10/27/2023
Keywords are a foundational part of SEO, but how exactly do we choose keywords for your business to ensure that each page is ranking, and how do they affect your websites performance? 🎯🎯🎯
We helped one of our clients improve their Google rank score by 298 positions, and they ended up appearing in the top 20 Google search results for their targetted keywords.
How do we do it?
✅We started by creating a list of relevant keywords to their business.
✅We then tracked and analysed those keywords for search volume.
Here, we narrowed down keywords that were most commonly searched for in Canada, but this can also apply to a global audience.
We then:
✅Use that list of high volume search key words and turn them into long-tail keywords.
Long-tail keywords are keywords containing 3-4 words and are in line with the user's seach intent.
Using long-tail keywords gives your website a higher chance of reaching the right audience because they consider the intent of the user.
🔴 For example, a user that searches "software" into Google might not be ready to make a purchase. 🔴 Their intent may be to learn MORE about software.
HOWEVER, a user that is searching for "best scheduling software for cleaning company" 🧹 may be more in the market to make a purchase or seriously consider your product.💡
✅We inputted this list of long-tail keywords into our keyword tracker and were able to measure their performance.
✅We implemented these keywords into the content of the website, in the header and meta tags for better search and visibility.
By conducting thorough keyword research, optimizing your content, and staying up-to-date with best practices, you can improve your website's search engine rankings and attract more organic traffic, ultimately achieving your online goals.⚡
If your website has plateaud or are not getting the traffic you hope for, get in touch with our team and book a free discovery call to go through your pain points, concerns, and future website goals! 💡💡💡