10/01/2026
Is the cheapest email tool really the cheapest? ๐ง
Not always. Two costs a free trial can't show a small business: emails your dashboard counts as "delivered" that went to spam (you paid for them anyway), and paying per contact when you only send a newsletter twice a month.
There are even more of them, so we picked the most common ones with a 12-question checklist you can run against any provider:
Free trials hide what an ESP really costs. Learn the 5 hidden costs of an email service provider, plus 12 questions to ask before you sign.