Traction Rec

Traction Rec Enabling community centers with Salesforce, the world's #1 CRM.

Tommorrow!We're here and ready for the National Recreation and Park Association Annual Conference!Groceries land on your...
09/28/2026

Tommorrow!

We're here and ready for the National Recreation and Park Association Annual Conference!

Groceries land on your doorstep. Your ride pulls up in minutes. So why does booking a leagues field schedule feel like rocket science?

That's why we built Fresh. Stop by booth #2218 to see it in action!

➡️ Facility Booking: Catch conflicts early, get instant alternatives, and handle complex scheduling through a simple conversation

➡️ Community Self Serve: Patrons describe what they need and get personalized recommendations, real-time availability, and one-step registration for the whole household

At the booth:
✅ Meet the team (look for the green jackets 👀)
✅ See live demos
✅ Enter our lucky draw for coveted Traction Rec sneakers 👟

Can't wait to see you there!

We're beyond proud to share that Traction Rec has been named on The Globe and Mail's Report on Business ranking of Canad...
09/26/2026

We're beyond proud to share that Traction Rec has been named on The Globe and Mail's Report on Business ranking of Canada's Top Growing Companies for the third year in a row, coming in at #153 for 2026.

Three years of consistent growth doesn't happen by accident. It happens because of a team that shows up every day for the YMCAs, JCCs, Nonprofit and Parks & Rec departments we serve, and because those organizations trust us to help them do more of what matters: serving their communities.

Here's to the team that made this happen, and to the next year of growth. 🚀

Read our blog here: tractionrec.com/resources/blog-posts/traction-rec-ranks-38-in-technology-and-telecom-companies
Explore our fellow winners here: https://www.theglobeandmail.com/business/rob-magazine/top-growing-companies/article-ranking-canadas-top-growing-companies-of-2026/

Fresh is here!Ever wish signing up for a swim lesson or booking a gym felt as easy as ordering takeout?Meet Fresh, the n...
09/22/2026

Fresh is here!

Ever wish signing up for a swim lesson or booking a gym felt as easy as ordering takeout?

Meet Fresh, the newest way community organizations can serve their members!
✅ Community Self Serve makes registration quick and intuitive with a little help from AI
✅ Facility Booking lets people reserve spaces in real time, no back-and-forth needed

Curious how it all came together? We break it down in Episode 13 of The Rec Room, a quick, bite-sized listen all about Fresh. 🎧

👉 https://the-rec-room.castos.com/episodes/episode-13-fresh-the-expected-experience-reimagined

09/17/2026

Today's the day! We're thrilled to introduce Fresh, a brand new platform from Traction Rec. The same CRM you know, just leveling up in a big way. 💚

Here's the thing: everything else in our lives has gotten faster and easier. Rides show up in minutes. Dinner's at your door before you've finished setting the table. A quick search gives you a detailed answer without clicking a single link. So why does signing your kid up for camp still feel like you're sending them to the moon? It shouldn't, and now it doesn't have to.

Fresh launches with two products built to prove it:

✅ Community Self Serve — registration day chaos is officially a thing of the past. Built for community members on the go, it remembers guest details so they never have to enter them twice, so regulars can skip the paperwork and get straight to what they love.

✅ Facility Booking — pinpoints scheduling conflicts in real time, offers instant alternatives, and fills in the data fields automatically, so your staff can handle the day's fires without breaking a sweat.

"Community members expect more from every experience in their lives, and registration shouldn't be the exception," says Lara Gilchrist, CEO of Traction Rec.

Check out the video below to see Fresh in action, and if you're at YMCA General Assembly this week, come find us at booth #183. We're running live demos on the hour all show long. 🎉

Tomorrow. 🎉We didn't get into this space to sell software. We got into it because nonprofit community and rec organizati...
09/16/2026

Tomorrow. 🎉

We didn't get into this space to sell software. We got into it because nonprofit community and rec organizations deserved a partner who understood the mission, not just another vendor with empty promises.

That's who we've been for years, but the world has moved. The people our customers serve expect more than they used to. They deserve more. You deserve more. So we got to work...

Tomorrow, we're finally showing you what that looks like.

Come back here tomorrow to see it with your own eyes, or swing by booth #1831 at General Assembly to catch it in person. Set a reminder, you won't want to miss this one. 💚

Big couple of days for our team! Today, we're at the YMCA COO Conference in New Orleans, connecting with Y leaders ahead...
09/15/2026

Big couple of days for our team! Today, we're at the YMCA COO Conference in New Orleans, connecting with Y leaders ahead of General Assembly kicking off tomorrow. And in just 2 days, we're finally ready to show the world what we've been building.

If you don't want to wait for the reveal, you don't have to. Our team would love to walk you through it in person. Whether that's over a quick conversation at COO Conference today, or once GA opens and we're set up at booth #1831, we’re here for it.

Two days out. 💚

Only 3 days left until our big reveal!Think about how easy everyday life has gotten. You can order a ride and watch it a...
09/14/2026

Only 3 days left until our big reveal!

Think about how easy everyday life has gotten. You can order a ride and watch it arrive on a map in real time. Groceries show up at your door before dinner's even started. A package ordered with one click lands on your porch two days later.

Now think about signing up for a class at your local Y, or booking a room at the J. For a lot of families, that still means digging through a website, trying to register online, and sometimes still needing to call. Nonprofit and community rec technology hasn't kept up with what people expect from everything else in their lives, and we say enough is enough.

In 3 days, we're excited to show you exactly what we've been working on. If you're at the YMCA General Assembly, come see it live at booth #1831 — otherwise, keep an eye right here.

Big week ahead for our team! Lara Gilchrist and Stephanie Andersen are heading to New Orleans for the YMCA COO Conferenc...
09/13/2026

Big week ahead for our team! Lara Gilchrist and Stephanie Andersen are heading to New Orleans for the YMCA COO Conference on September 15–16, just a few days before General Assembly kicks off.

If you're a Y COO attending, this is a great chance to connect in person. We'll also be presenting on Wednesday, September 16th at 12:15pm, and we'd love to see you in the room. There may be a little something new we're excited to share while we're there too. 👀

Once COO Conference wraps, we're headed straight into YMCA General Assembly, so if timing doesn't work out in New Orleans this week, you can always find our team at booth #1831 for the rest of the show.

Behind every great customer experience is a team that actually knows your story 🩵Our Customer Success team isn't just th...
09/07/2026

Behind every great customer experience is a team that actually knows your story 🩵

Our Customer Success team isn't just there when something needs updating. They're tracking your platform adoption, flagging features you haven't tried yet, and connecting the dots between where you're headed and what Traction Rec can do to get you there.

We just published a spotlight on the amazing crew making that happen, from our Success+ specialists to our newest Account Management function built for organizations juggling a lot of moving parts.

They're teachers. They're mentors. Sometimes they're the ones cheering loudest when your program hits a milestone 😎

Meet the team behind the scenes 👇
https://tractionrec.com/resources/blog-posts/meet-the-team-behind-your-success-a-spotlight-on-traction-recs-customer-success-team

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