itracks

Name: itracks
Address: 301 Ontario Avenue, Saskatoon, SK, S7K1S3, CA
Telephone: +13066655026
Price range: $

itracks provides software and services for market research. www.itracks.com. Find out more about our latest events and software releases.

itracks provides software to conduct qualitative market research.

06/15/2026

The AI conversation in market research is moving fast. But is the industry asking the right questions?

There is a very important distinction between simulating language and understanding lived experience, and in qualitative research, that distinction is everything.

Leon Bourner shares his perspective on where AI adds value in research, and where human expertise remains irreplaceable.

Watch the full clip and tell us where you stand. 👇

Ready to run research that gets to the insight that matters? Book a free consultation with our team.
Book here: https://hubs.ly/Q04lrcRX0

06/08/2026

22 Top Online Qualitative Research Companies for 2026.

Quirks has been the pulse of the market research industry for decades, and being recognized in this feature is something we are proud of!🎉

Swipe to see what the platform can do for your next study.

And if you are ready to try it, a free version is waiting for you right now.

Start your free account here: https://hubs.ly/Q04kwz7c0

See the full Quirks feature here: https://hubs.ly/Q04kw0C20

06/05/2026

22 companies made Quirks' list of the best online qualitative research platforms. Here is what one of them is giving away for free.

itracks is one platform to schedule, manage, and execute your entire qualitative study. Async boards, live text chat, video conferencing, and webinars, integrated with Zoom and Microsoft Teams.

Everything that eats your time is automated. Recruit grids, quota management, SMS reminders, and video screening.
✅ 94% participant show rates
✅ 93% client satisfaction with recruit quality
✅ 30% time savings for project managers

Run your projects independently or bring in the itracks team for full end-to-end support. Either way, the platform is yours to try right now, for free!

Your next study does not have to wait. Start your free account today: https://hubs.ly/Q04kfdM00

See what Quirk’s had to say: https://www.quirks.com/articles/22-top-online-qualitative-research-companies

06/03/2026

In our latest webinar, Stephen McGhee, Adam Dumont, and Leon Bourner broke down how a custom-built expert panel of health & wellness influencers backed by 250 hours of ethnography across three consumer contexts reshaped strategy for a big-box retailer.

The conversation spanned the business problem that kicked it all off, why a human-forward ethnographic approach won out over AI and synthetic respondents, how the expert panel was recruited and vetted, and how that insight was translated into shelf design for a leading big-box retailer.

Missed the live conversation? Catch the full discussion here: https://hubs.ly/Q04jVfQg0

06/01/2026

It's a new month and another opportunity to run better research and make the work a little easier than it was last month.

Speaking of easier, our Project Management tool is officially live🎉 It is built to take the weight of recruiting, scheduling, quota management, and supplier coordination off your plate entirely. It works with Zoom, Teams, and all of itracks' Qual products.

There is a free version waiting for you right now!

Try it this June: https://hubs.ly/Q04jz1rn0

05/28/2026

We are live today, and we cannot wait to see you in the room.

Today at 11:30 AM EST, Stephen McGhee, Adams Dumont, and Leon Bourner are coming together to share the research story behind 250 hours of consumer insight that translated into a retail strategy for a major big-box retailer.

Secure your spot here: https://hubs.ly/Q04j8zBn0

📅 28th May 2026
🕦 11:30 AM EST
📍 Zoom

05/27/2026

The wait is almost over!

We are just a few hours away from a conversation that we believe every researcher, brand strategist, and retail professional needs to be part of.

Join us tomorrow for Leveraging a Custom Expert Panel for Brand and Retail Insight, where experts from itracks and Tradewind Group will share how 250 hours of human-centered research translated into a retail strategy for a major big-box retailer.

📅 28th May 2026
🕦 11:30 AM EST
📍 Zoom

Spots are still open: https://hubs.ly/Q04j2BNC0

RSVP now, and we will see you tomorrow.

05/26/2026

When your brand makes decisions about how it shows up, how confident are you that those decisions are rooted in what consumers actually think, feel, and do?

We are bringing together leading voices to share what rigorous, human-centered research is really producing.

Join us for Leveraging a Custom Expert Panel for Brand and Retail Insights, where experts from itracks and Tradewind Group will explore how a custom-built expert panel of fitness, health, and wellness influencers generated consumer understanding that translated into a retail strategy for a major big-box retailer.

Speakers:
🎙 Stephen McGhee, Partner, Tradewind Group
🎙 Adams Dumont, OnlyQual Project Team Lead, itracks
🎙 Leon Bourner, Vice President, itracks
Moderated by:
🎙 Peace Echeomuha

📅 28th May 2026 | 🕦 11:30 AM EST | 📍 Zoom

Save your seat now: https://hubs.ly/Q04hSZVD0

05/25/2026

Human-centered research is producing some of the most powerful insights the industry has ever seen.

On 28th May, the team behind 250 hours of consumer research that translated into a retail strategy will share exactly how they did it and what it means for your brand's approach to insight. Guiding every moment of that conversation will be Peace Echeomuha.

Peace will be making sure you walk away with every insight and every practical takeaway this conversation has to offer. Come ready to engage.

Save your spot now.

RSVP Here: https://hubs.ly/Q04hNFrN0

📅 28th May 2026
🕦 11:30 AM EST
📍 Zoom

# RetailStrategy

05/23/2026

And just like that, 4 days at Upper Bound AI Conference have come to a wrap!

The insights and the desire to keep going past Day 4 speak volumes about the quality of what this conference delivered.

From trust and philosophy to healthcare, agent economies, and the infrastructure behind large-scale AI, this conference covered ground that will shape conversations in our industry for a long time.

Big ups to the entire Amii team, thank you for putting together four days that were worth every minute.

Shoutout to Michael Bowling, Geoffrey Rockwell, Richard S. Sutton, Zhijing Jin, Katrina Ingram, Alona Fyshe, Davide Italiano, Will Constable, Khaled Barakat, Ehsan Shahini, César Miguel Valdez Córdova, Fabrice Normandin, Xavier Bouthillier, and Guillaume Alain for bringing their expertise to the stage.

Address

301 Ontario Avenue
Saskatoon, SK
S7K1S3

Telephone

+13066655026

Website

http://www.itracks.com/

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