04/21/2026
OTAs still deliver demand. But if they dominate your mix, you're optimising for volume while quietly losing margin.
15โ25% commissions. Short stays. High turnover. Costs that don't scale down.
The smarter 2026 strategy balances three layers: OTAs for baseline demand, direct channels for margin control, and STR platforms like Airbnb for longer stays and higher booking value.
Jetstream helps hotels build that mix without adding workload or disrupting what already works.
Request your channel-mix model.
Link to the full article in the comments ๐