Dee Boswell-Buck

Dee Boswell-Buck Your LinkedIn Strategy starts here. We help Established Businesses, For profit and Non-profit Organizations, Senior Leaders.

Services:
▫️LinkedIn Accelerator
▫️LinkedIn Platinum
▫️LinkedIn Company Pages
▫️Speaking

Why does my content keep attracting the wrong people?If you have asked yourself that, the answer is probably not your co...
06/19/2026

Why does my content keep attracting the wrong people?
If you have asked yourself that, the answer is probably not your content. It is your clarity.

Every visibility strategy Boswell-Buck Creative builds starts with an unusual question. Not who do you want to attract. Who do you not want to connect with.

Most women founders have never been asked that. And the moment they answer it, everything shifts.

Because here is what happens when a LinkedIn or Facebook presence is built without that clarity.

× The messaging tries to speak to everyone.

× The content softens to avoid alienating anyone.

× And the founder ends up in discovery calls with people who were never right, wondering why her visibility is not converting.

Knowing who you are not for is what makes the right people feel like you are entirely for them.

No hedging in the content. No wrong fit conversations. No ambiguity in the messaging. Just the right clients finding you and already knowing they want to work with you before the first conversation happens.

That clarity is what every Boswell-Buck Creative visibility strategy is built around.

If that question stopped you, that is exactly where the work begins. Message us to start the conversation.

She has something to say.She has the expertise. The results. The clients who would refer her in a heartbeat.But the timi...
06/17/2026

She has something to say.

She has the expertise. The results. The clients who would refer her in a heartbeat.

But the timing does not feel right yet.
So she waits to feel ready.

Ready is not coming.

Not the way she imagines it. The confidence does not arrive before the visibility. It arrives because of it.

And every week spent waiting is a week someone else is being found in her place.

LinkedIn rewards consistency over perfection. Entrepreneurs who show up imperfectly and consistently for three months build more algorithmic authority than founders who waited three months to show up perfectly.

That is not motivation. That is how the platform works.

The cost of waiting is not just missed opportunities. It is the audience that never knew to look for her.

The referral that went to someone more visible. The speaking invitation that went to someone who showed up first.

Boswell-Buck Creative works with women founders who are done waiting to feel ready and are building the visibility strategy that makes being seen sustainable.
Message us to start the conversation.

You found this page on Facebook.She is still here. The woman with the budget. The one who researches before she buys. Wh...
06/15/2026

You found this page on Facebook.

She is still here.

The woman with the budget.

The one who researches before she buys.

Who refers her network when she trusts someone.

Who spends 45 minutes a day on this platform because it is where her community lives.

86% of Canadian women are on Facebook. 82.5% of the entire Canadian population.

The 55 to 64 age group is the most engaged demographic on the platform.

They did not go anywhere. Most businesses stopped showing up for them.

Boswell-Buck Creative builds company pages that reach the women who are ready to say yes.

Tag a woman in business who walked away from her page.

Source: NapoleonCat Canada 2025. Online Business Canada 2025.

Have you heard about women changing their gender setting on LinkedIn and suddenly getting more visibility?LinkedIn has n...
06/15/2026

Have you heard about women changing their gender setting on LinkedIn and suddenly getting more visibility?

LinkedIn has never confirmed it. But enough women have reported it that the conversation will not go away.
Here is what the research does confirm:

Women are 28% less likely than men to promote their work online. That is not an opinion. That is from a peer-reviewed study published in Nature Communications.

And LinkedIn's own data, reported in the World Economic Forum Global Gender Gap Report 2025, shows women make up 43% of the platform's audience while men make up 56%.

The platform may be working against women. The lifelong conditioning to not appear boastful is real. Both can be true.

And still. A business needs to be seen to grow.

Visibility is not arrogance. It is a marketing strategy. The women growing on LinkedIn right now are not posting more than everyone else. They are posting smarter.
That is exactly what Boswell-Buck Creative builds with women founders and entrepreneurs who are done waiting to be discovered.

If this resonates, share it with a woman in business who needs to hear it today.

And if your business is not getting the visibility it deserves, book a consultation.
https://www.honeybook.com/widget/boswellbuckcreativeconsulting_212144/cf_id/621547f50acf130e0d2d658a

I've been told summer is the wrong time to launch an in-person workshop.I disagree.Women founders do not stop building t...
06/12/2026

I've been told summer is the wrong time to launch an in-person workshop.

I disagree.

Women founders do not stop building their businesses in July. They just stop being marketed to like they matter.

So here we are.

💥 Company Page. Built Live. Done.

July 22. Toronto.

In partnership with The Village Hive Coworking, Eglinton.

10AM to 2PM. In person. We build, fix, or finish your LinkedIn Company Page together.

You hit publish before you leave
the room.

Because right now, AI tools and decision makers are searching for your business on LinkedIn.

What are they finding?

× An incomplete page quietly signals that your business is not ready.

× It undermines your credibility before you ever get on a call.

