Team Rentsync

06/17/2025

In our last article, we warned that tariffs weren’t just political drama, they were going to impact real costs.

Now, it’s happening.
➡️ Pivotal U.S. tariffs doubled.
➡️ Housing starts hit record highs.
➡️ Renter demand is still playing catch-up.

This follow-up to our original tariffs article connects the dots, from trade policy to leasing office.

Read the article now:
👉 https://hubs.ly/Q03skgln0

06/10/2025

More renters. More leads. More momentum.

After a rocky start to 2025, May showed a meaningful rental rebound:
✅ Active prospects up +3.7%
✅ Leads jumped +6.5%
✅ Tertiary markets saw +10.5% growth

Want to know what this means for summer leasing?
👉 Get the full May 2025 Demand Report here: https://hubs.ly/Q03rnLRb0

05/14/2025

🚨 Renter journeys aren’t following your funnel.

They’re bouncing between ads, listings, reviews, and competitor sites.
They pause. They revisit. They move at their own pace—and not always in the order your strategy expects.

If you’re still relying on a traditional funnel to drive leases, you're probably missing the real problem: friction, fragmentation, and momentum loss.

📖 Read the full blog to see why funnel logic is no longer enough—
and how to build marketing renters actually move through.

👉https://hubs.ly/Q03lJBJh0

05/08/2025

April Rental Demand Cooled Across Canada 🔍

After a March surge, April delivered a surprise: national rental demand declined, with active renters down -6.2% and listings also seeing a -0.4% dip.

🔹 Secondary markets: -9.2%
🔹 Tertiary markets: -7.6%
🔹 Primary markets: -7.1%

The cause? Some renters likely found homes and exited the market—but deeper issues persist, including affordability challenges and market hesitation.

This mirrors trends from April 2024, which led into a slower summer. Could we be headed there again?

📘 Read the full report for all the data and expert insights:
https://hubs.ly/Q03lDdRf0

05/07/2025

📉 Pre-construction sales are plummeting. Condo investors are trapped. And developers are quietly cutting deals to stay afloat.

In episode 93 of Sync or Swim, Steve Saretsky joins us to talk about the end of Canada’s speculative condo boom, and what comes next.

🏢 The rise of purpose-built rentals
💸 Mortgage renewals at double the rate
📉 Rents and resale values falling
🤐 Off-the-record contract renegotiations

This is a must-listen for anyone watching Canada’s housing market shift in real time.

🎧 Listen to Episode 93: “The End of Free Money in the Condo Market”
🔗 https://hubs.ly/Q03lpYcJ0

05/06/2025

Renter Surveys are here 🎯
🤔 Making decisions without renter feedback? You’re not the only one.
We’ve all priced a unit, picked amenities, or launched a brand based on instinct. But now there’s a better way.

📊 We’re excited to introduce Renter Surveys—a new part of our Rental Market Intelligence toolkit.

You tell us what you want to learn, and we’ll handle the rest—survey setup, distribution, and a clean results package with charts, insights, and renter-backed data.

🚫 No panels
❓ No guesswork
🎯 Just real answers from active renters in Canada

📩 Want more info?

04/17/2025

Think psychology has nothing to do with leasing?
Think again. 🤔

We’ve got a quick teaser that’ll get you looking at the renter journey a little differently.

🎥 Watch the reel
📖 Then check out the blog for the full picture
https://hubs.ly/Q03hHDSg0

04/14/2025

🚨 New podcast episode just dropped!

We’re joined by Dr. Tu Nguyen, economist at RSM Canada, to talk about the real-world impact of the new U.S. tariffs and what it could mean for your rent, your home, and the broader Canadian economy.

From construction material spikes to recession watch to the true cost of buying vs. renting—this episode is a must-listen for anyone watching the housing market.

🎧 Stream it now: https://hubs.ly/Q03hcmc_0

04/09/2025

Applications are coming in—but leases aren’t getting signed. Sound familiar?

We’re breaking down the top 3 reasons leasing stalls after the application stage, and what leasing teams can do to keep deals moving forward.

From lost prospects to manual delays, these are challenges you can actually fix—with the right process in place.

👉 Scroll through the slides below to see what’s holding you back—and how to lease smarter.

04/07/2025

Rental demand rebounded hard in March — but not in the cities you'd expect.
From tertiary regions to top 10 markets, demand scores climbed across the board.

But one group of smaller cities quietly outpaced the rest — with demand rising nearly +38% month-over-month.

Curious which ones?

In this month’s Rental Demand Report, we break down:
✅ The market segment that took the lead
✅ What’s behind the rental demand surge
✅ And why long-term demand still has room to recover

📖 Read the full report → https://hubs.ly/Q03g8yxx0

03/20/2025

🚨 Could Tariffs Push Rent Prices Higher? 🚨

The U.S.-Canada trade war has been all over the news—but what does it mean for rental housing?

🔹 Rising maintenance & repair costs – Appliances, HVAC systems, and building materials are getting more expensive.
🔹 A squeeze on affordability – Even if rents don’t spike immediately, renters will feel the strain as costs of living rise.
🔹 A shifting rental market – Demand is already cooling in both major cities and secondary markets.

Will government policy step in? Or are renters and property owners on their own?

📖 We break it all down in our latest blog. Read it here: https://hubs.ly/Q03cHR1S0

Explore how U.S.-Canada tariffs could impact Canada's rental housing market, driving up costs and affecting affordability for both renters and property owners.

03/18/2025

🚀 Instant Leases is here!

No more back-and-forth—rental prospects can now apply, submit deposits, and sign leases upfront, helping you secure commitments faster and reduce lost leads.

Learn how Building Stack's Instant Leases fits into your leasing workflow.

📖 Read more 👉 https://hubs.ly/Q038S7h00