Later

10/12/2026

10/06/2026

I know something you don’t 🤭…

And we’re obsessed!

09/25/2026

Creators aren't just the future of entertainment. They're already running it. 💪⁠
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Last week, top creators, storytellers, and execs came together for Created in LA with Jon Youshaei.⁠
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→ Day one kicked off with the first-ever red carpet premiere of creator videos at the historic El Capitan Theatre. ⁠
→ Day two moved to The Walt Disney Studios Lot for keynotes, and we sponsored the happy hour at the closing reception on Legends Plaza.⁠
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Watching creators share their work on the big screen made one thing clear: the same skills that build trust and community in 60 seconds are now building entire studios, and brands are taking notes.⁠
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The line between "creator" and "entertainment industry" just keeps getting thinner. 2026 has been a huge year for creators, and this was Hollywood's way of celebrating it.⁠
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We're excited to see how far this goes. 👏

09/22/2026

86% of marketers have checked how AI describes their brand.⁠
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Most still don't know what to do next.⁠
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Here's why that gap matters: consumers are already using AI to research before they buy. But most marketing teams haven't made AEO a priority, and most can't name who owns it.⁠
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Here's the lever nobody's pulling yet: 1 in 3 AI answers cite creator content.⁠
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We’ve created a marketer's guide to winning AI search with creators. Swipe through the guide → ⁠
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Read the full playbook here: https://bit.ly/4yQhCSD

09/18/2026

Red carpet, real talk. 🎬

We sent Bran Flakezz to host the carpet at Created’s event in LA, presented by Disney, and he caught up with Jenny Hoyos on what’s in and what’s out.

Are breakup announcement posts in or out?

09/17/2026

Your SEO team and your influencer team need to become best friends. 🤝

Our data shows that 1 in 3 AI answers already cite creator content.

AI is pulling from creators, reviews, Reddit, and forums, content most brands don’t own but that shapes whether they get recommended or their competitor does.

The problem? Nobody owns it. SEO owns technical visibility. Creator teams own the relationships and content actually getting cited. Most marketers can’t name a clear AEO owner.

Later was one of the first to turn creator campaigns into AI search optimization engines, trusted by leading brands across CPG, fashion, auto, and retail. Our creator AEO strategists have spent the past year building the scorecards, prompt strategies, and creator mixes that turn a campaign into a proven AEO system.

We can help your brand get started too.

Comment “PLAYBOOK” for the exact framework: how to align your teams, cast the right creator mix, and track what’s working. 👇

09/14/2026

New York Fashion Week isn't just runways anymore.⁠
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It's a brand and creator event. We saw it firsthand at Amber Room in the Flatiron District, where we kicked off the week with you and .⁠
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A room full of creators and brands bringing the best energy NYFW has to offer.⁠
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opened the night, and closed it out.⁠
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To everyone who came out: thank you. This is what NYFW looks like now, and you were part of it. ⁠
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See our linkinbio to see the event photo gallery. 📷️⁠
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More where this came from. Stay close. ❤️‍🔥

09/13/2026

This week’s top brand moves, rounded up:

→ Lola Blankets opened its NYFW runway to creators
→ rhode skin found its beauty match in Alexandra Leclerc
→ Jo Malone London made Tom Hardy and his French bulldog the campaign stars
→ Gap gave Rockefeller Center a giant GapBag makeover
→ Dyson put a camera where you least expect it: a toothbrush

Which campaign is your favorite? Share it below👇

09/12/2026

Creators are running NYFW and brands are catching on 🙂‍↕️⁠
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Fit check with and .⁠
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Which piece was your fav?

09/10/2026

NYFW isn’t just happening on the runway anymore. Creators and social media are bringing the shows, moments, and culture to audiences everywhere.

We asked the office which brand they’d want to see from the front row. Drop yours below👇