arithmetic creative

Name: arithmetic creative
Address: 1814 Maritime Mews, Vancouver, BC, V6H3X2, CA
Telephone: +16046692229
Price range: $

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arithmetic creative

ARITHMETIC: Brand & Packaging Design Studio ARITHMETIC WAS FOUNDED 17 YEARS AGO FROM A VISION OF A DIFFERENT FUTURE —
HEAL THE EARTH. We forecast change.

HELP HUMANS
SERVE HUMANITY
THROUGH DESIGN. We envision an improved tomorrow and we build brands that connect on a human level, rich with emotion. We are located in Vancouver, Canada. With over 40 years combined experience creating graphic and packaging solutions directly in product industries, from fashion to food, we have developed a sensitivity towards trend awareness, emerging concepts, a fines

se for materiality and fine-tuned the foresight required to know exactly when is the right time and place to apply them for each market category. We approach projects by immersing ourselves in the creation of a brand’s unique and own-able story to create a compelling brand voice, define or redefine existing emotion-laden visual language, design and iterate on-brand touch points and narrate its visual aesthetic by aligning the consumer’s feeling aspirations and emotional needs with the brand’s intrinsic and extrinsic offering—in turn creating a common language which unites, celebrates and bonds more than any other commercial experience. Branding, packaging and retail interiors are much more than simply a logo, package and space—they are transportive and they have the potential to be the ‘vessel’ of your brand story, where authentic, humanistic and emotional offering is kept. The touch points; the logo, marketing, printed assets are signals to the human consumer that your cup is full of good stuff to share. While we are widely celebrated for our packaging design services, our offering is full gamut: brand naming, research & strategy, copywriting, logo development, packaging design, branded interior and retail experiences, social media visual content, website design, POS assets, branded collaterals and much more.

05/06/2026

We just won a Dieline Sustainability Award this morning in New York!!!

For over 15 years, we’ve been researching and designing with sustainable materials — questioning what packaging is, what it becomes, and what it leaves behind.

This project brought those years into focus, shaped in close collaboration with my friend Nadine of Everamid.

A molded bagasse shell made from sugarcane waste, shaped precisely to protect the vessel, then return safely to the earth. Inside it, a handcrafted porcelain form — speckled, weighted, and meant to remain long after the product is gone.

Not packaging you throw away. Something you keep. But if you need to toss, it will return to its origin lightly.

We’re really proud of this one — for its restraint, its material honesty, and the patient hands and minds that brought it into form.

— Margherita

04/10/2026

!!!! Final packaging design deadline is today at 4pm PDT for !!!!

This is my third year on the Pentawards jury, judging the luxury category — I would really love to see more Canadian design represented internationally, especially talented you ladies!! There’s even a concept category.

I have a limited 50€ discount code to share and it takes less than an hour to enter. You just need 5 project photos and a write up. Use code: MARGHERITA

Last year, I dedicated 18hrs of personal time to personally writing considered feedback to each entry. If you’re awarded, your work will be featured in The Package Design Book published by Taschen and a trophy, obviously.

Enter here: https://bit.ly/4sakab6

12/12/2025

Saltwater on our hands, cedar on the air, the cool mist rising from waterfalls — these were our starting points. We documented the sensory textures of Parksville: seaweed shifting at low tide, the hush of mossed-over ground, the way light dissolves in the canopy. The land spoke through mood as much as detail.

Equally vivid were our conversations with those who call this place home. In their eyes we found grounding, optimism, and a deep steadiness shaped by years of living alongside this environment. These impressions became the foundation of Rowan’s identity, expressed through brand strategy, placemaking, logo design, copywriting, art direction created by Production Planning . Photography by Cassandre Lafon.

12/11/2025

Sensory, Textural, Atmospheric, Emotion Centred Branding —

Saltwater on our hands, cedar on the air, the cool mist rising from waterfalls — these were our starting points. We documented the sensory textures of Parksville: seaweed shifting at low tide, the hush of mossed-over ground, the way light dissolves in the canopy. The land spoke through mood as much as detail.

Equally vivid were our conversations with those who call this place home. In their eyes we found grounding, optimism, and a deep steadiness shaped by years of living alongside this environment. These impressions became the foundation of Rowan’s identity, expressed through brand strategy, placemaking, logo design, copywriting, art direction, and production planning.

