Secret Weapon Media

Secret Weapon Media Secret Weapon Media is an online community management and social media marketing company. We are a Toronto based social media marketing and strategy company.

We offer full social media and online management to companies and businesses in Toronto and its surrounding areas. Secret Weapon Media takes the right approach to social media by using organic personality based tactics on social media channels. We’re unique in that we don’t use traditional one way marketing tactics on highly conversational and two way mediums online. Find out more about our social

media perspective here. Our business strategies and management plans will help your brand to engage, entertain, encourage and interact with your audience while increasing online brand recognition, no matter how big or how small your company is.

Ever wonder why you see what you see on Facebook? Here's a breakdown.
12/02/2016

Ever wonder why you see what you see on Facebook? Here's a breakdown.

At Facebook's recent F8 conference, Adam Mosseri, Facebook’s VP of Product for News Feed, went through exactly how the Facebook News Feed algorithm works, and the session includes a heap of helpful insights to establish a better understanding of the system.

09/19/2016

Should you use hashtags on your Facebook posts? There's a lot of conflicting advice - here's a full rundown on the evolution of hashtags on The Social Network and the proven ways to use (or not use) them.

The power of authenticity on social media.
08/27/2016

The power of authenticity on social media.

"I have a big heart and want people to do well."

08/18/2016

What's the ROI of your mother?

So, new page management layout. You digging it?
08/04/2016

So, new page management layout. You digging it?

Yes, we get paid to be on Facebook, but it's not ONLY to watch cat videos.
08/03/2016

Yes, we get paid to be on Facebook, but it's not ONLY to watch cat videos.

"You get paid to be on Facebook?" Well, not quite. Get the best explanations for sharing the value of social media marketing with bosses, clients, friends.

Back in March, our own Brent Stirling gave a talk at Ryerson University's Startup School on social media strategy and ex...
07/18/2016

Back in March, our own Brent Stirling gave a talk at Ryerson University's Startup School on social media strategy and ex*****on for startup. If you've got 2 hours to kill, check it out.

Startup Social Media Led by: Brent Stirling Do you know about the “burrito principle?” This is a crash course on SEO, website set-up, audit checklists, socia...

Twitter now offers scheduling natively and new mentions tracking, and that's pretty awesome in our books.
06/29/2016

Twitter now offers scheduling natively and new mentions tracking, and that's pretty awesome in our books.

We’re introducing a new app to help small and medium businesses make the most of Twitter.

140 second videos and an all new video creation app for iOS. Twitter is doubling down on video.
06/21/2016

140 second videos and an all new video creation app for iOS. Twitter is doubling down on video.

Twitter unveiled a new mobile application Tuesday designed to help video creators increase their audiences on the social network and make money in the process.

If you've adapted to the rise of video in Facebook advertising, that might not be enough.
06/15/2016

If you've adapted to the rise of video in Facebook advertising, that might not be enough.

The business of Facebook native video is relatively new. Not incidentally, the company also began advantaging native video in the News Feed over posts with..

In case you haven't seen one yet. You are now able to post 360 images on Facebook. Your move Twitter.
06/12/2016

In case you haven't seen one yet. You are now able to post 360 images on Facebook. Your move Twitter.

By Paul Beddoe-Stephens, Partnerships Lead, Facebook 360 and Brad Ferry, Strategic Partnerships, Facebook 360 Photos have the power to connect people around the world — helping us share uplifting moments and endure difficult times, and everything in between. Photos are also...

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