03/11/2026
As the complexity of designing environments continues to increase, traditional design approaches alone are no longer sufficient. ‘Designing with Intelligence’ outlines Entro’s integrated, proprietary methodology for understanding human behavior, perception, and decision-making in space— with data-informed tools to complement design intuition and improve user experience.
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“Our mission is to author a new experiential age. We are developing and harnessing technologies that transform how we experience space—and each other. We are data-led, results-driven, and ROI obsessed and constantly asking ourselves, ‘How can we make this better?’” says Entro’s CEO, John Campanella.
Entro’s unique methodology brings objective data to inform design decisions. These technologies are particularly useful in large-scale, complex environments, such as airports, transit systems, sports venues, and mixed-use developments.
“Designing with Intelligence underscores Entro’s commitment to advancing experiential design through rigorous research, emerging technology, and human-centered thinking, ensuring that environments are not only visually compelling, but intuitively navigable and considerate of peoples’ experiences,” said Dr. Vedran Dzebic, Research Director, Entro. “Ultimately, we design experiences for people, so our work must be grounded in how they actually move, perceive, decide, and feel within a space.”
These tools uniquely position Entro to move beyond just observation, surveys and focus groups, toward predictive, evidence-based design strategies that improve clarity, reduce stress, and enhance engagement across leading global brands and complex environments.
