Blackpurl

The simple, powerful, and connected dealership management platform. Welcome to the end of Dealer Management Software. Dealer management systems are dead.

Blackpurl is a vehicle retail and service app made for humans. Intuitively sell your units, track your parts, and arrange a service - with the app doing most of the work, not you. It’s so powerfully simple. We believe that you can level the playing field with the big guys. Our app gives small independent dealers everything the big players have without the huge cost. Plug into the most powerful DMS

platform for a fraction of the price. We exist for the small independents that can't afford thousands per month in DMS fees. Run your business, plan jobs and be alerted of their progress. Nobody loves using their dealer management software. We’ve made ours so intuitive, incredibly easy to learn and fast. We ensure that you get alerted as your parts inventory, sales and service jobs progress whenever you need to. Get the most out of your time. Blackpurl saves you time, allowing you to work in your business instead of spending time running it. You won't spend time sifting through data either, we make sense of it for you and display it in your dashboard. We also integrate with your existing accounting package. We've built our system on the SalesForce platform. This means that Blackpurl is built for speed, security, and power. The SalesForce platform processes 2.3 billion transactions per day adhering to strict global security standards and is certified on six continents. This platform is utilized by over 150,000 businesses worldwide. There's so much more to say...

Explore the features and find out more. Start your team on a free trial at blackpurl.com.au

06/03/2026

When a dealership grows, the software running it has to grow with it.

Collin is the Sales Manager at Oregon Trailers. Three locations. Real volume.
The kind of operation where the software either pulls its weight or it doesn't.
This is a reminder of what we're building toward—a product that earns its place in a dealer's day-to-day, and keeps earning it.

Relationships like this one are what drive where Blackpurl 2 goes next.

📹 Watch Collin's story here ▶ https://youtu.be/X1EyjBmhPOk?si=SdFUlgCATsgzZivX

05/28/2026

Buyers walk in informed. The transaction process hasn't caught up. That gap is the next decade of the trailer industry.

Our SVP of Revenue, Johnathan Aguero, makes the case in his new piece for The Haul (NATDA's magazine).

Read it here: https://viewer.joomag.com/the-haul-may-june-2026/0957240001779116665/p46?short=

Big thanks to Derek Hentges, Ronnie Enns, Shane Ehrsam, and Mark Wagner for the contributions that shaped this one.

The Haul is NATDA’s newly reimagined, bi-monthly publication, delivering a cleaner and more engaging reading experience built for today’s trailer industry professionals. Formerly known as NATDA Magazine, this refreshed brand pairs a modern design, intuitive navigation, and visually driven layout...

05/04/2026

Your margins didn't shrink because you're bad at business. They shrank because the world got more expensive.

But visibility changes everything.

Here's why: https://blackpurl.com/run-a-dealership/the-margin-compression-trap-why-au-nz-dealers-are-losing-margin/

04/30/2026

Sneak peek: We recently partnered up with Coffeyville Community College's Powersports Technology program to explore how modern DMS platforms fit into technician training.

Education matters. When future technicians understand industry-standard workflows early, it sets expectations for what professional retail operations should look like. Our commitment is supporting that standard from the ground up.

More coming soon 🔥

04/15/2026

"Our business is seasonal."

Every dealer says this. And yes, the buying curve is real.

But here's what the data actually shows: the best-performing dealers don't have a "slow-season." They have a service season and an accessory season.

Seasonal dip isn't about demand. It's about how you've structured your business to capture it.

What does your "off-season" revenue look like compared to peak?

It's something we think about a lot at Blackpurl for our dealer community—happy to talk if you want to dig into your numbers.

Contact us at [email protected] or call us directly +1 (833) 382-1008.

03/24/2026

Here's something most dealers don't think about until it's too late:

When fuel prices spike, shrinkage follows. Not just the obvious kind.

We broke down the three types of fuel shrinkage that hit dealerships during price spikes. The third one is the one nobody budgets for.

Read it here: https://blackpurl.com/run-a-dealership/dealership-fuel-shrinkage/

03/23/2026

You don't need to figure out Blackpurl 2 on your own. We're here every week, live on Zoom, ready to walk you through it.

We run open training sessions with the same link every time. No signup, no hassle. Just show up when it works for you.

Weekly sessions (North America):
🔧 Tuesdays at 12:00 PM ET — Parts
🛠️ Wednesdays at 12:00 PM ET — Service
🏍️ Thursdays at 12:00 PM ET — Units

In Australia or New Zealand? We'll work around your schedule — just reach out to [email protected] and we'll set something up.

It doesn't matter if you went live last week or three years ago — these sessions are for everyone on your team. Each one covers real workflows, real features, and wraps up with live Q&A so you can bring whatever's been on your mind.

Already a Blackpurl customer? Reach out to our support team directly and we'll get you the link. We'll see you there!

03/16/2026

"The system works. It's just always in the way."

When you start adding up what "good enough" actually costs, the IT overhead nobody budgets for, the month-end reconciliation marathon, the margin leakage from pricing you haven't had time to update...it's more than most dealers realize.

We wrote about what the real cost of staying on a legacy DMS looks like, and what dealers experience when they finally make the switch.

Read the blog 👉 https://blackpurl.com/run-a-dealership/a-modern-dms-for-growth-driven-dealers/

02/23/2026

NATDA Trailer Tech Expo 2026 is in the books!

Huge thanks to everyone who stopped by Booth 508 to connect with our crew. We loved hearing what's working, what's not, and where the industry is headed.

Shoutout to our Blackpurl team on the floor: Johnathan Aguero, Sean Pearson, and Brittany Hackley!

Didn't get a chance to chat? We're not hard to find — [email protected]. 👋

02/19/2026

Blackpurl 2 + Intuit Accounting Integration gives your Sales, Parts, and Service teams an operational layer that syncs directly with your Intuit-powered financials in real time.

Whether you're on QuickBooks Online or scaling up to Intuit Enterprise Suite, Blackpurl 2 connects it all.

▶️ Watch the video: https://www.youtube.com/watch?v=3O4LTrPo2dc
🔗 Learn more: https://blackpurl.com/connect-intuit-quickbooks-blackpurl/
📅 Book a demo: https://blackpurl.com/book-a-demo/

Address

1120 Hamilton Street
Vancouver, BC
V6BS2S

Website

https://blackpurl.com/

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