Clever Codes

03/14/2021

Why User Experience is Key to Digital Marketing Success

When it comes to developing and executing modern digital marketing strategies, UX is often overlooked. In fact, only 55% of brands are currently in the process of user experience testing—which is incredible when you consider that 74% of people will return to a website if its UX is optimized for mobile.
The ideal online customer journey is a user-friendly website that combines seamless navigation; a clean-cut purchasing journey; dynamic and digestible content; top notch customer support, and mobile device compatibility. By combining these elements, a business can create a digital environment that can make a brand stand out from the pack. So, why do organizations so often neglect UX when it comes to engaging with customers?

Why User Experience is Key to Digital Marketing Success When it comes to developing and executing modern digital marketing strategies, UX is often overlooked...

03/09/2021

how to write a Marketing Plan?

A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given time period. Marketing plans can include separate marketing strategies for the various marketing teams across the company, but all of them work toward the same business goals.



to read the complete guide plz click the link below:
https://www.linkedin.com/feed/update/urn:li:activity:6775032697522814976

03/08/2021

What’s the Best Practice for Anchor Text?

Google’s PageRank algorithm uses anchor text to understand what a page is about.

the algorithm had to be altered in the ensuing years in order to stop publishers from abusing anchor text. That’s why anchor text is to this day so important in the minds of digital marketers.

What’s the best practice for anchor text wording on internal links as well as external links?

For example, using the website name, the blog post title, exact match or LSI keywords?”






for more information plz click the link below:
https://www.linkedin.com/feed/update/urn:li:activity:6774695763621494784

03/03/2021

Voice Search Optimization:
The concept of voice search started with smartphones then quickly escalated to smart speakers and voice assistants worldwide.

In 2017, there were 33 million voice search devices in circulation, with 40% of adults using them every day. In fact, Google’s voice search tool received 35 times more search queries in 2016 compared to when it launched in 2008.

ComScore has predicted that by 2020, 50% of all searches will be via voice; and 30% of searches will take place without a screen.



For more information click the link below:

Voice Search Optimization: The concept of voice search started with smartphones then quickly escalated to smart speakers and voice assistants worldwide...

03/02/2021

Google Search Console adds ‘associations’ so you can link with other Google accounts

What are associations. Google said an “association is a connection between a Search Console property, and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics account, a YouTube channel, or a Chrome Web Store account.”

What accounts can be associated. Here is a list of the various Google accounts that you can link with associations:
Google Analytics property
Google Ads account
YouTube channel
Play Console
Actions Console
Chrome Web Store

Google Search Console adds ‘associations’ so you can link with other Google accounts What are associations. Google said an “association is a connection...

03/01/2021

best optimization tools to capture more leads in 2021

As we explained previously, conversion rate optimization is the bread-and-butter marketing strategy for the triumphant turning of aimless visitors into actual leads and convincing them to follow through with the CTO or call-to-action without putting ourselves too out there or forcing their hands; and doing so requires excellent mastering some effective conversion rate tricks and tools.

It’s safe to say that CRO optimization is the art of keeping visitors from bouncing off the website and, ultimately, giving in to the business’s once-in-the-lifetime offer.

For visitors to truly get on-board and do the actions they were meant to do in the first place, having a general understanding of how CRO works and how to take advantage of its tools is just the beginning.

for more information plz read clevercodes new article:
https://clevercodes.org/conversion-rate-optimization-tools/

02/24/2021

What is the Clubhouse app and why is it suddenly everywhere?

is a social networking app based on audio-chat. Users can listen in to conversations, interviews and discussions between interesting people on various topics – it is just like tuning in to a podcast but live and with an added layer of exclusivity.

Clubhouse is invite only. You can’t just download it off the app store and create an account. Much like a real-life country or yacht club, you have to be invited to join by an existing member. Real world elitism, but make it virtual.

When you join, you select topics of interest, like tech, books, business or health. The more information you give the app about your interests, the more conversation rooms and individuals the app will recommend you follow or join.

sounds interesting yes? click link below for more information:

What is the Clubhouse app and why is it suddenly everywhere? is a social networking app based on audio-chat. Users can listen in...

