06/03/2026
New e-commerce redesign for O2 Hydration.
O2 didn’t need a complete rebrand, but their shopping experience felt dated, clunky and broken. So we kept the logo, core colour and photography in tact while focusing on the first impression.
Updated typography, expanded colour hues, clearer messaging, improved mobile shopping, and a more cohesive visual system helped bring the brand up to date while feeling familiar to existing customers.