itracks

10/09/2026

AI is changing market research, but one thing hasn’t changed: the value of hearing from real people.

In our recent webinar, The Advantage of Human Truth: Why Real Human Voices Still Matter in the Age of AI, market research experts Don Carli, Rasto Ivanic, and Leon Bourner discussed what AI can and can’t do in research, why human voices still matter, and how researchers can protect the quality of their insights.

So, what do real people bring to a study?

→ Real people are real. They bring their own experiences, feelings, and perspectives to a study.
→ Real people challenge assumptions. They won't always agree with you or confirm your hypothesis.
→ Real people reveal the unexpected. Their answers can lead researchers to valuable insights when you dig a little deeper.

These are the things that help researchers understand not just what people think, but why.

Want to explore the conversation further? Watch the full webinar recording or read the blog here: https://hubs.ly/Q04zNntc0

Special thanks to our speakers:
Don Carli, CEO & Co-Founder of Nima Hunter
Rasto Ivanic, CEO of GroupSolver®
Leon Bourner, Vice President of itracks

Discover the importance of real human insights in research and how AI can enhance, not replace, authentic participant contributions.

09/30/2026

Our webinar is almost LIVE!

Join us at 11:30 EST for a conversation on the humanity behind market research— and if we even need it anymore. Do you have questions about synthetic participants, AI, and how that might change your research? You're in the right place. It's not too late to register, but time is running out.

Join the conversation: https://hubs.ly/Q04yKtWD0

🗓 Date: September 30, 2026
⏰ Time: 11:30 AM EST (in less than an hour!)
💻 Platform: Zoom

09/29/2026

Real human voices still matter in market research.

Learn why when we go live tomorrow at 11:30am EST.

Our newest webinar, the Advantage of Human Truth: Why Real Human Voices Still Matter in the Age of AI is one that you won't want to miss. Join industry experts as they go deep into the topic of AI, market research, and what makes us human.

There's one day left to reserve your spot: https://hubs.ly/Q04yGTrm0

🗓 Date: September 30, 2026
⏰ Time: 11:30 AM EST
💻 Platform: Zoom

09/28/2026

When you start a new project, you have hundreds of choices to make: Quant or qual? Synchronous or asynchronous? Who do I recruit? How to avoid fraud? What will get me the insights I need?

All of those choices can be made with AI, but should they be?

Join industry experts as they discuss the answer to that question in our upcoming webinar: The Advantage of Human Truth: Why Human Voices Still Matter in the Age of AI. There is a time and place for AI, just as there is a time and place for the human experience, and drawing the line can be a challenge.

Don't add it to your endless list of new project choices; enter your next project with the confidence that your decision will be the right one. Let us help you discover why human voices still matter in market research, and how they fit into our new technological world.

Speakers:
🎙️ Leon Bourner, Vice President of itracks
🎙️ Don Carli, CEO of Nima Hunter Inc
🎙️ Rasto Ivanic, CEO of Groupsolver

Moderated by:
🎙️ Peace Echeomuha

📅 September 30, 2026 | ⏰ 11:30 AM ET | 💻 Zoom

Join the conversation: https://hubs.ly/Q04ywFC80

09/28/2026

Does AI have a place in market research? Do we even need humans anymore? There's so many questions from either side of the AI spectrum, and the answers aren't always easy to find.

That's where Peace Echeomuha comes in, moderator in our upcoming webinar, The Advantage of Human Truth: Why Real Human Voices Still Matter in the Age of AI. With her experience moderating panels, webinars, and high-profile events, Peace knows how to uncover insights and answers from the most challenging of questions. She knows her way around our ever-changing technological landscape, and combined with her understanding of people and AI, Peace brings a measured approach to this month's webinar topic.

You won't want to miss this webinar! Join Peace on September 30th, 2026 alongside experts in the market research industry to reveal how technology and people can work together, and why it's important to have human voices driving it all.

