Luminary Software

Luminary Software A full-service digital agency creating meaningful digital products and experiences.

Why Some Calgary Businesses Show Up First on Google MapsHave you ever wondered why some businesses consistently appear a...
07/09/2026

Why Some Calgary Businesses Show Up First on Google Maps

Have you ever wondered why some businesses consistently appear at the top of Google Maps while others barely get noticed?

Google considers three main factors when ranking local businesses:

✅ Relevance – How well your business matches what someone is searching for.

✅ Distance – How close your business is to the searcher.

✅ Prominence – Your online reputation, reviews, photos, website, local citations, and how active your profile is.

The good news? Many of these factors can be improved.

An optimized Google Business Profile can help your business appear in more local searches, generate more calls, and attract more customers.

📍 Helping businesses grow their local visibility.

https://luminary.software/google-business-profile-audit/

Today, we celebrate the people, businesses, and entrepreneurs who make Canada one of the most innovative places to build...
07/01/2026

Today, we celebrate the people, businesses, and entrepreneurs who make Canada one of the most innovative places to build and grow.

At Luminary Software, we're proud to help Canadian businesses succeed with custom websites, SEO, AI SEO, and digital marketing solutions that drive real results.

Thank you to our clients, partners, and community for trusting us to be part of your digital journey.

Wishing everyone a safe, happy, and memorable Canada Day!

WebDesign AISEO SEO Innovation SmallBusinessCanada

AI SEO Explained in 60 SecondsAI SEO (Generative Engine Optimization) helps your business appear in AI-generated answers...
06/25/2026

AI SEO Explained in 60 Seconds

AI SEO (Generative Engine Optimization) helps your business appear in AI-generated answers from ChatGPT, Gemini, Google AI Overviews, and other AI search tools.

To improve AI visibility, businesses need:

✔ Helpful content

✔ Clear service pages

✔ FAQ content

✔ Structured data

✔ A well-optimized Google Business Profile

As search evolves, businesses that adapt early will have a competitive advantage.

Ask us how AI SEO can help your business.

https://luminary.software/ai-seo-agency/

I had the opportunity to meet with Dawn LeMaistre, Executive Director of the Okotoks Chamber Of CommerceAs someone who i...
06/24/2026

I had the opportunity to meet with Dawn LeMaistre, Executive Director of the Okotoks Chamber Of Commerce

As someone who is passionate about helping businesses grow, I always appreciate the chance to learn from leaders who have spent years building strong business communities. Dawn generously shared her insights on networking, community engagement, and the importance of creating genuine relationships within the local business community.

One of the biggest takeaways from our conversation was that long-term business success is built on trust, consistency, and finding ways to contribute value to others before expecting anything in return.

Thank you, Dawn, for taking the time to meet with me and for sharing your experience and guidance. I truly appreciate the advice and look forward to becoming more involved in the local business community.

ChamberOfCommerce

06/18/2026

Great afternoon at Chamber Connections hosted by Balzac Craft Brewing Company! 🍻

It was wonderful connecting with local business owners, building new relationships, and learning more about the incredible businesses in the Airdrie community.

Thank you to the Airdrie Regional Chamber Of Commerce for organizing another great event!

Two years ago, I would have told most local businesses:"Just focus on Google."Today, that advice is incomplete.Search is...
06/05/2026

Two years ago, I would have told most local businesses:
"Just focus on Google."
Today, that advice is incomplete.
Search is no longer happening in one place.
People are asking ChatGPT for service providers.
They're getting recommendations from Perplexity.
Google is answering questions directly through AI Overviews before many users ever click a result.
So here's the real shift:
It's no longer just about ranking on Google.
It's about being visible wherever answers are being generated.
And that changes everything.
Different platforms.
Different rules.
Different strategies.
Most agencies are still building for the old search landscape.
And honestly, that's where the opportunity is right now.
Because this shift is already happening.
Most businesses simply haven't adapted yet. https://luminary.software/

One of our clients — a mid-market SaaS company in Canada — came to us because their organic growth had stalled.Their key...
05/28/2026

One of our clients — a mid-market SaaS company in Canada — came to us because their organic growth had stalled.

Their keyword rankings were solid.
Traffic was steady.

But pipeline growth had flattened.
So we ran an audit and found something interesting:
They ranked well in Google, but were almost completely absent from AI search answers on the same topics.
We restructured their content strategy around GEO — helping them get cited and referenced by ChatGPT, Perplexity, and Claude.
We didn’t overhaul their SEO strategy.
We expanded it.
Three months later, their inbound pipeline increased by 40%.

That’s the shift happening right now.

You can have great Google rankings and still be invisible to a growing percentage of your market.

https://luminary.software/ai-seo-agency/

02/21/2026

𝗥𝗲𝗮𝗹 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸. 𝗥𝗲𝗮𝗹 𝗿𝗲𝘀𝘂𝗹𝘁𝘀. 🎥

One of our amazing clients shared their experience working with Luminary Software, and we couldn’t be more thankful.

Helping businesses grow online is what drives our team every day.

Check out what they had to say 👇

𝗤𝘂𝗶𝗰𝗸 𝗰𝗵𝗲𝗰𝗸: 𝗶𝘀 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗹𝗽𝗶𝗻𝗴… 𝗼𝗿 𝗾𝘂𝗶𝗲𝘁𝗹𝘆 𝗹𝗼𝘀𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝘀?Here’s a simple checklist that makes a big difference:✅ Lo...
01/09/2026

𝗤𝘂𝗶𝗰𝗸 𝗰𝗵𝗲𝗰𝗸: 𝗶𝘀 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗹𝗽𝗶𝗻𝗴… 𝗼𝗿 𝗾𝘂𝗶𝗲𝘁𝗹𝘆 𝗹𝗼𝘀𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝘀?

Here’s a simple checklist that makes a big difference:

✅ Loads in under 3 seconds

✅ Clear headline (what you do + who for)

✅ Strong call-to-action above the fold

✅ Trust signals (reviews, logos, case studies)

✅ Mobile-friendly navigation

✅ Contact details visible on every page

If you want, we’ll run through this with you and highlight the fastest wins. Request a free audit - https://luminary.software/get-a-free-website-seo-audit/

01/01/2026

Happy New Year 2026! ✨

In 2026, we’re focused on one thing:
𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗳𝗮𝘀𝘁𝗲𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀, 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗵𝗮𝘁 𝘁𝗿𝘂𝗹𝘆 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 𝗼𝗻𝗹𝗶𝗻𝗲.

Thank you to our clients, partners, and team for trusting us with your vision.

Here’s to brighter brands and bigger digital wins in the year ahead. 🚀

Address

Calgary, AB

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+15876029832

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