08/20/2026
Everyone is still talking about bigger AI models, however the companies quietly creating competitive advantage are talking about something else.
They're asking:
• How do we integrate AI into existing workflows?
• How do we connect fragmented company knowledge?
• How do we measure ROI?
• How do we make AI reliable enough for production?
The next phase of AI isn't about chasing the newest model, it's more about building systems that people actually use. This is where long-term value is created.
At Troon, we've been seeing this shift firsthand as we help organizations move beyond AI experiments into production-ready solutions.
The hype cycle may be slowing, but the real work is just beginning.
👉 Read our latest article: https://troontechnologies.com/blog/stop-chasing-ai-hype-trends-that-build-moats/