SEO Shalyn

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SEO Shalyn

Helping therapy practices build thriving
businesses through ethical SEO & Google visibility.

10/15/2026

If your therapy practice doesn't currently have a full caseload, check these 3 things first before spending another penny on ads.

1. Can people actually find you on Google Search/Maps?

Go into incognito mode and try searching for your services in your area, like "ADHD therapy in Vancouver"

Does your practice show up for it? Or are you seeing other practices?

2. Is your website making things easy?

Within a few seconds can someone quickly see what you offer, where you're located, who you help and how to book?

People don't read, they skim for answers. Don't make them search your entire website (because they won't!) just to figure out how to work with you.

3. Are you relying primarily on referrals?

Listen, referrals are AWESOME! But if that's where most of your clients currently come from, you are missing out on people who are already searching for your services on Google.

It's possible to have YEARS of experience and a great reputation, but still be hard to find through Google Search/Maps.

Improving your homepage + Google Business Profile is usually the best place to start!

10/13/2026

If you aren't looking at your Google Search Console and Google Analytics at least once a month, you have no idea if your marketing efforts are working.

10/12/2026

Even if you run an online only therapy practice. It should be obvious where you're located.

10/08/2026

81,700 Google impressions sounds pretty awesome.

Until you look a what Google is actually show you for...

My client is a leadership coach.

Yet one of her biggest searches was:

"thriving" -> 3,900 impressions

yet "leadership coaching vancouver island" -> 7 impressions

dang.

The good news is she's getting found on Google, but Google doesn't quite understand what she wants to be found FOR.

So we're gonna change the strategy, more focus on getting her found by the people actually searching for the services she wants to sell (leadership coaching)

We have 60 days, and I'm documenting what happens.

Better traffic > more traffic. every.single.time.

follow along for the next update!

09/28/2026

The point of your website and Google Business Profile is to make it easy for ideal clients find and book with you.

In order for them to do that they need to understand quickly:

- where you’re located (even for virtual therapy, people generally want a practitioner that is close to them)

- if you can help them with the support they are looking for (is it clear what your specialties are?)

- if you’re qualified/experienced to help them

- is it ridiculously easy to book a consultation?

If your website & Google presence are set up right, these things should be clear and easy.

If not, you’re probably missing out on inquiries

But luckily it’s really easy to fix this

09/25/2026

For therapy practices that want a steady stream of new client inquiries - try these things before posting daily on social media

1. Post once a week on your Google Business Profile. Share a specialty service you provide with a link to the service page.

2. Make sure where you’re located and who you help is obvious on your homepage

3. Make it really really ridiculously easy to book with you.

09/22/2026

I've looked at a TON of therapy practices websites.

One of the most common issues I see is:

NO LOCATION.

People often search for a therapist in their area, EVEN if they prefer virtual therapy.

If your website doesn't say where you're located (or based out of), Google may not show your practice in local searches.

It's a small but important detail that makes a huge difference.

09/10/2026

Your therapy practice can have a great reputation and still be hard to find on Google.

If you’re established but your Google visibility doesn’t match your reputation, check these 3 things:

1. Can Google clearly understand what you offer?

Your services, specialties, therapists, and location should be easy to understand.

2. Can new clients find you when they search?

Not just by your practice name, but by the services and specialties they’re actually looking for.

3. Are you too dependent on referrals and directories?

They’re valuable for sure, but your practice should have its own strong presence in Google Search and Maps.

Why does this matter?

Because stronger visibility gives qualified clients another way to find your practice when they’re actively searching.

You’ve built the reputation. Your Google presence should match it.

09/10/2026

One of my clients came to me while growing from a solo therapy practice into a clinic.

A few months later:

+46.6% Google Search visibility

+33.9% Google Search clicks

+166.7% Google Business Profile website clicks YoY

But what does this actually mean?

More people are seeing the practice when they search on Google, and more of them are clicking through to learn about the clinic, it's therapists, and the support they offer.

As the team grows, they’re building a stronger way for potential clients to find them - beyond relying on referrals and directories. (don't get me wrong these are important too!)

Your practice can outgrow its Google presence.

When the practice grows, the search presence needs to grow with it. :)

09/08/2026

When we are 30 days into an SEO campaign - I'm not expecting miracles.

The most important thing is MOVEMENT.

Is Google understanding the business better?
Are new searches appearing that align with the audience they want?
Is the RIGHT visibility growing? (traffic for the sake of traffic isn't impressive)

If yes, cool. Now I know what to focus on next.

Because when SEO working, you should be able to measure it.

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Vancouver, BC

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https://www.seoshalyn.com/

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