Tradable Bits

05/14/2026

It's an all-Canadian Walter Cup Final! 🏒

Good luck to our partners, the Ottawa Charge and the Victoire de Montréal, as they battle it out this week in the final round of the PWHL playoffs.

We can't wait to tune in and cheer both teams on 💪

05/12/2026

Do you have a way to connect with your fans once the broadcast is over? 🤔

Every match, Club Tigres saw hundreds of thousands of fans tune into their live broadcasts – locked in and emotionally invested. But after the match was over, they were left with no way to reach and re-engage them.

The solution? Their team used Tradable Bits to create one simple campaign, building a direct relationship with over 40k new fans! 🙌

Check out our case study to learn more about how the Tigres activated their broadcast audience with a QR code during broadcast 👇

https://hubs.ly/Q04gmH8s0

03/13/2026

Today's the day! We're excited to be in Austin for SXSW 🙌

This afternoon, joined by our friends at Danny Wimmer Presents, Ticketmaster/Front Gate Tickets, and Music Business Association, our CEO Darshan Kaler will be talking about the future of rock festivals and the tech that's changing the game.

We can't wait! 🌟

02/18/2026

The "casual fan" isn't just changing–they're disappearing.

Today's sports world is scattered across dozens of services. With streaming taking over, sports fandom has been split into two extremes: those willing to jump through hoops, and those who just check the score online 📱

Your fans are either die-hards, juggling five logins just to find your game, or "ambient" fans, catching only the highlights on socials. One drives revenue and the other provides cultural relevance.

The challenge? You can’t use the same playbook to engage both ❌

Read our latest blog on how to bridge the gap and engage the modern fan:

With the rise of streaming services, sports fandom is changing. Learn how to engage the modern fan, from the die-hards to the social media scrollers.

02/05/2026

Is your feed feeling a little...lifeless? 🤖

With the constant flow of AI-generated content over-saturating our feeds, audiences are getting tired.

We're starting to see a shift in expectations: Platforms that can prove human involvement behind the scenes will have a clear competitive advantage.

In our recent blog post, our very own Director of Product, Selena Neumark, shares her thoughts on AI – and what she sees on the horizon for 2026 🌇

Check it out if you’re curious about developments in tech this year: https://hubs.ly/Q0420J-Q0

02/04/2026

Austin here we come! ⭐️

We're thrilled to be heading to SXSW, where our CEO Darshan Kaler will be joining Chamie McCurry (Danny Wimmer Presents, Chris D. (Front Gate Tickets/Ticketmaster) and Henryk Bik (Music Business Association) on a panel to discuss the technology behind some of the most successful festivals in rock! Think Louder Than Life, Sonic Temple, Welcome to Rockville, Aftershock, Bourbon & Beyond, and more...

They'll be talking about how data, ticketing, and genre-specific innovation is sustaining long-term fan loyalty beyond the lineup 🎶

See you in March 🎉

01/22/2026

Our predictions for 2026 just dropped! 🎉

Across sports, music, and tech, our team of industry experts brings you our top predictions for the fan-marketing landscape this year 🔮

Last year, we called the rise of VR concert experiences, the introduction of AI-powered personalization, and women's sports as the answer to the Gen-Z connection crisis.

Here’s a quick look at what’s on our radar this year:
1. The volatile world of AI
2. Optimizing in-venue experiences
3. Disruptions in developing leagues
4. Proving sponsorship value beyond the numbers
5. The shifting landscape of influencers

👉 Check out the full blog to see how we think things will play out this year: https://hubs.ly/Q03_XVYD0

11/19/2025

AI won't level the playing field. It's going to widen the gap.

The teams with strong data foundations will accelerate, while the teams without them will get left behind – fast.

This moment comes from our latest industry session "How AI is Reshaping Fan Engagement", with leaders from the Baltimore Ravens, PGA TOUR, Next League and our CEO Darshan Kaler.

If you're building for the next era of fan marketing, the full conversation is worth your time 👉 https://hubs.ly/Q03V3fMB0

11/04/2025

Artists build fandom.
Smart venues do too.

The best venues today use fan data to drive repeat visits, faster sellouts, and higher sponsor value.

In our latest blog, we share a 3-step framework for turning fan data into loyalty through personalization and smart engagement programs.

Read how venues are turning data into loyalty 👇

Wondering how venues build loyal fans beyond the show? This guide breaks down how to connect your data, engage audiences, and turn casual guests into lifelong supporters.

10/27/2025

Every league has a “dead zone”

For the NBL, it’s January. A time when cricket, tennis, and summer holidays pull fans' attention in every direction. But rather than just ride it out, they turned the lull into a major league-wide event by launching "Summer Shootout". A gamified, multi-channel campaign designed to:

📈 Boost fan engagement and grow their database
🏀 Turn low-stakes games into can’t-miss showdowns
💸 Give both fans and teams a chance at a massive prize

If you’re wondering how to capture attention during your slow season, this campaign is the blueprint.

Read the full campaign breakdown here 👇

Discover how the NBL's "Summer Shootout" turned a seasonal engagement lull into a massive fan participation success, boosting engagement by 188% and attracting over 18 thousand fans.