🗓 Date: September 30, 2026
⏰ Time: 11:30 AM EST
💻 Platform: Zoom
Reserve your spot: https://hubs.ly/Q04ytMtB0

09/25/2026

There’s no denying that AI is becoming part of the research landscape. But as the industry evolves, have you wondered where humans fit into it all? 🤔

This is one of the questions Leon Bourner, Vice President of itracks, will explore in our upcoming webinar, The Advantage of Human Truth: Why Real Human Voices Still Matter in the Age of AI.

With years of experience working at the intersection of market research technology and people, Leon brings a unique perspective on how both continue to shape the industry. His work at itracks, particularly his focus on understanding client needs and turning user feedback into product innovation, gives him a firsthand view of how technology and human input can work together.

Join Leon and other industry experts on September 30, 2026, as we explore the role of human input in research and what it looks like to bring AI and human insight together.

🗓 Date: September 30, 2026
⏰ Time: 11:30 AM EST
💻 Platform: Zoom

Reserve your spot: https://hubs.ly/Q04ykvSk0

09/23/2026

What should AI do in research, and what should always remain human?

We are pleased to announce Rasto Ivanic, Co-founder and CEO of GroupSolver, as our 2nd speaker for our upcoming webinar, The Advantage of Human Truth: Why Real Human Voices Still Matter in the Age of AI.

Rasto leads GroupSolver, a human insights technology company dedicated to helping organizations make better decisions through validated consumer feedback and human-centered research.

With a background spanning strategy, technology, and insights, Rasto brings a unique perspective on how researchers can harness the power of AI while preserving the authenticity, credibility, and context that only human input can provide.

Join Rasto on September 30, 2026, alongside experts, as we explore how organizations can strike the right balance between AI-driven efficiency and human understanding in modern research.

🗓 Date: September 30, 2026
⏰ Time: 11:30 AM EST
💻 Platform: Zoom
Reserve your spot: https://hubs.ly/Q04y803R0

09/22/2026

With more than 20 years of experience turning research into strategy, Don Carli brings a valuable perspective to the conversation about what human insight means in the age of AI.

We are pleased to announce our first speaker for our upcoming webinar, The Advantage of Human Truth: Why Real Human Voices Still Matter in the Age of AI.

Meet Don Carli, Founder and President of Nima Hunter Inc.

Don has spent more than 20 years conducting competitive intelligence and qualitative and quantitative research to support brand, product and go-to-market strategy, including a decade with the Xerox Business Research Group and Xerox Corporate Strategy Group.

He was also an early user of both itracks and GroupSolver, giving him firsthand experience combining qualitative depth with quantitative validation.

Join Don on September 30, 2026, as he shares his perspective on protecting the value of human insight in an increasingly AI-driven research landscape.

🗓 Date: September 30, 2026
⏰ Time: 11:30 AM EST
💻 Platform: Zoom

Reserve your spot: https://hubs.ly/Q04y1j7J0

09/18/2026

A researcher has a choice to make.

There are questions where synthetic data can help you explore possibilities, test an approach or move faster.

And there are questions where what you need is something only a real person can give you:
Their experience, their perspective, and their voice
That distinction is becoming more important as AI changes how research is conducted.

On September 30, we’re bringing together three experts to talk about where human voices still matter, where AI can play a role, and what researchers need to consider as the line between the two becomes less obvious.

But first...
Can you guess who the three speakers are? 👀

📅 September 30, 2026
⏰11:30 AM ET
📍 Zoom
🔗RSVP HERE: https://hubs.ly/Q04xVxMq0

09/16/2026

Market research has always depended on a basic premise: we spoke to real people, and this is what they told us.

But as AI becomes capable of acting as a respondent, generating answers and influencing how research is designed and analysed, that premise is becoming harder to take for granted.

So when you sign off on a study, how do you know the people in it were actually people?

Join itracks, in partnership with GroupSolver and Nima Hunter, for The Advantage of Human Truth: Why Real Human Voices Still Matter in the Age of AI.

We’ll explore what still counts as evidence, where AI belongs in the research process, and where human judgment remains essential.

Be among the first to hear how researchers are thinking about trust, evidence, and human voices in 2026. RSVP here: https://hubs.ly/Q04xH-Yg0