Omni-channel Technologies

06/09/2015

The store isn't dead, it just needs to be reimaged: Deloitte's Jennifer Lee

06/06/2015

Mary Meeker...interesting material as always

2015 Internet Trends Report | Kleiner Perkins Caufield Byers

05/04/2015

Interesting perspective of shopping in the future. We could not agree more and the omni-channel consumer is the key.

Mall rats, rejoice.

11/05/2014

Here are three that catch your attention if you understand the importance of the omni-channel customer.

4 out of 5 consumers use smartphones to shop.

This should surprise no one. Mobile users are shoppers and smart retailers (like Target) are recognizing this trend and incentivizing the use of mobile phones within the store with discounts and coupons targeted at mobile users. Many restaurants are doing the same thing by offering a free drink, appetizer or a coupon code to those that check in using Foursquare, Yelp or Facebook.

40% of shoppers consult 3 or more channels (often while shopping) before making a purchase.

This same stat was less than 10% in 2002. That’s mind-boggling growth in just over 10 years. Even more astonishing is the fact that 52% of Americans user their devices while browsing in-store in order to research the product online. This type of behaviour will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets.

70% of mobile searches lead to online action within an hour.

Mobile users that find your business online have a conversion percentage nearly three times higher than the same search done on a desktop or laptop. Why? Mobile users are on the go. When you’re browsing, you grab the laptop and start researching or just satisfying curiosity for products or services. When you grab your smartphone to search, you have a specific intent in mind, whether it be food, clothing or an oil change for your car. Mobile searchers are buyers, assuming you can meet their needs.

http://www.convinceandconvert.com/mobile/7-mobile-marketing-stats-that-will-blow-your-mind/?utm_source=iSIGN+Media+Newsletter+October+2014&utm_campaign=Newsletter+October&utm_medium=email

Mobile marketing is the future. These 7 statistics will give you an idea of just how important this is, and how much bigger it'll be over the next few years.

11/05/2014

Marketers spent $4.4 billion on mobile advertising in the U.S. in 2012. That figure doubled to $8.5 million in 2013; and that figure is projected to quadruple to $31.1 billion by 2017. Search advertising accounts for about half of the total. (Heidi Cohen)

Mobile ads perform 4-5 times better than online ads. (iMedia Connection)

Read more at http://www.business2community.com/mobile-apps/21-vital-mobile-marketing-facts-statistics-2014-0850425 .99

Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN, “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the…

10/28/2014

Omni-channel retailing refers to the development of a seamless approach to the consumer experience through all available shopping channels, such as brick-and-mortar stores, smartphones, tablet computers, personal computers, direct mail, catalog, and the like. There are a lot of retailers who have ma…

10/21/2014

Congratulations to the Rocks Around the Clock curlers, support personnel, the Coldwater & District Curling Club and the many volunteers who made this event happen. Proud to have been a sponsor.

09/05/2014

Excellent article in Forbes on omni-channel marketing and the focus on the consumer experience...great read!!!

With the rapid growth of digital consumption and what seems like daily proliferation of social media channels, marketers are faced with more choices than ever when considering how they want to reach the consumer. With each choice comes a certain amount of risk as marketers choosing to put a heavy in…

09/03/2014

From a recent iSign media newsletter...According to eMarketer, more than 70% of US adult digital coupon users will redeem a digital coupon or code in 2014. As we move closer to 2015, digital coupons are becoming the norm and more retailers are using digital coupons for their benefits. According to a Forrester report "among 500 consumers who have used a digital coupon within the past three months, 59% stated that digital coupons and coupons codes are most likely to influence their purchase decision compared with other types of digital promotions". Of those, one third will redeem the coupon immediately. It is clear that the digital coupon marketing campaign is a successful way to reach consumers and offer them something of benefit, that not only saves them money but has them coming back

09/03/2014

Team Rocks Around the Clock receives their uniforms with their sponsors on board. Happy to be part of their dream

08/18/2014

Recasting the Retail Store in Today's Omnichannel World.

08/15/2014

Full article with video from Devin Wenig. Very timely and relevant for our company.

Does mobile commerce spell the end of traditional stores? In this series of short videos, Devin Wenig, the president of eBay Marketplaces, explains the impact of digitization and why retailers must evolve to survive. A McKinsey & Company article.