Simplifyingtheweb

08/21/2026

Meet Jakki—known for Nurse Moves. She built an app specifically to help nurses handle shift burnout through daily micro-moments. It handles the emotional weight, the overwhelm, and everything else a shift throws at you.

​She's offering three months free to the first 100 nurses who sign up.
​Know anyone who needs this? Pass it along. Thanks she has been a special client since 2024, nusemoves.com

08/12/2026

I am so fortunate to be contractually working wth boss, Jakki. A nurse who went through the trenches and showed up on the other side, not only once but twice, burned out because of overwork, overtired, exhausted, and overwhelmed. The fact is over 51% of nurses are leaving their jobs because they're burned out.

Jakki has taken it upon herself to create a tool that sits inside your pocket. When you're feeling those feelings of overwhelm or fatigue or stiff or just need some time out, there's an app for it. It's called Nurse Moves Burnout Recovery System and it will help nurses deal with their stress better. Our hope as a marketing specialist working with Jackie is to spread the word and just let all nurses know that there's help out there for them at a low affordable price.

Right now it is free for the first 100 founding nurses so take up the website nursemoves.org and sign up. Get on the list and I hope you'll find continuous ways to stay stress-free very soon. Share this far and wide and let's turn these statistics upside down.

07/14/2026

Wow this sounds familiar, the ninetees, "well I can just make a website myself through ______." Oh!!

07/14/2026

Even though it is 102 degrees F here, I can easily visualize being by the ocean and feel the breeze rush by me, rather than the crash cart.

Roll call... where is your shift living in your body today?

If you're new here, we built the Mindfulness feature inside Nurse Moves specifically for nurses who have 4 minutes between patients.

These are small, intentional resets designed to fit into a real nursing shift.

Now, "Close your eyes and imagine you're on a beach."
Because nurse burnout often starts mentally, it deserves a solution that respects the reality of nursing.

Be one of the first nurses to try it.

06/30/2026

If your work is hard to explain online, that doesn't mean it's unclear.

It might mean your language hasn't caught up to the depth of what you do yet.

A therapist can't always sum up emotional safety in one sentence.

A death doula can't always explain presence, grief, and transition in a tidy caption.

An energy healer or spiritual guide can't always describe the shift someone feels after a session without sounding too vague or too much.

That doesn't mean you need louder marketing.

You need clearer language.

Start here:

Describe the moment your client is in before they come to you.

Not the polished version.
The real one.

What are they tired of carrying?
What are they afraid to say?
What have they already tried?
What do they wish someone understood?

That is where clear marketing starts.

If you want help finding the words for your work, join me for a clarity discovery call.

06/09/2026

When I first started working with therapists, death doulas, social workers, chaplains, and wellness professionals, I noticed something interesting.

Most weren't struggling because they lacked expertise.

They were struggling because they felt they had to become marketers.

Learn SEO.
Master social media.
Figure out funnels.
Write sales copy.
Create content.
Track analytics.

And somewhere along the way, they started spending more time learning marketing than doing the work they actually love.

Here's what I've learned after 25+ years in digital marketing:

You trained to help people.

Not to spend hours figuring out algorithms, funnels, and social media trends.

Marketing shouldn't feel manipulative.

It shouldn't feel like you're convincing people to work with you.

Good marketing simply helps the right people find the support they're already looking for.

That's it.

What part of marketing feels most uncomfortable to you right now?

👇 Tell me below in the comments.

(P.S. I created a free resource to help mental health professionals market their practice without the ick factor. Comment "GUIDE" and I'll send you the details.)

06/02/2026

Is your brand curated or raw, edgy and authentic? There used to be a time, where all our IG and Facebook images were curated and professional images before it was posted, but in today's time period, we are on the edgy, raw, authentic, transparent point of view POV, which brings out a lot of honesty and trust building, as we see the person behind the promises, BUT the key is to understand your ICP (Ideal Client Profile).

If they are expecting a curated look and feel in your online imagery and instead only see raw and edgy, that is a total fail ❌. Market appropriate to your target audience, know what 🎯hits! Have you ever done an ICP Assessment? Say Yes or No in comments, leave me a DM if you wish to do one.

05/23/2026

Simplify Your Message - will only work well if you are totally clear on your ideal client profile (ICP), otherwise, you may be talking to someone else and missing out on your ideal client altogether. How to test and review who is looking at your posts. Do the results align with your ICP? Put ICP in the comments if you are interested in learning more.

05/21/2026

The Simple Marketing & AI System for therapists, wellness professionals, death doulas, and spiritual care providers who are tired of the marketing rat race. We will simplify your marketing without losing yourselves in the process. Ask me how!

05/19/2026

MARKETING WITHOUT THE ICK FACTOR

You are trained to hold space for grief, guide people through burnout, and support families at the end of life.
But somewhere along the way, "getting found online" became this exhausting second job.

Sign up for this FREE Ethical Marketing Blueprint for Therapists - put the words ETHICAL MARKETING in DM (Messages)

I help therapists, death doulas, and wellness practitioners build clear, sustainable marketing systems—so the people who need you can actually find you.