× And it caps your rates before the conversation even starts.

Your business already looks like the brand it is.
Your LinkedIn Company Page should too.

In four hours, your Company Page goes from invisible to undeniable.

10 early bird spots available.

Drop a comment or send me a DM for details.

Most business owners on LinkedIn are posting consistently.And still getting nothing back.Here's what you need to know: L...
06/11/2026

Most business owners on LinkedIn are posting consistently.
And still getting nothing back.

Here's what you need to know: LinkedIn was built as a networking platform, not a content platform. Posting is just the starting point.

The real opportunity lives in what happens after the post.

Here are 3 are simple ways to start conversations on LinkedIn that are already built into the platform.

1. Welcome new connections. When someone accepts your request, send a quick DM. A warm hello sets the tone and opens the door.

2. Endorse a connection's skills. LinkedIn notifies them. That small gesture often starts a genuine exchange.

3. Write a recommendation. It's rare. It stands out. And it almost always leads to a reply.

None of this requires more content, more followers, or more time.
It just requires a shift in where the effort goes.

If LinkedIn has felt one-sided, it's not a content problem. It's a connection strategy waiting to be built.

We work with clients inside the LinkedIn Accelerator to build exactly that foundation, so LinkedIn starts working as part of the business, not just another task on the list.

Ready to make the shift? Book a call here:
https://lnkd.in/edWgBdpn

Did you notice LinkedIn made their reaction icons smaller?Most people scrolled right past it.LinkedIn has not explained ...
06/10/2026

Did you notice LinkedIn made their reaction icons smaller?

Most people scrolled right past it.

LinkedIn has not explained the change. Here is what is confirmed.

Comments carry significantly more algorithmic weight than reactions on LinkedIn. Every reaction type carries equal weight. None of them move the needle for distribution the way a comment does.

Whether the smaller icons are intentional or cosmetic, the platform's priority is clear. Content that drives real conversation gets distributed. Content that collects quiet reactions does not.

So here is the real question.

When was the last time your LinkedIn content made someone stop and respond out loud?

Because polite reactions and quiet scrollers send a signal to the algorithm. And the algorithm responds accordingly.

× Your reach shrinks.

× Your content gets seen by fewer people.

× The visibility you are working to build stalls.

The founders building inbound pipelines on LinkedIn right now are writing content that demands a response, because they post with strategy.

That is the work Boswell-Buck Creative does.

Boswell-Buck Creative builds LinkedIn visibility strategy for entrepreneurs, founders, and businesses at every stage who are serious about being found by the people who need them most.

Message us to start the conversation.

Welcome to the Boswell-Buck Creative page.This page is a resource. An education. A place where entrepreneurs, f...
06/09/2026

Welcome to the Boswell-Buck Creative page.

This page is a resource. An education. A place where entrepreneurs, founders, businesses, competitors, and collaborators come to understand what visibility actually requires and what it produces when it is built with strategy.

Boswell-Buck Creative builds LinkedIn visibility strategy for entrepreneurs, founders, and businesses at every stage who are serious about being found by the people who need them most.

This page exists because visibility is not a personality trait. It is a strategy. And strategy can be learned, built, and systematized regardless of how ready you feel, how polished your brand looks, or how long you have been waiting for the right moment to show up.

Here is what you will find here.

✓ Original research and data on LinkedIn visibility, platform algorithm changes, and what is producing real results for founders right now.

✓ Client results and case studies that show what changes when a founder stops waiting and starts building a presence with intention. Inbound leads, speaking invitations, partnership opportunities, and right fit clients arriving already qualified.

✓ Tactical content you can apply to your LinkedIn and Facebook presence this week. No fluff. No filler. No content that exists to fill a calendar.

✓ Industry commentary on what personal branding and visibility actually require from a founder serious about growth.

✓ The business case for showing up on a platform that has the power to change the trajectory of a business.

This page is for the entrepreneur who knows their work is great and is ready for the right people to know it too.

Follow this page. Share it with someone in business who needs it.

And when you are ready to build your visibility strategy with us, message us to start the conversation.

06/09/2026

If your LinkedIn profile has been draining you because it doesn't represent the level that you show up, watch this.

I presented at an event today and this is the energy I am walking into tomorrow with you.

Profile. Positioned. Done. starts tomorrow and I have 2 spots left.

Three days, June 9 to 11. One hour a day, 11 AM to 12 PM. Virtual. Replays included. There is even a bonus day.

- You will be working on your profile in real time, not just taking in more information.

- Everyone registered gets access to a private LinkedIn group for questions throughout.

For $47 this is not a decision. It is a no-brainer.

2 spots. Registration closes tonight. Details in the 🗨️🗨️.

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Toronto, ON

Opening Hours

Monday 9:30am - 5pm
Tuesday 9:30am - 5pm
Wednesday 9:30am - 5pm
Thursday 9:30am - 5pm
Friday 9:30am - 5pm
Saturday 11am - 1pm

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