11/28/2022
It’s Cyber Monday. Is your digital marketing campaign excluding a diverse, and growing, segment of your customer audience? 1 in 4 U.S. adults self-identify as having a disability, which may impact their ability to interact with your web, video, ad, and social content.
So how do you optimize a campaign to drive the maximum possible conversions? CMO Ian Lowe breaks down the value of accessible marketing, with advice on all aspects of a campaign, in our latest blog: https://hubs.la/Q01tnDPh0
We spent time with our Chief Marketing Officer, Ian Lowe, to better understand the value of accessible digital marketing, why he’s passionate about making accessibility mainstream, and his advice for other marketers.