06/02/2026
Is your brand curated or raw, edgy and authentic? There used to be a time, where all our IG and Facebook images were curated and professional images before it was posted, but in today's time period, we are on the edgy, raw, authentic, transparent point of view POV, which brings out a lot of honesty and trust building, as we see the person behind the promises, BUT the key is to understand your ICP (Ideal Client Profile).
If they are expecting a curated look and feel in your online imagery and instead only see raw and edgy, that is a total fail β. Market appropriate to your target audience, know what π―hits! Have you ever done an ICP Assessment? Say Yes or No in comments, leave me a DM if you wish to do one.