09/03/2026
**Kelly's thought of the day**
I got some private messages about Coconut Day that I thought I'd continue the trend. So here goes: apparently today is Skyscraper Day, which I guess exists because somebody looked at September 3rd on a year when it wasn't Labour Day and decided it needed more architecture.
It did make me think about websites, though, because a lot of business websites eventually turn into skyscrapers, but not in a good way. Not the beautiful, planned Art Deco skyscraper in New York. No, more like the Kowloon Walled City, where people look at the thing and wonder how it remained standing.
Nobody really designed the thing. It just grew organically. John added a page in 2019, the SEO consultant installed three plugins in 2021, IT bolted something onto the side in 2023, and Margaret made the contact form send everything directly to her inbox. Margaret left two years ago, and weirdly there haven't been any contact form submissions since.
We've all seen it: this enormous organic behemoth that everyone is afraid to touch because nobody knows what will fall over if they do. Yet most customers don't care about any of that. They just want to know what you do, whether you do it where they live, and how the hell they're supposed to get ahold of you.
So here's something actually useful you can do today: pull up your company's website on your phone and try to use it like someone who has never seen it before. Don't use muscle memory, don't pretend you know that the slightly lighter colour means the text is a link, and don't mentally excuse the weird bit because “we've been meaning to fix that.” Just try to call, book, buy, request a quote, or whatever it is you actually want a customer to do.
If you get annoyed, write down why. That's probably a better website to-do list than whatever came out of the last all-hands strategy meeting.
We're concentrating on quite a bit of web work around PANDAROSE this September, and frankly, a lot of good web design is just cleaning up years of accumulated nonsense. Dead pages, forgotten plugins, forms nobody has tested since 2022, navigation that made sense to the person who built it, and assorted digital archaeology. Make the important stuff work again.
Also, if your website has a pop-up asking for my email address before the page has even finished loading, I am closing it with considerably more aggression than the situation deserves and there's a decent chance I'm just leaving.
So, question of the day: what's the thing on a website that makes you immediately want to leave?