Elastic Email

03/30/2026

Personalisation is meant to make your subscriber feel like an email was written just for them, not to prove how much data you have collected. Generic campaigns don't work very often, but "creepy" personalisation can hurt brand trust just as quickly.

In our new article, we talk about how personalisation has changed over time, from basic naming and segmentation to more complex lifecycle automations. We also show you how to set up automatic, rule-based segments and custom merge fields in Elastic Email to make sure your campaigns stay relevant and up to date.

Find your personalization sweet spot here. 👇

This is where finding the email personalization sweet spot becomes essential, and tools like Elastic Email can help you get there.

03/26/2026

Is your agency spending too much time trying to figure out why client emails are "missing"? Before switching to a dedicated SMTP relay with Elastic Email, Clarivo Digital had the same problem.

By using subaccounts and real-time email logs, the agency now maintains an average open rate of 38% across its client base. Kristof, the owner of Clarivo Digital, highlights that the ability to troubleshoot bounces instantly while keeping website hosting and email sending separate has provided him with true "peace of mind".

Read about his journey here👇
https://bit.ly/4szuLNv

03/20/2026

Billing notifications are a critical part of any service provider's workflow. It directly affects the business if those emails don't get to the inbox. WHMCS Services needed a better and more reliable way to handle their automated messages and hosting alerts.

They transitioned to Elastic Email to make sure that their billing emails were always sent on time, every time. At the link below, you can read the whole story of their move and the results they got. 👇
https://bit.ly/4uEQftG

03/18/2026

Is your team outgrowing its current way of communicating?

When simple email threads aren't enough, it is usually a sign that you need a dedicated space for real-time collaboration. But with so many options like Slack, Discord, and Google Chat, choosing the right one can be overwhelming for a small business.

We’ve compared the top 5 communication platforms to help you decide which one fits your specific team culture and budget. We also look at how our own Elastic Email Inbox is bridging the gap by bringing team chat and customer support under one roof. Check it out to find the best fit for your growing business.

We share our 5 best communication platforms for small businesses, focusing specifically on team chat and team collaboration aspects.

03/12/2026

K County Events is on a mission to make it easy for people in Kosciusko County to find local events, from holiday light displays to summer camps. Founders Kelly Mager and Joel Widman realized early on that they needed a more reliable way to reach their audience than just a Facebook group or a static website.

Today, they use Elastic Email to power a daily newsletter that keeps their community connected. With open rates averaging 40%, they no longer have to worry if an algorithm is hiding their updates. It is a great success story for any organization looking to build a more direct and personal connection with its followers.

Find out how they scale their community outreach here 👇
https://bit.ly/4b4hQN7

03/06/2026

We’re happy to share that the new ‘Teams’ feature is officially live in Elastic Email Inbox, and it is going to change how you handle customer communication.

Think of it as an intelligent routing system for your daily messages. If a billing question comes in, it goes straight to the Billing team. If a technical issue pops up, the Support team sees it immediately. No more manual forwarding or losing track of queries. You can even work together on the fly by mentioning a whole group at once. It's a quick, easy, and exciting way to help your business grow without the stress.

Read more about it here 👇

Learn more about new feature of Elastic Email Inbox Help Desk - Teams, to help you organize conversations by functional groups.

03/04/2026

The Elastic Email and IFTTT integration is now available to help automate repetitive tasks and save time. IFTTT, which stands for "If This Then That," allows for the creation of Applets that connect your email marketing account to hundreds of other tools without any coding.

Whether it is adding new Calendly invitees to a contact list or syncing campaign data across platforms, this integration eliminates manual effort.

Check out the link below to see the full list of triggers and actions available now.

Explore how Elastic Email and IFTTT integration can revolutionize your email workflows, saving you time and eliminating manual data entry.

03/02/2026

Meet Lucid Solutions, an Australian software company that treated email as the backbone of their business. They needed a dependable way to send transactional data, system alerts, and invoices without the complexity of bloated platforms.

After switching to Elastic Email, founders Lance Solomon and Lee Tester found the balance of features and simplicity they were looking for. Today, they maintain high deliverability and use our activity logs to keep their systems running smoothly twice a week. It’s a practical example of how the right API can free up mental space to focus on building better products.

See the full success story here 👇
https://bit.ly/4cn9xgy

03/02/2026

February is in the rearview. March brings plenty of opportunities for fresh campaigns and new reach. Here are the key marketing dates to keep on your radar this month. 📆

02/27/2026

We are highlighting one of the most practical tools in our integration library for teams looking to save time. Zapier is well-known for its ability to connect different apps without requiring any code, and our integration makes it easy to sync your Elastic Email account with the rest of your business.

Check out the full integration guide here 👇

Zapier integration with Elastic Email gives you endless possibilities to connect your website, app, or CRM and automate your email workflows.

02/25/2026

We have the pleasure of announcing that our IFTTT integration is now live. This release allows you to connect Elastic Email with hundreds of other apps to automate your daily marketing tasks without any custom code.

You can now set up simple applets that trigger actions based on your email activity. We believe that this is a straightforward way to make your workflow more efficient and keep your data in sync across every platform you use.

Discover more about it here 👇
https://bit.ly/4aL1nfo

02/20/2026

We have the pleasure of sharing a new case study featuring Doug Moore, the founder of Thrive and Awaken . Despite having no background in development, Doug handles everything from creating content to managing his own funnels and contact lists.

He moved to Elastic Email because he needed a platform that was easy to navigate and a support team that wasn't pushy. You can read more about how he uses our tools to stay connected with his audience and keep his email deliverability high in his success story here. 👇

https://bit.ly/4s1hBYT