Maverick Studios

08/27/2026

05/05/2026

Would you trust an Audi ad with five rings? Probably not.

That’s how quickly inconsistency breaks trust—and it’s exactly what happens when organizations treat branding like a set of suggestions instead of a system.

I hear it all the time: “We don’t want to be boxed in by too many rules.”

Fair. No one wants their brand to feel rigid. But without clear guidelines, every new project becomes a series of small, disconnected decisions—fonts shift, colours drift, tone changes depending on who’s creating the content.

Individually, those choices seem harmless. Together, they add up to a brand that feels a little less recognizable, a little less polished, a little less trustworthy.

Strong brands don’t leave those details to chance. They lock in the fundamentals so everything else can work harder.

I wrote a short piece on why brand guidelines aren’t restrictive — they’re the guardrails that keep your brand on track. Head over to my blog to read it at maverick-studios.ca/blog/f/guidelines-build-recognition-not-walls.

04/24/2026

A thought as we head into spring: managing clients is a lot like gardening. Some need regular check-ins. Some prefer to be left alone. Some grow fast, some take their time … and some just aren’t meant for your garden. The trick isn’t working harder, it’s understanding what you’re working with.

I had a bit of fun breaking this down in my latest blog post (including a quick “what kind of client plant are you?” quiz 🌿.)

If you’ve ever wondered whether you might be overwatering your clients, this one’s for you. For those of you who work with designers to create marketing and branding material, which type of plant are you? Drop a 🌵, 🌿, 🌻, or 🌲 in the comments. Got any “green thumb” tips for growing healthy client relationships?

Read the full post at https://maverick-studios.ca/blog/f/are-you-over-watering-your-clients

04/10/2026

She’s pretty cute for a demon in a poodle suit. Celebrating 5 years today with a ritual sacrifice of a unicorn beany baby. 🦄🐩🎈🎂

04/07/2026

I almost ignored an email last month because I thought it was spam. Turns out it was an ABEX nomination… for marketing, which honestly surprised me.

I wrote a bit about that moment, and what happened next (including asking clients for feedback, which I do not love doing).

If you’ve ever felt a little out of your depth while building something of your own, you might relate. Read about it at https://maverick-studios.ca/blog/f/i%E2%80%99d-like-to-thank-all-the-people-who-made-this-possible