12/10/2025

ROWAN — Placemaking: We approached Parksville as observers first — walking the low-tide shoreline, cataloguing seaweed varieties, tracing how the water reshapes the land. Inland, the forest offered another register entirely: the sound of waterfalls, the texture of moss under hand, the stillness that settles in the body.

Our understanding expanded through conversations with locals who live in relationship with this landscape every day. In their eyes, we saw grounding, optimism, and a quiet inner peace that affirmed what the land had already expressed. These ecological and human insights informed Rowan’s narrative, carried through our brand strategy, placemaking, logo design, copywriting, art direction, and production planning. What an honour to share this story.

~ Margherita

Photography & Film by Cassandre Lafon. Production by Coralie Claffey & Arithmetic. Brand strategy, identity, copywriting, and photographic art direction by arithmetic.

12/06/2025

ROWAN FILM 1/4 — The coastline taught us about movement. The forest taught us about patience. We walked until the horizon shifted, until the tide revealed its patterns, until moss and lichen became their own quiet language. These places ask you to slow down until you can feel what they’re saying.

The people of Parksville carry that same rhythm. In speaking with them, we found a steadiness — grounding, optimism, and a kind of inner peace that reflects the land itself. Their presence shaped Rowan’s emotional centre, which we expressed through brand strategy, placemaking, logo design, copywriting, art direction, and production planning. Photography by Cassandre Lafon. Production by Coralie Claffey.

12/05/2025

ROWAN DOCUMENTATION — We immersed ourselves in the ecological rhythms of Parksville — walking the shoreline where seaweed gathers in sculptural forms, tracing the edges where water meets land, and moving through forests shaped by waterfalls, lichen, and moss. We centered ourselves in these environments to feel their intelligence firsthand, as observers.

We connected with community members, sharing conversations that revealed a profound union to this place. We looked into their eyes and saw grounding, optimism, and an inner peace that can only come from living in harmony with the land and tides. Through these encounters and our human-centred brand process, we shaped Rowan’s authentic and visceral brand world. We carried this forward through brand strategy, placemaking, logo design, copywriting, art direction, and production planning.

11/19/2025

HEM—Designing HEM meant shaping more than a visual identity — it meant shaping a feeling. A sense of arrival. A quiet confidence. A place where everyday life becomes intentional.

We built the brand from the inside out, translating the neighbourhood’s creative pulse into a system of materials, language, and form. Stainless steel, natural woods, expressive graphics and layered paper stocks come together as a tactile world — one that feels lived-in, thoughtful, and honest.

Every element, from the storefront signage to the dimensional brochure, was crafted to invite connection. To feel held in common. To rise with the community it belongs to.

A home, reimagined through meaning.

A study in meaning, materiality, and modern craftsmanship.

—
Naming, Brand Strategy, Identity, Signage & Brand Book Design by Arithmetic for Hudson Projects

11/14/2025

10.04.25 Amsterdam — Our Creative Director picked up three silver trophies for packaging design for our for work for and

11/12/2025

HEM—Building meaning through design. We shaped the name, brand, and spatial identity to reflect a modern sense of belonging — one grounded in craftsmanship, care, and quiet confidence.

Rooted in the Old English word for home, HEM embodies both place and feeling: a refuge for self-expression and a foundation for community. Every detail — from the language and layout to the materials and signage — was designed to feel honest, enduring, and human.

Brushed aluminum, soft light, and considered form become the visual language of connection — a subtle reflection of the East’s rising optimism. A brochure designed with distinct individuality through integrating different paper types, weights, and sizes extends this tactility — a sensory translation of the brand’s layered meaning.

A study in meaning, materiality, and modern craftsmanship.

—
Naming, Brand Strategy, Identity, Signage & Brochure Design by Arithmetic for Hudson Projects

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Would you like me to create a shorter, pared-down version for Instagram grid (around 3 concise paragraphs that flow like a story), or keep this one for press and LinkedIn posts?

Address

1814 Maritime Mews
Vancouver, BC
V6H3X2

Telephone

+16046692229

Website

http://www.arithmeticcreative.com/

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