inspired by the fishing industry, the waterfront, and the character of its people. Industrial textures meet organic forms, creating a visual identity that feels lively, grounded, and unmistakably Prince Rupert.

We recently partnered with 4VI Group/ Tourism Vancouver Island and Tourism Ucluelet to refresh the brand identity and st...
11/29/2025

We recently partnered with 4VI Group/ Tourism Vancouver Island and Tourism Ucluelet to refresh the brand identity and strategy of this stunning coastal town. While the logo stayed the same, we focused on everything else - building a strategy that reflects Ucluelet’s spirit, values, and vision for the future, and an identity that reflects the unique personality of Ucluelet.

The result: a revitalized brand and a new positioning, “Wake Up in Ucluelet.”

This idea goes beyond just waking up in a physical sense. It’s about feeling renewed and recharged, like taking that first breath of fresh, salty ocean air as the morning mist rolls in. It’s about connecting with nature, slowing down, and experiencing the deep sense of calm that Ucluelet offers. It’s an invitation to wake up, breathe, and rediscover what matters.

Rooted in Ucluelet’s unique character, this new direction paves the way for a vibrant future in tourism, inspiring travelers to experience the town with fresh eyes and clear mind.

We partnered with Park Hyatt Vancouver to bring their new spa to life,  from naming and brand storytelling to a visual i...
11/16/2025

We partnered with Park Hyatt Vancouver to bring their new spa to life, from naming and brand storytelling to a visual identity that reflects the calm, clarity, and natural flow of the West Coast.

Introducing Orrin, a contemporary spa experience where light, water, and nature converge to create a sanctuary for restoration. At its core, Orrin is designed as an immersive pause from the world: a place where the sensory landscape is intentionally shaped to slow the mind, restore the body, and ground guests in the quiet power of British Columbia’s natural environment.

Arrow Slocan Tourism is a little-known sanctuary. Few people realize they exist, fewer have been there, but for those wh...
04/04/2025

Arrow Slocan Tourism is a little-known sanctuary. Few people realize they exist, fewer have been there, but for those who have, it’s a treasured, special place. It’s not easy to get to, but that’s a bonus not a barrier. It means no crowds, no queues and as a result, no compromises.

It’s a place to reflect, replenish and reevaluate; to make sense of and reprioritise the things that really matter. So, although they’re a bit out of the way, once you get there you’ll quickly discover why it’s a journey worth taking.

Brand Positioning: Disconnect to Reconnect

Tagline: A Journey Worth Taking.

What we did: strategy, verbal identity & brand identity.

Partners: & 4VI

We collaborated with Axis Insurance to develop a new business and product tailored to the Architects & Engineers sector,...
01/29/2025

We collaborated with Axis Insurance to develop a new business and product tailored to the Architects & Engineers sector, allowing them to establish a stand alone unique identity. After in-depth research, we created a forward-thinking, sharp, and minimal identity system that aligns seamlessly with their strategy and positioning. Blueprint, delivers unparalleled insurance and risk management solutions for design professionals and industry leaders across Canada. Our contributions included naming, strategy, and design, ensuring a cohesive and impactful brand identity.

Brand strategy, messaging and identity for Tourism CowichanWe spent quality time with the people of Cowichan to understa...
09/25/2023

Brand strategy, messaging and identity for Tourism Cowichan

We spent quality time with the people of Cowichan to understand their perspective. To discover their take on the world. To get inside their heads and their homes. Their artisan studios, restaurants, farms and heritage too. Warmth and simplicity guided us back to the Loki studio. It also fuelled our ideas. It shone a light down a pathway to something simpler, analogue and more straightforward. Somewhere genuine and intuitive - an approach to life enjoyed by the Cowichan communities. For real. Every day. It’s not a marketing gimmick or a profit-driven privileged premium. You don’t have to pay extra for this sort of simplicity, you just have to turn up. Warm your heart in Cowichan.

Strategy and Identity for new specialty liquor store coming to Vancouver this summer. The smarter thinking, better drink...
05/14/2023

Strategy and Identity for new specialty liquor store coming to Vancouver this summer. The smarter thinking, better drinking liquor store.

Address

309 W Cordova Street
Vancouver, BC
V6B1E5

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+1 604-818-5325

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