06/02/2026
Have you ever been in a tradeshow before? Have you notice how some companies show up all branded while others are making feel Meh, or say "all this space and this is how they are showing up"? Not even a logo, or a logo and nothing else...and you just walk passed by without anything that triggers your desire to find out more about who they are. That is called a missed opportunity in marketing.
Here we are standing in front of the Mission Control tradeshow booth. The branding of the tablecloths, the backdrop, the pullout banners and even some of the marketing material laying flat on the the table covering that big logo working together as a magnet.
A bold visual appeal that represents the brand, that gives you a taste of who they are, yet not enough for you to walk pass by without asking for more information or at least grabbing a brochure.
When exposing your brand, make it intentional. That's the difference between investment and expense.