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itracks provides software to conduct qualitative market research.

It's a new month and another opportunity to run better research and make the work a little easier than it was last month...
06/01/2026

It's a new month and another opportunity to run better research and make the work a little easier than it was last month.

Speaking of easier, our Project Management tool is officially live🎉 It is built to take the weight of recruiting, scheduling, quota management, and supplier coordination off your plate entirely. It works with Zoom, Teams, and all of itracks' Qual products.

There is a free version waiting for you right now!

Try it this June: https://hubs.ly/Q04jz1rn0

We are live today, and we cannot wait to see you in the room.Today at 11:30 AM EST, Stephen McGhee, Adams Dumont, and Le...
05/28/2026

We are live today, and we cannot wait to see you in the room.

Today at 11:30 AM EST, Stephen McGhee, Adams Dumont, and Leon Bourner are coming together to share the research story behind 250 hours of consumer insight that translated into a retail strategy for a major big-box retailer.

Secure your spot here: https://hubs.ly/Q04j8zBn0

📅 28th May 2026
🕦 11:30 AM EST
📍 Zoom

The wait is almost over!We are just a few hours away from a conversation that we believe every researcher, brand strateg...
05/27/2026

The wait is almost over!

We are just a few hours away from a conversation that we believe every researcher, brand strategist, and retail professional needs to be part of.

Join us tomorrow for Leveraging a Custom Expert Panel for Brand and Retail Insight, where experts from itracks and Tradewind Group will share how 250 hours of human-centered research translated into a retail strategy for a major big-box retailer.

📅 28th May 2026
🕦 11:30 AM EST
📍 Zoom

Spots are still open: https://hubs.ly/Q04j2BNC0

RSVP now, and we will see you tomorrow.

When your brand makes decisions about how it shows up, how confident are you that those decisions are rooted in what con...
05/26/2026

When your brand makes decisions about how it shows up, how confident are you that those decisions are rooted in what consumers actually think, feel, and do?

We are bringing together leading voices to share what rigorous, human-centered research is really producing.

Join us for Leveraging a Custom Expert Panel for Brand and Retail Insights, where experts from itracks and Tradewind Group will explore how a custom-built expert panel of fitness, health, and wellness influencers generated consumer understanding that translated into a retail strategy for a major big-box retailer.

Speakers:
🎙 Stephen McGhee, Partner, Tradewind Group
🎙 Adams Dumont, OnlyQual Project Team Lead, itracks
🎙 Leon Bourner, Vice President, itracks
Moderated by:
🎙 Peace Echeomuha

📅 28th May 2026 | 🕦 11:30 AM EST | 📍 Zoom

Save your seat now: https://hubs.ly/Q04hSZVD0

Human-centered research is producing some of the most powerful insights the industry has ever seen. On 28th May, the tea...
05/25/2026

Human-centered research is producing some of the most powerful insights the industry has ever seen.

On 28th May, the team behind 250 hours of consumer research that translated into a retail strategy will share exactly how they did it and what it means for your brand's approach to insight. Guiding every moment of that conversation will be Peace Echeomuha.

Peace will be making sure you walk away with every insight and every practical takeaway this conversation has to offer. Come ready to engage.

Save your spot now.

RSVP Here: https://hubs.ly/Q04hNFrN0

📅 28th May 2026
🕦 11:30 AM EST
📍 Zoom

# RetailStrategy

And just like that, 4 days at Upper Bound AI Conference have come to a wrap!The insights and the desire to keep going pa...
05/23/2026

And just like that, 4 days at Upper Bound AI Conference have come to a wrap!

The insights and the desire to keep going past Day 4 speak volumes about the quality of what this conference delivered.

From trust and philosophy to healthcare, agent economies, and the infrastructure behind large-scale AI, this conference covered ground that will shape conversations in our industry for a long time.

Big ups to the entire Amii team, thank you for putting together four days that were worth every minute.

Shoutout to Michael Bowling, Geoffrey Rockwell, Richard S. Sutton, Zhijing Jin, Katrina Ingram, Alona Fyshe, Davide Italiano, Will Constable, Khaled Barakat, Ehsan Shahini, César Miguel Valdez Córdova, Fabrice Normandin, Xavier Bouthillier, and Guillaume Alain for bringing their expertise to the stage.

05/22/2026

At itracks we build technology that makes qualitative research easier to run and ensures the insights that come out of it actually support growth.

As Leon Bourner shared, the insights that came out of Stephen McGhee's study changed how a major brand shows up on the shelf of one of the world's biggest retailers. That research was supported by itracks.

There is more to that story, and you need to hear it directly from the people involved.

RSVP here: https://hubs.ly/Q04hDxVb0

📅 28th May 2026
🕦 11:30 AM EST
📍 Zoom

Apparently, Canada did not stumble into its position as a world leader in AI. There was foresight and investment made lo...
05/22/2026

Apparently, Canada did not stumble into its position as a world leader in AI. There was foresight and investment made long before AI became the word on everyone's lips. That early conviction is why Canada is where it is today, and today the Government of Canada and CIFAR announced a $24M investment in top AI talent to keep that momentum going.

But the most grounding thread across today's sessions was this: AI is a tool to augment our thinking, not replace the process, and, as Peter Bishop mentioned, "We combine our expertise with emerging technology to amplify humanity, not replace it."

Three days of conversations that have given us a lot to build on. Thank you to the entire Upper Bound AI team, every speaker, and everyone in that room for making these conversations worth having.

📍 Edmonton, AB | Upper Bound AI Conference

As synthetic respondents, AI-generated insights and digital twins continue to reshape the research landscape, one questi...
05/21/2026

As synthetic respondents, AI-generated insights and digital twins continue to reshape the research landscape, one question remains unanswered: are the insights actually getting better?

Leon Bourner, Vice President at itracks, has a perspective on this that the industry needs to hear.

With years of experience at itracks, and a track record of helping hundreds of brands realise their qualitative research goals, Leon sits at the intersection of research technology and human insight. He knows better than most what great research infrastructure looks like, what it enables, and where the industry risks losing something irreplaceable in its rush to automate.

On 28th May, he will be bringing that perspective to a live conversation that goes right to the heart of what rigorous, human-centered research can produce when the right technology is in place.

This is a conversation worth being part of. Save your spot now.

RSVP Here: https://hubs.ly/Q04ht_Hf0

📅 28th May 2026
🕦 11:30 AM EST
📍 Zoom

05/20/2026

How far can AI actually go?

That was the question sitting underneath Day 2 at Upper Bound AI Conference.

The answer to that is, it depends entirely on how it is built, how it is tested, and whether the people deploying it are asking the right questions before they ship.

Traditional software testing breaks when applied to AI agents. Intentionality is not optional, and accountability does not disappear just because a model made the decision.

The companies building seriously know this. And that is exactly the conversation itracks shows up for.

Rachel and Sean are still in the room🔥

Thank you to Debra Somani and all the speakers who made day 2 count.

📍 Edmonton, AB | Upper Bound AI Conference

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