Tacit Consulting

04/05/2016

So young people didn’t necessarily "get" flat designs. They were just better at quickly testing where and how to get what they wanted in the face of click uncertainty.

Just because people like flat design doesn't mean they get how to use it.

10/22/2012

Great examples for Content Marketing via Aha Media Group, LLC "How Hospitals Are Hustling as Content Creators"

Today’s health care consumers are hungry for reliable health content, and searching on the web. Find out which hospitals are fast becoming content creators.

08/12/2012

Some great reasons to pay more attention to actual investors than journalists!

There are certain topics that even some of the best journalists can't fully grok. One of them is profitability. I find it amusing when a journalist writes an

02/09/2012

Taken on highway 99 South. Every meme has it's own expression of clever marketing!

01/24/2012

"We believe that in the nearby future you will print your spare [parts] for your vehicles," ..."You will download your sneakers within 20 years."

We're at a watershed moment for intellectual property. Not a day after online protests drove Congress to shelve SOPA/PIPA, the feds demonstrated that they don't even need new laws to crack down on websites that threaten the interests of moneyed rights holders. They unceremoniously shuttered Megauplo...

01/11/2012

Now here is a QR Code campaign with some imagination!

Created by Agency Magma and NYC Parks and Recreation in New York. http://www.agencymagma.com Associate Creative Directors: Will Thomsen, Kimberly Bartkowski....

11/23/2011

Nothin I love more than a little "testing the mettle of self-help platitudes"..

If you have been paying any attention to the self help industry lo these many years, you know that

11/17/2011

http://writetodone.com/2011/11/17/why-a-publisher-says-become-an-expert-write-an-ebook/

Looking to make the leap to becoming a published author? Wanting to expand your brand? Hoping to position yourself as an expert in your field?

11/17/2011

Classic Seth Godin.

That's a question you hear a lot. "Was it worth it?" Not certain what either "it" refers to, but generally we're saying, "was the destination worth the journey? Was the effort worth the reward?" The thing about effort is that...

11/14/2011

But back to content development for your business! If you're wondering what 'SEO' really means, SeachEngineLand just released this 'periodic table' of the things that matter to search engines. It's 90% techy but understanding the overall landscape might be useful..

11/14/2011

“In many ways, these products have grown up very autonomously and have veered off in different directions, and it’s clear that we can now rationalize them and make them coherent and accretive to each other.”

Over the past couple of weeks, the Internet's frothy enthusiasm over Google+ has dried into proclamations of its imminent death. Social media experts and bloggers who were one month ago hailing the fledgling service as the second coming of Christ are now calling it a graveyard and a ghost town.

11/07/2011

EXACTLY!!! "If I'm still trying to manipulate shoppers to buy? If I'm still trying to get them to behave the way I want them to behave? In an environment where they have as much or more information than my own sales associates about the products I sell? I'm BOUND to fail."

http://www.zeromomentoftruth.com. Learn about why ZMOT taps into the emotional side of the shopper's journey. Visit zeromomentoftruth.com to get a free copy ...