08/26/2026
More schools are building school spirit wear collections that students, staff and families actually want to wear — and there’s a reason the trend keeps growing.
Spirit wear helps create a stronger sense of belonging, community and school pride. It gives students a way to feel connected to their school, lets teams and clubs build their own identities, and brings that sense of community beyond the classroom.
And today’s options go well beyond a basic logo T-shirt. 👕🧢
From retail-inspired hoodies and crewnecks to quarter-zips, varsity styles, hats, joggers and accessories, schools can create branded apparel that feels current while still representing their colours, mascot and identity.
The best part? A great spirit wear program can include students, staff, teams, clubs, graduating classes, parents and alumni — turning school branding into something the entire community can be part of.
Planning your 2026–2027 school spirit wear? Serkin Promotions can help you choose the right apparel, decoration methods and products to build a collection your school community will be excited to wear.