09/30/2026
Visual world for BMO: THE BANKING META 🎮
No NPCs on this one. Conceptualizing, spatial design, full-scale wall graphics, signage + custom art based around gaming? Oh I was SAT.
This was such a fun mix of everything I’ve learned over the past 13 years of design. Taking an initial idea and figuring out how it could actually come to life visually across FAN EXPO Canada 🕹️
We turned earning rewards into an IRL game, with customers moving through a series of rooms and challenges designed around multiplying and accelerating their rewards for prizes. Each room had its own purpose and identity, while still feeling like one connected world.
Very cool and very rewarding to work alongside so many talented people to bring this one to life. From marketing, fabricators, 3D render experts and all the hands that came together. Huge ups to XMC Sponsorship & Experiential and my girl Chilly & Co Events for the support, guidance and ex*****on.
