07/29/2026
The “we’ll just use AI” conversation, every time. 😅 And clients going back 3 months after, asking to fix the AI damage.
Look, I also use AI in my process. But here’s what lifestyle founders miss: AI just agrees with you. It won’t tell you your mistakes that you do not question, and provide solutions that is generic.
AI can only give you generic, surface-level advice. It’s good at the obvious stuff. But your brand isn’t a generic problem. Your brand is rooted in your story, your culture, and your customer.
AI will write brand story that sounds like everyone else’s and will generate logos that is meaningless and cannot be copyrighted. That’s where you need a professional designer who can build a custom solution, not a template dressed up by a prompt.
So yes, you can make the AI slop yourself for twenty dollars. Or you can hire someone who knows how to use the same tools properly with actual strategy behind them, so you don’t end up back here in three months paying to fix it. Design was never about who has the fanciest tools, but the skills and the thinking of the designer.
🤎 SHARE this with the friend who keeps saying “can’t AI just do this?”
