Traction Rec

06/02/2026

What does it really take to build (and grow) a company in today’s market? 👀

Our CEO Lara Gilchrist sat down with Pender Ventures for a conversation that goes way beyond community management software. It’s an honest look at what founders are navigating right now… and what actually matters.

And of course, Lara brings it back to what we care about most: helping YMCAs, JCCs, and parks & rec teams deliver the absolute best experiences for their communities.

🎧 Give it a listen here: https://bit.ly/4uks9nR

05/27/2026

We just got back from NAYDO 2026 in Long Beach and we're still riding the high 🕺

There's something about this conference that just hits different every single year. It's not the agenda or the venue (although Long Beach sunshine was a very welcome bonus ☀️😎). It's the people. The new and familiar faces all of them showing up with the same goal of doing more for their communities.

For us, one of the most meaningful moments was getting the chance to take the stage and talk about something we're genuinely passionate about. How AI can help your teams do more of what they love and focus on making a difference while AI does the repetitive tasks. The questions, the curiosity, the excitement, it reminded us why these conversations matter so much.

To everyone who stopped by to chat, asked a tough question, or just said hello, thank you. You're the reason events like this are worth every mile.

Until next time, NAYDO. 🩵

05/19/2026

We’re still riding the high from our User Conferences 🕺

It’s our biggest event of the year for a reason. Getting to connect face-to-face with our customers, share ideas, learn from each other, and have some fun along the way… it doesn’t get better than that 😎

Missed it this year? Or just want a behind-the-scenes look at what it’s all about?

We broke it all down on our podcast, The Rec Room 👀

And if you’re still looking for ways to stay connected, the conversation doesn’t stop when the event ends:

✅ Monthly community meetups (virtual and super easy to join)
✅ Our customer Slack channels
✅ LinkedIn, we’re always here to connect and share

However you show up, we’d love to stay connected… because as you know, we love the heck out of our customers 🩵

Give it a listen 👇
https://the-rec-room.castos.com/episodes/episode-12-2026-annual-user-conferences

The Traction Rec User Conferences are back for 2026, and this year, we’re leveling things up. In this episode, Jordan and Maya talk about how our annual conferences are going bigger than ever, with fresh voices from new Traction Rec team members, expanded content (lots around AI!), and even mo...

05/13/2026

New partner alert!! UpBup now integrates with Traction Rec.

Still handling forms manually? UpBup helps automate enrollment packets, simplify compliance, support 100+ languages, and manage forms across multiple programs and sites.

No spreadsheets. No paper forms. No chasing paperwork.

04/26/2026

BCRPA Symposium… we’re soooo ready 👀

This one’s a little extra special for us, because it’s happening right in our backyard (just across the street from our office!).

SOO if you’re attending, come swing by our booth #43! Our amazing Rec'rs, Lisa Baldwin,Andrew Rogers, and Lucy Shen, will be there to show you what modern Parks and Recreation technology looks like and maybe just maybe we have a little surprise for you...!!

And if you’re around Wednesday evening… we’re hosting a Golf Simulator Social right down the street ⛳️ Join us for a chance to unwind, connect, and of course have a whole lot of fun!

We can’t wait to see you there!

04/18/2026

A busy parent trying to register their child for a program at 9pm.

A language barrier that makes a simple question feel complicated.

A staff member juggling admin work instead of spending time with their community.

These are the moments that don’t always get talked about… but they matter.

The YMCA of San Diego County serves a diverse community of over 3.6 million people, with over 100 languages spoken, which means they face these moments at scale.

That's where Agentforce, powered by Salesforce was able to step in.

With AI-powered support, families can now get help 24/7, register instantly, and interact in their preferred language without barriers.

This might seem small, but this allows the Y to become even more accessible to their diverse community and enables staff to reduce admin work by an anticipated 50%. That's not small at all.

This is what AI with purpose looks like. 🩵

Watch the video on YouTube here 👉 https://youtu.be/Wv7rIhrlcmU?si=55-oDwhQZNnPjeGb

04/11/2026

“Why do you guys care so much?”

That was a real question a YMCA CEO asked one of our team members at the Community Rec Summit.

You might be wondering what we did to warrant that question. Honestly? We participated. That’s it. We showed up to a conference and fully participated.

Not just during trade show hours or our own presentations, but in everything we were invited to be part of. Presentations, breakout sessions, activities, socials, you name it, we were there.

Why?

The simple answer is because we care. The bigger answer is that many of us used to be on those teams ourselves. We want to understand where you’re winning and where you’re struggling. We want to know what’s eating up your time so we can build something that actually helps. We want to know what your communities care about, because we see them as our communities too.

So if the question is, “Why do you care so much?”

It’s because we do. And we don’t think that’s a bad thing.🩵

04/02/2026

When we say "support" we mean 💪SUPPORT💪

That's why we built our always-on, ready to help, Community Support Agent!

Ready to help you with anything from:
👀 Searching for a knowledge article
🛠️ Learning a new feature
📚 Getting a new team member up to speed with processes

We’ve got you. Day or night, 24/7 😎

We talked all about it on the latest episode of The Rec Room!

Give it a listen and learn more about how our Community Support Agent is showing up for our customers: https://the-rec-room.castos.com/episodes/episode-11-a-smarter-way-to-get-help-the-community-support-agent

In Episode 11, Jordan and Maya are diving into one of the biggest evolutions to hit the Traction Rec user Community. The launch of our Community Support Agent (CSA), an always-available, AI-powered assistant built directly on Salesforce Agentforce - available to all of our customers now! This episod...

03/28/2026

AI can feel abstract. Our latest blog article isn’t.

We break down:
▸Where AI agents are already reducing day-to-day interruptions
▸How teams are using self-service and support agents in practice
▸What predictive analytics is helping leaders see sooner, not later

If you’re trying to understand what “practical AI” actually looks like for YMCAs, community centers, or Parks & Rec, this is a good place to start.

👉 https://ow.ly/VisT50XNtsH

03/20/2026

Reminiscing already 😌