09/29/2021
I’m creating a case study for a project I wrapped up a few weeks ago. I helped an engineering firm who specializes in drainage eliminate the following problems in their business:
-They were embarrassed of their on-line presence
-They had outgrown their current identity
-They were feeling like others might think they had grown stale compared to their competitors
-Their identity couldn’t be applied to the platforms they wanted to be active on
-They had started to lose sight of why they do what they do, and got caught up in the everyday tasks
We started this project with the process that I use for every engagement:
Phase 1: Strategy
a. Discovery Call
The discovery call is a quick 20-30 minute phone call where I learned more about what they do, why they do it, and what kind of problems they are facing within their business. We didn’t dive into any details about the problems as I use this phase to get to know them, and also to see if I might be a good fit to help.
b. Strategy Session
If they are experiencing the problems that I specialize in solving, we then spend 45-60 minutes in a strategy session. This is where we uncover the roots of their problems and map out an actionable plan for how they should go about solving them.
Phase 2: Implementation
c. Brand Identity Design
The Peralta team had asked me to implement the strategy that we created together. This is the phase where we spent a number of weeks working through the entire re-branding process. From logo design to a complete brand guidelines booklet, we created a visual version of their new brand strategy to represent them as they scale their business in the coming years.
The results of this project were:
-An on-line presence that they can be proud of
-A brand identity that reflects the quality of their reputation and professionalism
-A refreshed on-line presence compared to their competitors
-A new identity that is versatile for any use, and can grow along with them
-A re-lit spark of passion and drive for what they do
Starting October 4th, I’ll be accepting 5 free strategy sessions at the end of every month so that I can help steer more people in the right direction of solving their problems, wether I’m at maximum capacity or not.
During these strategy sessions, we will spend 45 minutes to dig deep into the challenges you're currently facing within your sustainability business. We will uncover the roots of these problems, and create an actionable plan for you to begin solving them.
Stay tuned for the info on how to apply for a free session!
