D2CDesign.com

D2CDesign.com We are the design partners for some of the fastest growing eCom brands in North America. Accelerating

To be able to optimize the creatives we create at D2C, we analyze how the consumer behaves. What worked? What hasn't? an...
11/04/2022

To be able to optimize the creatives we create at D2C, we analyze how the consumer behaves. What worked? What hasn't? and most importantly why?

Some of the metrics we focus on are CPA (Cost Per Action) which will determine the budget of the campaign. The goal is to minimize this cost to get the most per $.

CTR (Click Through Rate) is the clicks that will determine if the position of the CTA and the content works. Are people interested in what you are saying?

We look at TSR (Thumstop ratio) to analyze how consumers respond to moving images, especially UGC ads. Having a strong hook is important to get the consumer at the door which then you will need to retain this attention with other elements. TSR will be helpful to determine if the brand positioning is strong enough and if the hooks you are using work.

The cost of conversion is the final cost we want to bring down. You want to spend the least amount of money per person who purchases. This means the more people that convert, the lower the rate is going to be.

If you need help with your creatives, get in touch with us today!

Try more add hooks! 🎣 When it comes to ads and UGC, testing hooks is a great way to understand the selling points of you...
11/03/2022

Try more add hooks! 🎣 When it comes to ads and UGC, testing hooks is a great way to understand the selling points of your brand and product as well as get to know your audience. Here are 5 hooks you can get started trying out!

Why is it so important to get your brand color palette right?Research shows that up to 85% of consumers believe color is...
11/02/2022

Why is it so important to get your brand color palette right?

Research shows that up to 85% of consumers believe color is the biggest motivator when choosing a particular product, while 92% acknowledge visual appearance as the most persuasive marketing factor overall.

Check out some color meanings:
- Red is associated with danger, excitement, and energy. It’s also known for being the color of love and passion.
- Pink is feminine, it’s sentimental and romantic. Different shades, like hot pink, can be youthful and bold.
- Orange, like it's namesake, is fresh and full of vitality. It’s also creative, adventurous, and associated with being cost-effective.
- Yellow is optimistic. It’s a color associated with being playful and happy.
- Green is natural, and often used to demonstrate sustainability. But it can also align with prestige and wealth.
- Blue is trustworthy and reliable. It’s calming or often associated with depression.
- Purple is royalty and majesty. It can be spiritual and mysterious.
- Brown is down-to-earth and honest, often used for organic wholesome products.
- White is pure. It conveys simplicity and innocence, often with a minimalistic feel.
- Black is both sophisticated and elegant. It can be formal and luxurious, but also sorrowful.
- Multicolor is united or open to anything. It’s great for capturing the spirit of diversity.

Colors and shapes are the first pieces of information a possible customer gets and analyze in any product, let's keep this in mind!

Fun fact! Google chose red, blue, and yellow because they are the primary colors, but they added green to show they don’...
10/27/2022

Fun fact! Google chose red, blue, and yellow because they are the primary colors, but they added green to show they don’t always follow the rules. This childlike palette makes technology seem less intimidating, and appropriate for a company that prides itself on making things really easy to use!

Today we are celebrating Halloween at D2C so expect us to show up in our costumes on all scheduled calls 🎃 👻
10/27/2022

Today we are celebrating Halloween at D2C so expect us to show up in our costumes on all scheduled calls 🎃 👻

At D2C we work on creating the best assets for your business by deep diving into your brand. Our creative strategy team ...
10/25/2022

At D2C we work on creating the best assets for your business by deep diving into your brand. Our creative strategy team focuses on structuring a creative roadmap that consists in 3 steps:

1. Brand and product positioning:
Brand and competitors research.
Target audience exploration and potential new audience avenues.
Create a creative audit.

2. Design production:
Storyboards and creative concepting for new assets.
Designers' briefing and design and editing production.

3. Creative analytics and reports:
Analyze the creatives' performance.
Optimize the designs and edits to increase conversion rate.

If you want to know more, get in touch with us today!

Having a strong hook is what will get people's attention to your ad. These are easy hooks to use when selling any produc...
10/24/2022

Having a strong hook is what will get people's attention to your ad. These are easy hooks to use when selling any product or service!

D2C Design Motto🌜 New incoming series... very soon!
10/20/2022

D2C Design Motto🌜 New incoming series... very soon!

D2C team 🫱🏻‍🫲🏼 Our clientsA true love story 🤍
10/19/2022

D2C team 🫱🏻‍🫲🏼 Our clients
A true love story 🤍

10/19/2022

These are 5 things we are looking for in UGC creators that you might not know about ⚡️

1. Have your name and email easy to find!
I know... it might sound crazy but sometimes it's hard to reach out to creators when they have only a contact form available or they use their pseudonyms everywhere. How are we calling you?

2. Your portfolio should be easy to copy and paste information from.
When sharing profiles with internal teams, we tend to extract useful information to sell your profile to everyone else. Have your text easy to copy from with readable font, including your name and intro.

3. No need to include "Why UGC?"
Having a big section that includes an introduction for UGC is very useful when reaching out blindly to a brand, but not so much when sharing your portfolio with marketing teams and strategists that are already looking for this type of creator.

4. Include whitelisting information and pricing.
Now more than ever brands are looking for whitelisting content. If this is something you would be interested in doing, make sure to mention it and include your fee.

5. Finally, have a variety of brands and video styles.
Having a niche or not, make sure to share different content and video styles. Sometimes brands are looking for something very specific and if they find it in your profile, they don't need to look further!

Feel free to add more to this list and let me know what you'd like to know more about next.

From start to end, we design your brand ecosystem 🌿
10/18/2022

From start to end, we design your brand ecosystem 🌿

Need a simple design solution for your brand? We got you!We are a DTC and CPG-specialised team of designers and strategi...
10/12/2022

Need a simple design solution for your brand? We got you!
We are a DTC and CPG-specialised team of designers and strategists ready to help you scale your business. We eliminate all the consuming old ways of hiring freelance and in-house designers and we bring you a top-notch design team that will focus on creating assets that convert hassle-free!
We believe in simple pricing and no contracts. To know more, get in touch with us today 📲

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