02/22/2021

'keyword research'

Researching keywords gives marketers a better understanding of how
high the demand is for certain keywords and how hard it would be to compete for those terms in the organic search results, offering some direction to optimization efforts.

click the link below to read our keyword research article:
https://clevercodes.org/step-by-step-seo-training-the-definitive-guide-to-keyword-research/

You must have heard many times that SEO is not a cost, but an investment; it is a long-term and useful investment. It is interesting to know that Google has more than 80 billion searches per month!

02/21/2021

As we promised you to explain each of SEO trends in 2021 in separate posts, now it’s a time to explain second and one of the most important SEO components. Yes its KEYWORD RESEARCH.

More than 50% of searches are zero-click searches. It means more than half of the Google searches (appx. 175 billion searches per month) end without any click. This is because with such rich results in the SERP—Google business listings with menus and contact information, Featured Snippets with answers, related questions with accordion answers, and more—consumers can get the answers they need without even having to click a result—or even finish typing out a query...

for more information plz check the link below:
https://www.linkedin.com/feed/update/urn:li:activity:6769213024688472064

02/17/2021

SEO trends in 2021:
To generate organic traffic, you need to rank on page one of the SERP. And that’s where you need SEO so Here is a list to boost your success through SEO!

Core Web Vitals
Google’s BERT
Keyword research
Original content
Voice search
Artificial intelligence
Video marketing
Featured snippets

We are going to explain each of them in separate post. This post is “about core web vitals”.

called Core Web Vitals to be used for measuring user experience: Loading, Interactivity, and Visual Stability. All three metrics are basically related to page speed.

Core Web Vitals are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift.

for more information plz check the site below:
https://www.linkedin.com/feed/update/urn:li:activity:6767782407715225600

02/15/2021

بهینه سازی نرخ تیدیل

تو دنیای امروز، راه اندازی و مدیریت یک کسب و کار موفق بدون در نظر گرفتن تجارت الکترونیک ممکن نیست. وقتی شما سایتتون رو طراحی میکنین، میتونین از طریق سئو، گوگل ادز و یا حتی تبلیغات کلیکی کاربران زیادی رو به سایتتون بیارین. ولی معمولا بعد از یه مدت متوجه میشین که با افزایش ورودی هاتون خبری از افزایش فروش نیست. این دقیقا زمانی هست که خیلی از بیزینس ها به دلیل هزینه های بالا و فروش پایین شکست رو میپذیرن. اگه شمام این مشکل رو دارید نگران نباشید چون تنها نیستید. ما اینجا هستیم تا بهتون آموزش بدیم چطور بدون افزایش هزینه ها، فروش بالاتر و درآمد بیشتری داشته باشین. با مجموعه مقالات ما درباره CROیا بهینه سازی نرخ تبدیل با ما همراه باشید.
اولین قسمت از این مقاله رو حتما از طریق لینک زیر بخونید:

In today’s world, running a successful business without considering the e-commerce is out of question. Whether you decide to run an online store, a service or educational website, e-commerce with its ever-growing success, is on your side. After having your website ready; SEO, google ads, click adv...

02/15/2021

هینه سازی نرخ تیدیل
تو دنیای امروز، راه اندازی و مدیریت یک کسب و کار موفق بدون در نظر گرفتن تجارت الکترونیک ممکن نیست. وقتی شما سایتتون رو طراحی میکنین، میتونین از طریق سئو، گوگل ادز و یا حتی تبلیغات کلیکی کاربران زیادی رو به سایتتون بیارین. ولی معمولا بعد از یه مدت متوجه میشین که با افزایش ورودی هاتون خبری از افزایش فروش نیست. این دقیقا زمانی هست که خیلی از بیزینس ها به دلیل هزینه های بالا و فروش پایین شکست رو میپذیرن. اگه شمام این مشکل رو دارید نگران نباشید چون تنها نیستید. ما اینجا هستیم تا بهتون آموزش بدیم چطور بدون افزایش هزینه ها، فروش بالاتر و درآمد بیشتری داشته باشین. با مجموعه مقالات ما درباره CROیا بهینه سازی نرخ تبدیل با ما همراه باشید.
اولین قسمت از این مقاله رو حتما از طریق لینک زیر بخونید:

In today’s world, running a successful business without considering the e-commerce is out of question. Whether you decide to run an online store, a service or educational website, e-commerce with its ever-growing success, is on your side. After having your website ready; SEO, google ads, click adv...