BrandFIT Inc.

03/07/2023

Things that make me go hmmm.

10/06/2022

This greedy group have tunnel vision and believe opposing development = good planning. You can’t stop development just because you have a home. Toronto needs more homes now. Good planning means considering the needs of the community for the next 50-100 years. LRT allows for more density. Good planning = managing the increase in that density. Giving any money to this group is wasting your money.

06/19/2019

10 Crazy Truths About Facebook's New Currency Announcement

Facebook announced a big plan Tuesday: it's launching a cryptocurrency called Libra. The idea has been hinted at for some time, and it reportedly has its origins in a brainstorm on a beach in the Dominican Republic. Here's Facebook's summary in two sentences: "Libra is a global, digitally nati

06/18/2019

How To Lead A Digital Business Transformation

Hindsight can make transformation look obvious and easy. Of course DVDs by mail were better than VHS tapes rented from a store. Of course the iPod was better than the Walkman. Of course the caterpillar turns into a butterfly. In the moment, however, transformation can be overwhelming and full of

06/17/2019

How To Make Positive Changes To Your Marketing Process

Here are five powerful ways to breathe new life into your marketing. If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is becoming harder than ever. But it can be an incredibly rewarding and lucrative job too --

06/14/2019

New Balance's Partnership With Kawhi Leonard Pays Off

From the onset, it seemed like a bit of an odd match: a sporting brand with little presence in the hyper-competitive basketball market, paired with a quiet player who seems to loathe the spotlight and rarely shows any emotion. With Kawhi Leonard as the face of its basketball division, New Balance

06/13/2019

7 Ways To Create A Winning Social Media Marketing Strategy

Working out an effective social media marketing strategy is a lot like a game of chess. We have all encountered chess at least once in our life as a spectator or a player & comprehend subtle differences that separate an amateur from a pro. Similarly, in the marketing world, there are novices who

06/12/2019

Four Questions You Should Ask Your Digital Marketing Partners

Digital marketing exists in a state of flux: current tactics and technologies are always evolving and new approaches are constantly entering the mix. Because developments come so frequently and so quickly, it's important to regularly check in to ensure that you and your digital marketing partners

06/10/2019

4 Reasons Good Employees Lose Their Motivation

Motivation — the willingness to get the job done by starting rather than procrastinating, persisting in the face of distractions, and investing enough mental effort to succeed — accounts for 40% of the success of team projects. Yet managers are often at a loss as to how to effectively motivate u...

06/07/2019

Why Referrals Are The Most Valuable Form Of Marketing

Which marketing or sales tactic do you think has the highest ROI? Inbound marketing? Email campaigns? PPC ads? The truth is this: there’s a standout winner that can’t be touched by any other method. That winner is referrals. Referral sales require almost no financial investment, but they bring i...

06/06/2019

These People Make More Than $25,000 An Hour Playing Video Games On Twitch

And when you do the math, they're actually grossly underpaid. There are three kinds of people in the world right now. Group No. 1 consists of the people who spent a combined 8.9 billion hours watching other people play video games on Twitch last year. Group No. 2 is almost all of the rest of

06/05/2019

The Future Of Digital Marketing In B2B Lies In These Three Ideas

There’s an interesting trend I’ve watched emerge in the B2B marketing world: It’s the budding relationship with digital marketing. Every year, I ask colleagues in the technical B2B markets we serve (which are health care, life science and biotechnology) about their biggest marketing priorities...