10/10/2025
The Steinbach Pistons are known for having one of the best Junior ‘A’ hockey programs in the country—providing the mentorship, opportunities, and challenges needed to develop individuals of leadership, integrity and character, both on and off the ice.
With the completion of their new, 2,500 seat home rink at the Southeast Event Centre came opportunity to bring new excitement, energy, and inspiration through branded elements in the arena and player facilities.
We designed and installed wayfinding signage, dimensional logos, and vinyls as part of the primary branding system.
To document their history and inspire the next generation of Pistons, a series of history plaques in the player’s lounge lists past championship rosters, award winners, and players who have went on to play higher levels of hockey, from college right on up to the NHL.
“The Garage” has been a great success since its opening, providing fans with the opportunity to acquire team gear while at the game.
Our design direction for the exterior included a bold use of blue to stand out in the surrounding space, along with a combination of photos and dimensional logos.
